YouTube is the world’s second largest search engine. only Google beats YouTube on the number of searches that occur on the platform each day. Many brands focus on optimizing their YouTube rankings, and the businesses that are respecting this search engine, are seeing double digit rewards. Retaliate1st has a team of video content marketers, that can help you dominate YouTube. Here are our 4 key recommendations on improving your rankings.
4 Ways to Improve Your YouTube Rankings
- Upload a Lot of Great Content
This seems obvious, but the number one step to getting your videos ranked on YouTube is to post great videos. We’re not talking about going “viral.” That occurs more from luck than planning, as it’s impossible to predict what will grab the public’s attention enough to cause a video to go viral.
Instead, you should focus on putting out informative, entertaining videos that will be useful to your customers. They can be funny. They can be straight-info. They can be a combination. Just don’t make them boring, or worse, uninformative.
- Beef-Up Your Profile
Make sure that your YouTube profile is not an afterthought. Load it with info about your company, and most importantly, how you can help your potential customers (viewers).
You should use this area to link to your other social media platforms, your website, blogs, and anywhere else your company has a presence.
Load your videos, and break them down into playlists. IF you are familiar with SEO or website building, you’ll recognize the concept of creating “silos” of content. Playlists are an easy way to silo (categorize) your videos. This helps your viewers find relevant videos, and helps your page rank because it is easier for YouTube to index your content.
- Choose Your Keywords Carefully
It’s amazing to watch a business agonize over which keywords and key phrases to use on their website, only to see them treat the keywords of their YouTube videos as meaningless.
YouTube Keyword Optimization & Targeting
If you’ve taken the time to create a video, take the extra step and:
- Do keyword research – treat this as you would a main page or blog on your website. Analyze your competition, check for the overall draw of the keywords, etc.
- Perform a search – check out the competition. See how the titles and descriptions of the most-watched related videos are worded
- Craft Killer Titles
Your video’s title is the make-or-break moment. Even if you manage to get it ranked, a boring title will keep users from clicking through.
Treat video titles the same as you would pages on your site, the subject of one of your email marketing campaigns, or the headline of a direct mail piece. Every word you write is marketing, Your video titles, if written properly, can help propel you past your competition.
Try to include keywords/phrases while engaging the audience and enticing them to click. Despite current trends for adverb-drenched hyperbole, the old standby headline architypes: questions, how-to, and bold statements still rule.