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How To Write Ad Copy To Get Clicks On Facebook and Instagram

By October 2, 2016 No Comments

If you’ve ever hired a top-gun copywriter, or wracked your own brain for the best possible ad copy on Facebook and Instagram, only to come up with sub-par results, it may not be your words that sunk the ship.

The visual you choose can have a huge impact on the success of your ad copy and posts.

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5 Ways To Dominate With Ad Copy

  1. Brightly colored visuals, especially those with blue as the dominant color, attract 80% more readers than darker pictures. Both Instagram and Facebook use a white background and a lot of white space. Placing bright, colorful pictures in the info stream helps draw the attention of users.
  2. A recent study showed that nearly 70% of senior marketing execs felt that visual content (pictures, infographics, video, graphics, etc.) were a major part of their branding, marketing, and social media campaigns. Graphic ads are using very short copy combined with stunning visuals to build brands and increase leads on social media.
  3. Facebook Ads: ads and posts with relevant images got nearly 95% more views than those without a relevant picture. This should tell you that you not only need great photos with your ads, but that you should also keep the “zany picture to draw attention” tactic to a minimum. A picture of a clown with bloody fangs may draw the eye, but when Facebookers see that it’s attached to an ad about wristwatches, they’re going to look away. And, they may reject your brand in the future because your ads came off as dishonest.

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Advanced Ad Copy

  1. Infographics get three-times more shares and likes on Instagram, Twitter, and Facebook. Most of your infographics should be purely informational, with a strong call to action built in.
  2. Web users followed directions nearly 350% better when they were showed the path through a visual vs. text only. This can be applied to your Facebook and Instagram ads in an effort to grab more leads. Helping people understand the process visually could land you triple the sign-ups and follows. Instagram posts get nearly 4x’s the likes when using a picture featuring a face. No matter what your product or service is, have it featured with real people to draw more customer attention.

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