Every page of your business website counts. Don’t waste one of the most important pages, the ‘Thank You’ page. Many businesses do this by leading buyers to a simple, near-blank page with little more than “Thank you for your order, check your email for the receipt.” If developed properly, the Thank You page can help you increase sales. It can also help gain social media followers, and build brand awareness. Wouldn’t you do anything to increase sales, so check out the Retaliate1st guide to increase sales.
5 Ways to Optimize Your Thank You Pages to Increase Sales
- Link to Your Strongest Content
Adding links to blogs and articles related to their purchase is a great way to keep your customers on your site while they’re in a buying state of mind.
If your content is informative, but pulls them toward a sale, you will increase your sales just by driving “hot” traffic to these pages.
Plus, the extra views on these pages will help with Google’s rankings, so you win even if your customer doesn’t make a second purchase.
- Show Off Your Testimonials
Listing your best reviews and testimonials on your thank you page helps in two ways:
- It helps reassure your customer that they’ve made a safe purchase, so it decreases buyer’s remorse
- It shows your customer that you’re a great company, and gets them excited to do business with you again
If you link to strong content (as in number 1) under your testimonials, you should see a spike in both page views and sales.
New Product Debut
- Debut a New Product
Have something new that’s not on your site yet, or hasn’t been promoted heavily? Are you thinking of coming out with a new product or service? Show it to your customers while they’re still in a buyer’s mindset. If your product or service isn’t ready for sale, this is a great opportunity to encourage customers to sign up for a special mailing list. It’s a basic pre-sell, but it plays well on your Thank You pages because you can demonstrate value to someone who’s already convinced that you’re worthy of buying from.
- Make New Friends
Thank you pages are excellent places to add members to your social media tribes. List your Facebook, Twitter, Instagram, Pintrest, and other social media accounts and encourage buyers to follow you. If you can give a discount or something free for following, you’ll dramatically increase engagement.
Upselling on a thank you page is increased when you offer a “special” discount for customers. Tie it into your other products, specifically, and you’ll see an increase in sales.