Everyone wants free traffic. Organic traffic is the best traffic. It is free and it is natural – like the food and its good for you. There is a way to further benefit from organic traffic and that is to optimize the targeting on your organic reach on social media. If the targeting is laser focused then there is a much higher chance of converting that free traffic into a paying customer and making money. Savvy marketers are increasing their organic traffic, but optimizing the targeting on their organic social media reach. Retaliate1st provides our guide to growing your organic traffic.
Targeting To Grow Your Organic Traffic
- Better Targeting on Organic Social Media Reach
Much like you can target your ideal audience with paid facebook ads, you are now able to do something similar with organic posts.
This could help you reach much more of your audience through non-paid ads. It’s still not going to reach everyone, but it will expose your messages to many more people than are seeing them now.
Not everyone who follows your page will want to see every post you make, nor will the be interested in all of your news and events. But, when you target your audience for your posts, you can reach those who have:
- Liked, shared, or commented on similar posts in the past
- Took action on similar posts in the past
- Have interests that match your news/event/post
- Are in the demographic you’re targeting
While it’s important to target the best possible audience, the best part about this is that you can now leave out those who won’t be interested in what you’re saying this particular time. This increases the juice of each post, gaining more engagement with your audience.
- Paid Engagement Posts
These do cost a little money to boost, but for next to noghitn you can boost yoru paid and non paid engagement. First, make sure you use this on your best posts.
Content Is Key For Organic Traffic
A little research will show you clearly that some of your posts or post types are in the top 1 – 5% of yoru best interatcions – likes, shares, clicks, etc.
Forget the stuff that gets very little recognition, stick to only our best content.
Now, after posting your best stuff, you can reach more people by boosting post-engagement. Yes, it will cost you $5 – 20 per post. But, you help your organic reach as well because you are almost guaranteed that:
- This top-quality post will get likes, their friends see these likes and can interact with your page
- This post will be shared. More shares = a ton more organic views (which leads to likes, further shares, etc.), thereby boosting your organic juice for each of these posts
- Use More Video
The rise of video content on Youtube, Vine, Snapchat has lead to less text-based posts being viewed on Facebook.
If you want to overcome this hurdle, simply post more video content. Producing video is easier than ever, with the iPhone and top android phones shooting super high quality video. Video, quick edit, post. Use a good Call to Action and your post engagement will soar.