Have you ever heard that a personal brand is just as important as a company brand? Well, it’s true. Having a personal brand is just as – if not more – important than having a company one. They help you attract customers by simply being yourself – but it doesn’t happen overnight. It takes hard work, time, and few tips and tricks – but when done correctly, it can benefit your company immensely.
Build A Blog And Find Your Voice
These days, it’s nearly impossible to have a personal brand without a blog. Creating a blog allows customers to see the person behind the business and gives a glimpse into your own life – making your company more trustworthy. It’s not always easy to blog consistently, but if you commit to blogging even just once a week, it’ll help you fine-tune your voice, and help grow your business.
Create Valuable Content
Taking it a step further from blogging, creating other valuable content will help attract customers and grow your business. An infographic – a visual aid that is easily digestible and delivers a message or a podcast – is a highly popular form of content that allows audiences to listen to you on the go. Or, you can create a vlog – also known as a short video. Vlogs allow you to become the (literal) face of the brand and is a fun way to get in front of your audience. An eBook is also a great way to entice new customers. You can offer them a free eBook as a thank you for signing up for your e-mail list, for example.
Similar to optimizing content for your company, optimizing content for your personal brand is just as important. If your company specializes in digital marketing consulting in California, use that as a keyword to help brand yourself as a digital marketing consultant in California. Make sure all your blog posts are SEO optimized and your content is relevant to your market.
Build A Following
Social media is the king when it comes to building an audience and following. You can use Instagram, for example, to give users a behind-the-scenes look at your life or you can use Twitter to offer short bits of information. Regardless, consistency is key when it comes to social media. Post often and post regularly in order to build a loyal following. And don’t just post any old content – make sure it’s relevant to your personal (and company’s) brand.
Use these tips to help create and establish a successful personal brand – for both yourself and your company!
If you have no clue how to start your personal brand, let Retaliate1st help. We specialize in services like content management, social media, search engine optimization, creative, and business strategy to help you create the best personal brand you can. Learn more about our services here.