The 6 Best Extensions for Your Site’s SEO and Adwords

By | Creative, Digital, Marketing, SEM, SEO, Website | No Comments

SEO is the perfect tactic to optimize to drive free traffic to your website. While organic traffic is fantastic and can be created through optimizing web pages, this organic traffic can be amplified by using SEO extensions. Here Retaliate1st list our favorite SEO extensions to boost your organic traffic. The 6 Best Extensions for Your Site’s SEO and Adwords Google Tag Assistant IF you are running your company’s SEO without help from a professional firm, or if you just want to check up on your SEO investment, Tag Assistant can help you verity that Adwords and Analytics are up and running properly. The best part about this extension is that with one click it lays out everything you need to see without digging around in the minuteau of Adwords (and it’s oft-lugubrious interface) or analytics. Builtwith Builtwith works with Google Chrome, and Is an excellent way to see what your competitors are up to by letting you know what they’re using to build their site. You can see PageRank for Firefox This is a great tool for evaluating other sites when it comes to building links, guest posting, forming joint ventures, etc. The best part is, you don’t have to dig at all – the site’s Page Rank is displayed right in the toolbar at the top of your browser. Further SEO Extensions Majestic SEO Backlink Analyizer If linking building is part of your SEO strategy, you need to make sure those links are not coming from bad neighborhoods. Further, you want the best quality links possible to your site. You can check out anchor text, site reputation, as well as Page Rank and a few other key indicators. Boomerang This isn’t so much for SEO as it is a productivity tool. Boomerang for Gmail allows you to schedule emails…

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3 Ways to Manage and Profit from Facebook Reviews

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Facebook reviews are now driving e-commerce. Customers are always looking for reviews and validation from fellow customers before completing the purchase or the desired action. Any business must be smart enough to manage the Facebook reviews, and shrewd enough to use the positive reviews to amplify business. Here Retaliate1st list their tactics on amplifying your positive Facebook reviews. 3 Ways to Profit from Facebook Reviews Facebook Comments Can Be Deleted If you are receiving negative comments, you can either: Respond to them (positively – fighting in your comments section will harm your reputation) Delete them The main advantage to getting a negative comment is that you can remove it and block the user. If it’s a legitimate bad review, you should respond. If it’s a former employee, competitor, or just a whacko who loves to troll, then delete. Reviews Can Not Be Deleted Anything left in the actual review section of your Facebook cannot be deleted. This is done to protect the consumer, as every business would simply delete all non-positive reviews. But, don’t fret, this is actually a good thing, especially if you have overwhelmingly positive reviews. If you don’t, then ask your customers to review you on Facebook. Everyone and their mother (literally) has a Facebook account, so getting them to leave a review doesn’t take much action on their part. You should link them to your page to make it as easy as possible. Ethical bribes are ok in this situation, too. The more positives you have, the less impact the negatives hold. What do you do when someone drops a 1-star review plus negative text? Respond to the review. Publicly invite them to contact you. You don’t have to admit mistakes. A simple, “We’re sorry to hear you are having an issue. Please contact us at 888-888-8888…

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Buying Facebook Ads Directly

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Facebook is the great advertising platform of our time. Were once television ads and billboard ads were the go to platforms for advertisers, they have now lost ground to Facebook ads. Retaliate1st discuss the reasons why you should focus on this platform for your advertising. Customers Can Buy from You Without Leaving Facebook This is huge for both your business, where can sell directly to a warm audience that you’ve built a strong relationship with, and for Facebook, which can help businesses sell more products, buy more ads, and have the whole thing take place on Facebook’s platform, without having users click away from the social media giant. It works by giving your customers the option to buy products in Facebook messenger. If they’ve already filled in their Name, address, phone number, etc. for their profile, all they have to do is click “pay.” If not, they can do so at point of purchase. Payments will go through PayPal or Stripe. At this point, these are the only two usable payment platforms, and you can only sell in the U.S. However, both of these rules will likely change as the program grows. If you’ve ever fretted about the transition your customers make between Facebook and your landing or sales pages, now you don’t have to worry. If you crafted a great ad or promoted post, your customer can now buy with one click. How to Sell In Messenger This will take some finesse. Facebook is allowing click from ads in the newsfeed to be sent directly to messenger now. This is a slow roll-out, but it will take off soon enough. Obviously, some customers will be put off by having their messenger blow up with ads, but it seems Facebook will allow consumers the ability to choose who they receive…

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Boosting Leads Through Twitter Ads

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Facebook and Instagram get the most attention when it comes to social media pay per click advertising. But, don’t neglect Twitter; it can be a great source of new leads and sales. If, you do it the right way… What’s a Twitter Follower Worth The first thing to figure out is what is a follower worth to you? “Follower” campaigns are the most popular, and cheapest ads to run on Twitter. But, don’t blow your budget attracting followers until you run the numbers and figure out what a follower is worth. This can be tricky, as the metrics are not as helpful as they are on Facebook or Google. So, you’ll need to figure out the best method to track sales and legitimate leads that came directly from your followers. This will look a lot like figuring out the lifetime value of a client, because that’s exactly what you’re doing.  Try to plan for the long term when running follower campaigns, and not focusing so much on cost per click and trading clicks for dollars. In this case, the dollars will come later. If you can figure how many, you’ll know how much to invest. Advantages to Twitter follower campaigns? Like Facebook, Twitter allows you to be very specific in your targeting – age, location, sex, interests, etc. Disadvantages – if you don’t do the math first, you can end up overspending for followers that don’t buy from you. Traditional Twitter Ads You can also use Twitter ads to drive traffic and conversions. The interface for ads is much like Facebook, so if you’ve used Facebook ads, you’ll have an advantage here. IF not, the program is not difficult to master. It’s a matter of targeting a very specific audience according to the parameters that bring you leads. Usually this…

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3 Steps To Designing a Landing Page That Converts

By | Content, Digital, SEM, SEO, Uncategorized, Website | No Comments

Running adwords, Facebook ads, or even pouring time and effort into SEO campaigns only to drive traffic to a landing page that doesn’t convert is maddening. It’s also a waste of resources. Even if you craft a fantastic ad, your landing page must walk the visitor from curious clicker to lead. This is an art and a science, and its why designers and marketers charge so much to develop high-converting landing pages. If you have the budget for it, get a pro to build your landing page. If you don’t, learn how to do it yourself until you can raise the capital to hire someone. Follow these – tips and you’ll build a landing page that converts visitors into leads, and leads into sales. Even if you do have the budget to go pro, you can use these tips to evaluate what the marketer has designed for you. 3 Steps To Designing a Landing Page That Converts Every Page Must Have a Clear, Powerful Headline Many businesses make one of two mistakes when developing landing pages: Their headline is weak and does nothing to inspire visitors to take the step of buying/signing up/calling. Their headline is well-written, but is confusing or doesn’t mesh with the test of the ad and landing page Writing great headlines has been the subject of countless books and sales courses, so it’s beyond the scope of this article to explain it fully, but if you lead with benefits, ask a question or create interest, you’ll be head-and-shoulders above your competition. If you manage to create a great headline, don’t waste it by matching it to a landing page with text that doesn’t quite fit the main message. Also, keep your headline in form with your ad text. The headlines of your ad and landing page can be…

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How To Optimize Your Thank You Pages to Increase Sales

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Every page of your business website counts. Don’t waste one of the most important pages, the ‘Thank You’ page. Many businesses do this by leading buyers to a simple, near-blank page with little more than “Thank you for your order, check your email for the receipt.” If developed properly, the Thank You page can help you increase sales. It can also help gain social media followers, and build brand awareness. Wouldn’t you do anything to increase sales, so check out the Retaliate1st guide to increase sales. 5 Ways to Optimize Your Thank You Pages to Increase Sales Link to Your Strongest Content Adding links to blogs and articles related to their purchase is a great way to keep your customers on your site while they’re in a buying state of mind. If your content is informative, but pulls them toward a sale, you will increase your sales just by driving “hot” traffic to these pages. Plus, the extra views on these pages will help with Google’s rankings, so you win even if your customer doesn’t make a second purchase. Show Off Your Testimonials Listing your best reviews and testimonials on your thank you page helps in two ways: It helps reassure your customer that they’ve made a safe purchase, so it decreases buyer’s remorse It shows your customer that you’re a great company, and gets them excited to do business with you again If you link to strong content (as in number 1) under your testimonials, you should see a spike in both page views and sales. New Product Debut Debut a New Product Have something new that’s not on your site yet, or hasn’t been promoted heavily? Are you thinking of coming out with a new product or service? Show it to your customers while they’re still in a buyer’s mindset. If…

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Best Days and Times to Make Sales Calls

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Does your sales team make many sales calls to leads. Do they ever wonder what the best days are to perform these sales calls? Well there is a little science behind it and the Retaliate1st sales team provide their insights on what days and times are best to make sales calls. Best Days and Times to Make Sales Calls Wednesday and Thursday are by far the best days to call on prospects, with Friday coming in a distant third. Tuesday is the worst. Why mid-week? Perhaps because it is mid-week, and most prospects will have a lull in their responsibilities, motivation, and to-do list. A sales call that would annoy them on Monday morning may be welcome on Wednesday afternoon. Best Time for Sales Calls 4 pm is the best time of day to call sales leads, by far. Between 8 and 9-am was second, with the rest of the day coming in all over the map. If you have an important sale to close, wait until the afternoon. This could be because prospects are at their “Weakest” as far as energy. It could result from boredom, similar to the mid-week phenomena. Whatever the reason, batch your most important sales calls for the morning or late afternoon. Sales Calls and the Follow-Ups Studies show that nearly 30% of leads are never contacted. Many salespeople and businesses fear making too many contacts with the same prospect, but the research shows that 6 seems to be the sweet spot for number of follow ups needed before significant contact is made. Making 4+ calls lead to a 70% increase in conversions. 80% of sales require 5+ follow ups Over 60% of customers requesting info on your company will not make a purchase for at least three months, some will take as long as a…

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How To Optimize Web Forms for More Leads

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Leads are the life-blood of any sales driven organization. Businesses focus on ways to create more sales opportunities and that means that leads become critical. While driving traffic is important, it is also critical to make sure there is a system in place to capture those leads as they come in. This is why Retaliate1st recommends making an effort to optimize your lead generation via perfecting your web forms. Here we list our 4 ways to optimize web forms for more leads. 4 Ways to Optimize Web Forms for More Leads Don’t Neglect Your Headline Almost all lead forms come with a space for a headline. Most companies waste this opportunity to gain a lead. You may be super excited about your product or service, but to the stranger who just landed on your page, you are just another business trying to get their email address. What can you do to turn stranger danger into a new business relationship? Promise something that they want, and deliver on it. But, get to the point. Your form’s headline should promise a benefit for your visitor – an ebook, a discount, free stuff, etc. Don’t waste prime site real estate being pithy or cute. Promise something that they want, then give it to them. Don’t Ask Too Many Questions Or, ask the bare minimum. Studies by Marketing Experiments have shown, over and over, that the more fields you add to a lead form, the lower your opt-in rate. If you’re giving away a White Paper or Discount, then you may only need their email. First Name is usually a safe bet, too. Last Name is going to lower opt-ins a bit. Do you need their phone number? If you do, ask for it. If you’re selling a high-ticket item or service, or you set leads over the phone, then get the…

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4 Places to Generate Ideas for Content Marketing

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Marekting has many trends that rise and fall. The current trend that many marketers are focusing on is content marketing. Content marketing requires that a company creates content to power an inbound engine and drive leads or sales via their website. However, there is a flaw with content marketing. How do you come up with ideas for content? Especially as you start to scale the content up. Retaliate1st has pioneered content marketing for many companies, including start-ups in the pet, tech, wearable and app world. Here we make our 4 recommendations on how you can continually come up with content to power your content marketing and inbound strategy. 4 Places to Generate Ideas for Content Marketing Google Auto-Suggest Google’s autosuggest feature is a treasure trove for content creators. Google suggests the actual phrases or questions that people are searching for, so you know that these autosuggests will make great page and blog titles. Google makes these suggestions based on real searches. The most popular get placed in the auto-suggest categories. If you click on one, you’ll notice at the bottom of the page there are even more suggested links. How do you use this data to your advantage? If you have a food deliver service in Philadelphia’s Rittenhouse neighborhood, start by typing in “food delivery” You’ll see results like: Food delivery near me Food delivery near me open Food delivery Rittenhouse Food deliveries near here You just found at least 4 article titles that will carry a ton of SEO value if they’re written and optimized well. Customer Centric Content Marketing The idea is to get into the mind of your customer. Play around with questions you’ve been asked. A basic search for “can I order food” returns these suggestions: Can I order food with paypal Can I order food…

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3 Tips to Improve Your Instagram Photos

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When it comes to marketing on Instagram, you can subscribe to a lot of theories on what works, but the one common thread among all marketers, and the research, is that your Instagram campaigns live and die with the quality of your Instagram photos. Better Instagram photos = more views, more likes, more engagement and more sales. With that in mind, let’s take a look at 3 ways to improve your marketing on Instagram, through better Instagram photos: How To Improve Your Instagram Photos Use Your Phone’s Native Camera App Using your phone’s camera is a better option than using Instagram’s camera. This is especially true if you have a newer version of the iPhone or Samsung Galaxy, both of which come with powerful cameras. Why is your phone’s camera better than Instagram’s? You can take photos without filters You can edit photos much more easily, and much more quickly, in your phone’s native camera app and editing software You can set your phone’s cam to take pics that are 640 x 640, making them perfect for Instagram without having to crop Most phones have more powerful zoom, clearer pictures, and better lighting The free, or near-free, photo editing apps on smart phones are actually pretty powerful, and can help you enhance lighting, focus, remove red-eye, and make your IG pictures clear and eye-catching Interesting Instagram Photos Excel Take Pictures of Interesting Things This should be obvious, but we’ve all unfollowed a brand (or person) that insists on posting boring photos. No matter what your product or service, there are opportunities to post photos of really dynamic content that will engage your followers. Before and after pics work well for weight loss products, home improvements, design, graphics, and clothing stores. Photos of your product being modeled are always a safe…

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