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Pinterest: The Ultimate Marketing Guide

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It’s impossible to deny that Pinterest is an effective marketing tool. While Instagram, Facebook, and Twitter are often the favorites, Pinterest should not be discounted. In fact, Pinterest pins are nearly 100 times more spreadable than tweets and the half-life of a pin is nearly 2,000 times longer than a Facebook post. So, if you haven’t jumped on the Pinterest bandwagon yet, now is the time – and we’re here to help. The primary focus of Pinterest is not to post images or ideas to followers but rather save ideas or content for later – making it a very effective marketing tool. Create a Business Account Before you start your Pinterest marketing journey, the first thing you should do is switch to a business account. Business accounts have added perks that personal accounts lack. For example, a business account allows you to use promoted pins to help increase brand awareness and boost sales. Once you set up your business page, provide as much information as you can. Choose an image that is on brand – like your logo. And, be sure to include your logo so visitors can easily access your site. Use keywords in your “about me” section, too, to help people searching for those keywords find you. Create Boards Now comes the fun part: creating boards. You can create as many boards as you’d like but try and keep them relevant to your brand. For example, if you’re a fashion brand, you may to create boards like “Fashion Inspiration” or “Jacket Inspiration.” That way, users searching for those topics will come across your board. Track Analytics With Pinterest, you can track analytics just like other social sites. It’s only available with business accounts and it tells you how many views and how much engagement you are getting. There…

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The Top Instagram Marketing Hacks

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We all know Instagram is imperative to growing – and maintaining – a business. But some business owners aren’t as savvy when it comes to Instagram marketing. So, we’ve rounded up some of the best marketing hacks to help you grow your business using Instagram! Hashtags are KEY Chances are, you’ve seen hashtags on an Instagram post. But how many are you supposed to use? Which ones are the most effective? Hashtags are used in addition to your caption in order for those not already following you to find your page. Users search for relevant, industry-related hashtags and you want to make sure your posts show up. When choosing and using hashtags, use a mix of both popular hashtags and less popular hashtag, yet extremely relevant hashtags. With this mix, you’ll attract those searching for popular hashtags while also attracting those who are interested in your specific industry. Try to use at least one hashtag per post. You can even put them in a separate comment if you don’t want to clutter your caption. Join the Instagram Community Like any other social network, Instagram is most effective when you use it as a way to form relationships with other users. It’s not just a platform to post snapshots of your own life, it’s a way to form a community with others. To build lasting relationships, use the appropriate hashtags as well as like and comment on other users photos. It’ll show that you are supportive of other people and put you in front of people who may not have otherwise found your page. Keep Images & Profile on Brand A super important Instagram marketing hack is to keep your images on brand. That means ensuring your images are cohesive and closely related to your brand. For example, if your brand…

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How To Utilize Micro-Moments & Increase Your Content Campaign

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Where’s your phone? If you’re like most people, it’s probably already in your hand or sitting right next to you. Now more than ever, people rely on their smartphone for just about everything – from checking social sites to asking Google where the nearest gas station is. And Google has a name for those moments: “micro-moments.” Micro-moments are “split seconds of time where consumers use their devices to act on a need.” And these moments can be huge for your brand. Seventy percent of mobile searches lead to instant action. If you make sure your content is easily found, relevant, and accessible, your brand can capitalize immensely on the micro-moments. Here are four ways to do so. Understand The Customer As with any content campaign, you have to really understand who your customer is – what do they like to do? What do they look like? What are their habits? Getting a good sense of who your customer is will help you attract the right ones. What types of questions are they asking before purchasing a service or product? By creating content with the answers to those questions, consumers are more likely to turn to you during those micro-moments. Make Sure You’re Relevant Although following best search-engine optimization practices will help your brand stay relevant, content is still king when it comes to relevancy. Your brand not only needs to answer the right questions through your content, it also needs to be easily readable and digestible. Consumers shouldn’t have to go searching for answers. Making sure your content is educational and not overly promotional will also help. If you can’t provide the answers our customers are looking for, they’ll have no problem turning to another brand. Fifty-one percent of smartphone users actually purchased from a different brand or company they…

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7 Ways To Create An Effective Facebook Ad Campaign

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It seems like you can’t be on any social platform without running into an ad. And while each platform is unique in their own way, Facebook is still king when it comes to advertisements. But not all brands utilize the platform effectively. So, we’ve rounded up 7 tips on creating an effective Facebook ad campaign. Audience Insights Using the audience insight tool will help you find new potential customers. This tool will allow you to target people based on the interests of people who are already fans of your page as well as their personal characteristics. Use A Campaign Landing Page With Your Ad Aligning a Facebook post and landing page will help you get a higher Ad Relevance score – meaning you’ll end up paying less per click. Furthermore, it’ll increase your conversion rate. When someone clicks on an ad, they are expecting to get what that post said. If that happens, it’ll increase your credibility and gain their trust. Trust is important if you are using Facebook ads to increase product or service sales. Customers are more inclined to purchase something if the brand appears trustworthy. And, alignment between post and page will decreases cart abandonment. Test One Ad At A Time Rather than creating different ads and A/B testing them, create variations of an ad that performs the best and change one aspect at a time. Take your best ad, for example, and make copies. Change the headline of each version and see which one does best. Then, make copies of that ad (with the best headline) and change another element like an image or description. You can also test different combinations with various split tests. Take the ad with the winning headline and add various descriptions to see which one performs best. Then, put the ad…

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5 Influencer Marketing Myths

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It’s no secret that influencer marketing is no longer a luxury, it’s a necessity. Consumers are becoming more and more attached to influencers – even changing their entire purchasing behavior based on what they say. But just how much power do influencers have on audiences? According to a study in Adweek, 49 percent of consumers said they rely on an influencers recommendation before making a purchase. Furthermore, businesses tend to generate $6.50 for every $1 they spend on influencer marketing. Influencers have a way of making sense of all the social media content – and consumers follow and trust them. And while there is a lot of information on influencer marketing out there, not all of it is true. Here are five myths you should stop believing when it comes to influencer marketing. It’s Expensive Thanks to human psychology, we want instant results. But with typical marketing, that doesn’t typically happen. Numerous marketers invest in paid media since it’s easy to define and measure results – but you don’t always get the results you want. Some marketers are weary of investing in influencer marketing since they think the risk is greater than the reward – but that couldn’t be farther from the truth. Of course big-name celebrities will require a lot of money, so the better thing to do is to work with niche, organic influencers. They’ll put the legwork in for your brand and you’ll keep your costs down. You Have To Pay Influencers Many marketers assume that influencers cost money – a lot of money – but that isn’t always the case. In fact, some influencers don’t even require monetary compensation for working with your brand. Compensation is a widely debated topic among influencer marketing but for most influencers, money isn’t the most important aspect. You can offer…

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5 Reasons Your Business Needs a CRM System

By | Digital, Marketing, Uncategorized, Website | No Comments

Retaining existing customers is almost always more profitable for a business than acquiring a new one. This is because the efforts and costs involved in gaining new clients is exponentially greater than retaining the existing one. Enter the need for a CRM. If you want to retain more of your current customers, you should invest in a  Customer Relationship Management system (CRM). A CRM system is a valuable asset for your business because it keeps control of all your customers and contacts; and is an effective way to build and maintain good business relationships with all your existing and potential customers. Why Invest in a CRM? A CRM helps you track your customers’ needs, questions, complaints, issues and interactions in a simple way. This helps your customer service team deal with problems (and potential cross-sales, upsells, and referrals) fast, and without complicated spreadsheets or multiple mailing lists. Responding to customer queries quickly helps your customers bond with you, which increases your customer retention rate. 2. A good CRM system will also analyze your customers’ behaviors and help the sales team to find out customers’ needs. These needs can then be converted into business leads and sales opportunities because these provide excellent data and market research. And, satisfying your customers’ wants is going to lead to in increase in referrals. Similarly, historic data of purchases can be used to predict customers’ behaviors or purchasing patterns. 3. A CRM allows you to collaborate with your team, and your customers using a single tool. The days of maintaining customer lists in notebooks, excel sheets, and word documents, then mass emailing your client list are over. You can manage and reach everyone with one tool, from one place, and any of your employees can join the effort even if they’re out of the office….

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5 Reasons for a High Bounce Rate

By | Analytics, Content, Digital, Marketing, Website | No Comments

Your business devotes a good chunk of your advertising budget to pay per click ads. You put in a ton of effort on your site’s SEO. Don’t waste time and money by losing visitors after they hit your site. If your bounce rate is high, you could be throwing money away. Bounce rate refers to the percentage of single visits where your potential customer leaves your webpage without navigating further. Search engines like Google calculate and report the bounce rate of your website under Audience overview tab of Google analytics section. You can check on your site’s stats there. According to a study published by Rocketfuel, bounce rate for most of the websites ranges between 26% to 70%. If you fall in this range, it’s time to lower your bounce rate. What makes people leave your site quickly? Slow Page Loading Google wants to give a positive experience to your visitors. A slow loading page is not a positive experience. It’s frustrating and makes users reach for the BACK button quickly. Fixing the loading speed is a continuous journey for webmasters and SEO specialists. As your site grows, it can slow down. More content = more “loading” when someone visits your page. However, you can stay on top of this by continually working to lower page load speed as your site grows. You can review your webpage speed through different tools like Pingdom, Google PageSpeed Insights & GTMetrix. These tools also provide insights specific to your page e.g. reducing third-party scripts, compressing the image size/quality, reducing browser caching etc. Misleading Meta Description or Title Keywords Always make sure that your website’s content is relevant (preferably it will match perfectly) to the title tag and meta description. If not, your customers will become frustrated and leave. If you had a brick-and-mortar…

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4 Words That Will Power-Up Your Website & Generate More Sales

By | Marketing, Social Media, Uncategorized, Website | No Comments

Sales is the life-blood of any B2B business. Feeding the pipeline and closing become the challenges that all sales driven companies will focus on. I believe you should keep it simple and master the art of inbound marketing to get your audience development going. Here we discuss 4 key elements that can help you amplify your website and generate more sales. Free There still is no more powerful word in copy writing or web copy than Free. Even if you are selling a high priced service or product, Free still reels them in. Ever notice that high end car brands offer you the opportunity to Come in for a Free Test Drive? All test drives are free, of course. But, they position it in a way where they’re giving you something. It’s subtle, but it works. Same goes for: Free Estimate Free Inspection Free Information Free Whitepaper or Tip Sheet Free eBook Free Samples You If Free is the most powerful, You is a close second. Good web copy, no matter what kind of business you run, should focus on the customer and how they’ll benefit from your product or service. Even if you are using the Velvet Rope approach, you still need to focus on why the customer will benefit, or want to gain access to what’s behind the rope. Scan your marketing materials: your website, your flyers, your direct mailers, your business cards, etc. Highlight every time you use I or We. Can these be changed to You? If so, change them. Your customer will never tire of hearing about themselves or how they’re going to win by choosing your company. Questions Use questions for headlines and sub-headlines on your site and in your marketing. Inject a benefit into the question whenever possible, then reinforce the benefit in…

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3 Ways to Convert New Leads Online

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Google and Facebook pay per click have offered small businesses a method for competing with much larger competitors by allowing for sane advertising budgets with ads that are immediately trackable. You can figure out your ROI from PPC ads pretty easily. But, sometimes those figures can be depressing. If your website or landing pages are not converting for you, stop wasting time trying to perfect your ads (you’re already getting traffic). Instead, use these three tricks to convert more of your visitors into leads: Hail Mary Lead Generation If you’re paying for traffic, you want to convert as many customers as possible. You can help your efforts by putting in some last-ditch, about-to-bounce-away lead conversion tactics. Do this by: Offering a Benefit-filled Exit Pop Up – these are annoying, but you can set them to only display one time to no annoy repeat visitors. And, if someone clicked an ad to find you and they’re about to bounce away from your site, you don’t have much to lose. Some companies convert as much as 23% more traffic by using exit pop ups. Use a P.S. in any web or off-line marketing materials. Some people skip right to the P.S., so make it count. This goes for email and social media marketing as well. When writing a P.S., or using an exit pop up, lead with benefits and let the customer know why they’ll be losing something if they don’t buy or submit their info. Back up their fear of loss by giving them something to gain Utilize Online Chat – These can be effective if you are selling a product or service that will undoubtedly lead to more questions than you can anticipate or answer in your FAQ. Use live agents because customers are frustrated by dealing with computer-based chat…

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4 Ways to Increase Sales to Dominant Personality Buyers

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When selling your products or services online, it’s important to make sure you’re selling to all personality types in order to continue to perform and increase sales. Selling to different personality types helps you reach more of your potential audience. For many years, the DISC theory of personality type has helped salespeople and businesses reach a much larger market by ensuring that they are not marketing to only a small percentage of the population. According to DISC, buyers can be divided into four personality types: Dominance – Drive, determined, want to win (benefit), dislike small talk or excessive details, want to be in control Inducement – These people love fun. They’re the life of the party. If you can sell them that your product or service will make their lives more fun, you’re set Submission – These people like things to go smoothly. They dislike confrontation. They get nervous having to call and complain. Ensure them that everything will be fine, and they can reach your company for help, will put them at ease and help you make the sale. Compliance – These people love details, order, and structure. They want to know the exact details of how and why your product works. Give them facts, charts, graphs, and bullet points detailing why your product is right for them, and you’ll have yourself a new customer Most sales copy and marketing appeals to S, C, and I-types, while largely ignoring the Dominants. However, this is a huge mistake and leaves out a large chunk of your potential audience. Here’s how to market to dominant personality types: Get to the Point (and the Win) Have you ever clicked on an ad in the hopes of having your problem or desire solved? Did the page lead off with a headline that hooked…

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