bounce rate

5 Reasons for a High Bounce Rate

By | Analytics, Content, Digital, Marketing, Website | No Comments

Your business devotes a good chunk of your advertising budget to pay per click ads. You put in a ton of effort on your site’s SEO. Don’t waste time and money by losing visitors after they hit your site. If your bounce rate is high, you could be throwing money away. Bounce rate refers to the percentage of single visits where your potential customer leaves your webpage without navigating further. Search engines like Google calculate and report the bounce rate of your website under Audience overview tab of Google analytics section. You can check on your site’s stats there. According to a study published by Rocketfuel, bounce rate for most of the websites ranges between 26% to 70%. If you fall in this range, it’s time to lower your bounce rate. What makes people leave your site quickly? Slow Page Loading Google wants to give a positive experience to your visitors. A slow loading page is not a positive experience. It’s frustrating and makes users reach for the BACK button quickly. Fixing the loading speed is a continuous journey for webmasters and SEO specialists. As your site grows, it can slow down. More content = more “loading” when someone visits your page. However, you can stay on top of this by continually working to lower page load speed as your site grows. You can review your webpage speed through different tools like Pingdom, Google PageSpeed Insights & GTMetrix. These tools also provide insights specific to your page e.g. reducing third-party scripts, compressing the image size/quality, reducing browser caching etc. Misleading Meta Description or Title Keywords Always make sure that your website’s content is relevant (preferably it will match perfectly) to the title tag and meta description. If not, your customers will become frustrated and leave. If you had a brick-and-mortar…

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4 Words That Will Power-Up Your Website & Generate More Sales

By | Marketing, Social Media, Uncategorized, Website | No Comments

Sales is the life-blood of any B2B business. Feeding the pipeline and closing become the challenges that all sales driven companies will focus on. I believe you should keep it simple and master the art of inbound marketing to get your audience development going. Here we discuss 4 key elements that can help you amplify your website and generate more sales. Free There still is no more powerful word in copy writing or web copy than Free. Even if you are selling a high priced service or product, Free still reels them in. Ever notice that high end car brands offer you the opportunity to Come in for a Free Test Drive? All test drives are free, of course. But, they position it in a way where they’re giving you something. It’s subtle, but it works. Same goes for: Free Estimate Free Inspection Free Information Free Whitepaper or Tip Sheet Free eBook Free Samples You If Free is the most powerful, You is a close second. Good web copy, no matter what kind of business you run, should focus on the customer and how they’ll benefit from your product or service. Even if you are using the Velvet Rope approach, you still need to focus on why the customer will benefit, or want to gain access to what’s behind the rope. Scan your marketing materials: your website, your flyers, your direct mailers, your business cards, etc. Highlight every time you use I or We. Can these be changed to You? If so, change them. Your customer will never tire of hearing about themselves or how they’re going to win by choosing your company. Questions Use questions for headlines and sub-headlines on your site and in your marketing. Inject a benefit into the question whenever possible, then reinforce the benefit in…

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3 Ways to Convert New Leads Online

By | Content, Creative, Digital, Marketing | No Comments

Google and Facebook pay per click have offered small businesses a method for competing with much larger competitors by allowing for sane advertising budgets with ads that are immediately trackable. You can figure out your ROI from PPC ads pretty easily. But, sometimes those figures can be depressing. If your website or landing pages are not converting for you, stop wasting time trying to perfect your ads (you’re already getting traffic). Instead, use these three tricks to convert more of your visitors into leads: Hail Mary Lead Generation If you’re paying for traffic, you want to convert as many customers as possible. You can help your efforts by putting in some last-ditch, about-to-bounce-away lead conversion tactics. Do this by: Offering a Benefit-filled Exit Pop Up – these are annoying, but you can set them to only display one time to no annoy repeat visitors. And, if someone clicked an ad to find you and they’re about to bounce away from your site, you don’t have much to lose. Some companies convert as much as 23% more traffic by using exit pop ups. Use a P.S. in any web or off-line marketing materials. Some people skip right to the P.S., so make it count. This goes for email and social media marketing as well. When writing a P.S., or using an exit pop up, lead with benefits and let the customer know why they’ll be losing something if they don’t buy or submit their info. Back up their fear of loss by giving them something to gain Utilize Online Chat – These can be effective if you are selling a product or service that will undoubtedly lead to more questions than you can anticipate or answer in your FAQ. Use live agents because customers are frustrated by dealing with computer-based chat…

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4 Ways to Increase Sales to Dominant Personality Buyers

By | Marketing | No Comments

When selling your products or services online, it’s important to make sure you’re selling to all personality types in order to continue to perform and increase sales. Selling to different personality types helps you reach more of your potential audience. For many years, the DISC theory of personality type has helped salespeople and businesses reach a much larger market by ensuring that they are not marketing to only a small percentage of the population. According to DISC, buyers can be divided into four personality types: Dominance – Drive, determined, want to win (benefit), dislike small talk or excessive details, want to be in control Inducement – These people love fun. They’re the life of the party. If you can sell them that your product or service will make their lives more fun, you’re set Submission – These people like things to go smoothly. They dislike confrontation. They get nervous having to call and complain. Ensure them that everything will be fine, and they can reach your company for help, will put them at ease and help you make the sale. Compliance – These people love details, order, and structure. They want to know the exact details of how and why your product works. Give them facts, charts, graphs, and bullet points detailing why your product is right for them, and you’ll have yourself a new customer Most sales copy and marketing appeals to S, C, and I-types, while largely ignoring the Dominants. However, this is a huge mistake and leaves out a large chunk of your potential audience. Here’s how to market to dominant personality types: Get to the Point (and the Win) Have you ever clicked on an ad in the hopes of having your problem or desire solved? Did the page lead off with a headline that hooked…

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Insurance Policies for Independent Contractors

By | Culture, Digital, Marketing | No Comments

First of all, getting sick, hurt, or being sued is something that no one wants to happen. However, in business and life, this stuff does happen. That’s why insurance is a necessity. Paying your medical bills out of pocket is always a painful job. For employees, this is almost always solved by using company insurance. As an independent contractor, you are the company. This is where finding a solid policy comes into the picture. A good policy can save your business and your health. There are three policies for the self-employed and independent contractors that are cost-effective and budget friendly: 1. Health Insurance Exchange Plans: This plan was designed to meet with the requirements of the Affordable Care Act. Under this act, individuals, families, small business owners and freelancers can purchase a customized and affordable health package. The most important part of this plan is the provision of subsidy in cases where the independent contractors’ total taxable income is between 122% to 400% of the federal poverty level. This subsidy will reduce your premium amount up to 10% of your gross income. And, you are free to cancel or amend this plan at any time without any additional costs or penalty. 2. National Association of Health Underwriters (NAHU): This association employs more than 100,000 agents in the USA. These agents guide you to select the best plan according to your needs and budget. NAHU provides services to everyone from Fortune-500 companies to small business owners and the self-employed. With NAHU, you can enjoy different benefits and savings, personal development & training, user-friendly apps and even wellness programs. 3. eHealth Insurance: eHealth insurance is one of the best health insurance solutions available for independent contractors. On the eHealth Insurance web portal, you can compare prices and benefits of the many different health plans available. There are…

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Top 3 Tasks to Outsource for Your Small Business

By | Culture, Digital, Marketing | No Comments

Top 3 Tasks to Outsource for Your Small Business Retaliate1st grew through hard work both internally and externally. We spent most of our first year using freelancers and a team we had to outsource to. We wanted to share some of the critical elements we chose to outsource. Bookkeeping and Invoicing Nothing can eat up the time of a small business owner quite like keeping the books, crunching the numbers, and invoicing. Chances are you started your business because you had a talent or passion for your product or service. Unless that passion was accounting, hand the books to someone else. As you grow, keeping the books will only become more complicated and time consuming. Instead of letting record keeping eat up a huge percentage of the time you could be putting into pulling the big levers on your business, outsource the task to a CPA. If you need help with the day-to-day numbers, tracking, and invoicing, you can easily find and train an employee or intern to do this for you. Graphic Design and Your Website If there’s one area where small business and solo entrepreneurs make a huge mistake it’s in doing their own graphic design and website building. Learning a “little about SEO and websites” will give your business a site that looks terrible, is extremely time consuming to build, generates no sales, and projects a very unprofessional image. Free site creators give you a website that looks like it was made for free. Doing your own HTML or CSS usually looks like an amateur did the site… at best. Remember that designers and developers go to college for 4+ years to learn coding. This is not something you can become an expert in by reading a For Dummies book over the weekend. Doing your own graphic…

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How to Get Your Site Featured in Google’s Snippet

By | Digital, Marketing, SEM, SEO | No Comments

How Do You Get Your Site Featured in Google’s Snippet? Getting to the top of Google’s search pages is no longer enough to dominate your completion. While good SEO keeps your site on the first page, and well-written ads keep you atop the PPC results, there is a newcomer in the search world: Snippets Snippets Google wants to help searchers. It’s what launched them to become the dominant search engine that they are today. Anyone who remembers the frustrating search results on Yahoo, Lycos, or Dogpile will attest that Google simply delivers better search results. With mobile and “question” searches rising, Google has changed the game again. In almost any search you’re now bound to find a snippet of info, often enumerated, in a small box between the final PPC ad and the first organic listing. Below is the snippet that appears for the search “How to Get More Leads:” Snippets Are Quick Answers Google puts up snippets with the best info available. This allows users to get the answers they’re looking for without clicking the link. However, since the snippets tend to display only part of the info, the links inside of the snippet box tend to be clicked a lot. Google can source simple, direct answers from their own knowledge base. But, most business or product related queries are sourced from third party sites, i.e., your web site. Imagine the potential traffic that would result in an SEO strategy that lands you in the top 3 of the PPC ads, with a featured snippet, and then the top organic search result. How to Get a Featured Snippet The problem is that getting your site featured isn’t easy. But, that doesn’t mean it’s impossible. And, with snippet results being so new, we’re not even exactly sure how Google pulls…

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Does a Sole Proprietor Need Business Insurance?

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Does a Sole Proprietor Need Business Insurance? Are you self-employed or running a business as a sole proprietor? You may have employees, or simply be working on your own, but even solo, you are still considered a business. It is in your best interests to strongly consider investing in business insurance. Professional Liability Insurance This is the first place you should look. If a customer or client files a lawsuit against you for not fulfilling professional obligations, this insurance will help protect you. The insurance company will often take care of the payout if your customer wins in court. There are limits, as with all policies, but facing a business lawsuit without at least professional liability insurance puts you on the hook for the costs, even if you have to pay out from personal assets. Do You Service Clients? Most sole proprietors and self-employed business owners service clients. If you perform services, such as home improvements, office cleaning, landscaping, computer services and consulting, auto repairs, etc., you’ll need insurance. Some states require it by law, so check with your state law guide. Get with your lawyer to assess risk of potential lawsuits, then choose a coverage that fits your need. Remember, it only takes one lawsuit to bankrupt a small business, especially in the early years. While investing in insurance will cost a bit up front, it could literally save your business later. Do You Sell Products from Home? If you sell products rather than services, you may not need professional liability insurance because it doesn’t protect you from issues resulting from defective or harmful products. Do You Have Employees? If you employ anyone, you’ll need to strongly consider workman’s comp insurance. Even if you’re running a small business among friends, accidents can happen. In a service business, injuries occur…

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Do You Really Want More Clients and Customers?

By | Culture, Digital, Marketing, Website | No Comments

Do You Really Want More Clients and Customers? If you’re running a small business, or are a solo entrepreneur, you probably spend much of your time thinking about how great life would be if you could only get a few more clients, get a few more customers, or land that one big account. But, before you go big time, you should take a moment to make sure you’re ready to scale your small business up. From Barley in Business to Busty to Death It happens all the time. A small business is doing ok, but the cash flow isn’t exactly overwhelming. When you run an online or service based business, especially if you’re running the show alone or with a small group, this can be a frustrating time. Then, all the work, all the banging your head against the wall, and all of the planning takes a turn. You hit the tipping point. Whatever you want to call it, your business goes from scraping by to breaking through. Now, it doesn’t have to be breaking through to super-stardom. Even if your business grows 20% suddenly, that can translate to a lot of extra income. And a lot of extra work. Are You Ready to Grow Your Business? Take a minute to assess your current work load, productivity, and efficiency. If you have a few customers or clients and you’re behind on orders or fulfilling service agreements, you’re probably not ready to grow. Getting more contracts might help your bank account, but it will not magically cure your productivity issues. However, if you are consistently knocking your work load out of the park, you might be ready. If you work with a team, make sure everyone is on board. Having a key employee bail during a growth surge can leave you…

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How To Get Better Targeting on Your Organic Traffic

By | Content, Marketing, SEO, Social Media, Website | No Comments

Everyone wants free traffic. Organic traffic is the best traffic. It is free and it is natural – like the food and its good for you. There is a way to further benefit from organic traffic and that is to optimize the targeting on your organic reach on social media. If the targeting is laser focused then there is a much higher chance of converting that free traffic into a paying customer and making money. Savvy marketers are increasing their organic traffic, but optimizing the targeting on their organic social media reach. Retaliate1st provides our guide to growing your organic traffic. Targeting To Grow Your Organic Traffic Better Targeting on Organic Social Media Reach Much like you can target your ideal audience with paid facebook ads, you are now able to do something similar with organic posts. This could help you reach much more of your audience through non-paid ads. It’s still not going to reach everyone, but it will expose your messages to many more people than are seeing them now. Not everyone who follows your page will want to see every post you make, nor will the be interested in all of your news and events. But, when you target your audience for your posts, you can reach those who have: Liked, shared, or commented on similar posts in the past Took action on similar posts in the past Have interests that match your news/event/post Are in the demographic you’re targeting While it’s important to target the best possible audience, the best part about this is that you can now leave out those who won’t be interested in what you’re saying this particular time. This increases the juice of each post, gaining more engagement with your audience. Paid Engagement Posts These do cost a little money to boost,…

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