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3 Ways to Use Pinterest to Increase Leads and Sales

By | Content, Digital, Marketing, Social Media | No Comments

Studies show that Pinterest is one of the fastest growing social media sites in the world. Almost 3,500 pins are posted every minute. And, not only does Pinterest have a huge, active audience, it also has consumers with a buyer’s mindset: They’re 10% more likely to buy than users that come from other social media sites Pinterest drives more than 300% revenue per click than Twitter, and nearly 30% more than Facebook So, why aren’t more of use utilizing Pinterest as a lead and sale generation source? Usually it is a misunderstanding of the power of Pinterest. How To Use Pinterest For Lead Generation Profit from User Generated Content Some clothing retailers are putting user generated content to great use by utilizing contests. Before and after’s, or “favorite products” for the holidays. Users take pics, turn them into pins, and share them on their boards along with their email address. One company saw a 23% increase in re-pins, and that led to an increase of 44% in revenue per click Pins as Social Proof Your business can never build too much credibility online. Reviews, testimonials, and awards go a long way to helping your business’ reputation. But, what’s even more powerful is user generated content. Many companies are using pins of their customers using or wearing their favorite products. What a beautiful way to use “live action” testimonials of people just like you…   The company then re-pins, using a “shop now” call to action. This has led to click increases of 25% or more. Encourage your customers to pin pics or videos of themselves using your products or enjoying your services. This is powerful social proof, and allows your product to be displayed in the real world, by real people. Reward Referrals Create custom welcome messages for traffic that…

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3 Tips To Increase Your Email Open Rates

By | Creative, Marketing, Mobile, Website | No Comments

Email is still the number one channel for driving sales for e-commerce business. For many years marketers have touted the decline of the channel, but it is still here. It is still getting strong. With new tools such as AppBoy, Marketo and HubSpot, the abilities for customizing and refining campaigns is endless. However, the original principals of email marketing still hold true. Retaliate1st list their guide to increasing your open rates. How To Increase Your Email Open Rates Don’t Send Unnecessary Mail As business owners and growth hackers, we subscribe to a ton of mailing lists. We consume info at an amazing rate. Some of the lists are better than others, and though we love to learn, we all know that there are those businesses that send garbage email blasts. It annoys us, but we stay subscribed. Then they do it again. We unsubscribe. They lost a warm lead. Don’t be like them. Keep your mail marketing messages to the most important. Do not simply send out blasts because you think you should. New product, really exciting news, a big re-cap of the latest info, discounts, sales, or free stuff? Send it. Short emails pushing half-hearted promotions because you either feel you haven’t emailed enough, or you want to generate a few extra sales? Don’t send it. Personalize Your mail Yes, we all know that it’s auto-generated, and most customers realize that at this point. However, seeing our names in the subject is a powerful attention grabber. Dear Customer, or Hey Business Pro are horrible ways to start an email. Hi Jennifer or Good Morning Darryl are going to get your email opened, and will get your first few lines read. You can further increase your open rate by adding “Re:” before the personalization, even if it’s the first email in the chain. This…

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How To Use Instagram For Lead Generation

By | Creative, Digital, Marketing, Mobile, Social Media | No Comments

Instagram is still considered by many in the pay-per-click marketing word, to be the new kid on the block. With newness comes a bit of fear, so many small and medium businesses have been hesitant to stray from using only Google and Facebook PPC. But, it can be a huge lead booster if utilized properly. Here’s why? Using Instagram To Create Leads For Your Business Visual Marketing is a Dominant Force Content marketing rules, and will continue to be the most useful form of marketing for years to come. As the internet becomes more available in non-PC forms, phones, tablets, watches, etc., the need to turn to non-text content will be essential. You can do this with visual content, and Instagram is the perfect place to put your best visuals to work. Simply, visual attractiveness in an ad or in any piece of content that has the goal of increasing conversions, leads to more opt-ins, engagement, leads, and sales. It will also get you more shares, and that increases each campaign’s reach exponentially at no cost to you. Using high-quality, bright pictures, you draw the attention of your followers, and can help lead them on the path to purchase. Instagram Videos Now with videos in the Instagram feed, you can really skyrocket your leads and sales through the social media site. Video content on Instagram gets more views, shares, and likes. It stops scrollers in their path. Once you become known for putting out good video, you’ll be well on your wall to dominating your market online. Young, Money-Spending Graphics In Television, for years the most coveted demographic was 18 – 54 year old males. Now, it’s men and women 18 – 34 (with 18 – 54 being not far behind). Instagram is custom made, literally, for those in that demographic….

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The Three Reasons Your Landing Pages Don’t Convert

By | Creative, Culture, Marketing, SEM, Website | No Comments

Landing pages are still the most important pages on your website. They are the funnel that allows you to convert your ad traffic and social media traffic into paying customers. landing pages are the pages that showcase your value proposition, your product and close your leads. These landing pages are the life blood of your business. At Retaliate1st, we specialize in developing landing pages that convert, that achieve their goal. We want to showcase the landing page mistakes we continually see, so that your business can thrive. Why Your Landing Pages Don’t Convert Too Many Options Barry Schwartz wrote about the paralysis that sets in in many shopping situations in his book the Paradox of Choice. He uses the example of a man shopping for shampoo at a grocery store. He is faced with hundreds of choices – for dry hair, for brittle hair, for oily hair; olive oil base, coconut oil base; flower scented; and just about every color imaginable. This leads to frustration, and often people with either simply leave the store, or buy the closest option and later be unhappy with it. Now, take a look at your landing pages. Are they leaving your customer in the isle frustrated because there are so many options they’re not sure which to choose? If so, narrow it down to one choice (two, maximum). What’s the goal of your landing page? Email opt-in? Make sure the opt-in form is easily accessible, easy to read, and has a strong, clear call to action. Do you want phone calls? Make your number big and visible and clickable. Would you take either a phone call or a web form opt-in? Make it clear that either option gets them the same result: contact, free estimate, discount, services, etc. Too Many Visual Distractions It can be tempting…

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The 6 Best Extensions for Your Site’s SEO and Adwords

By | Creative, Digital, Marketing, SEM, SEO, Website | No Comments

SEO is the perfect tactic to optimize to drive free traffic to your website. While organic traffic is fantastic and can be created through optimizing web pages, this organic traffic can be amplified by using SEO extensions. Here Retaliate1st list our favorite SEO extensions to boost your organic traffic. The 6 Best Extensions for Your Site’s SEO and Adwords Google Tag Assistant IF you are running your company’s SEO without help from a professional firm, or if you just want to check up on your SEO investment, Tag Assistant can help you verity that Adwords and Analytics are up and running properly. The best part about this extension is that with one click it lays out everything you need to see without digging around in the minuteau of Adwords (and it’s oft-lugubrious interface) or analytics. Builtwith Builtwith works with Google Chrome, and Is an excellent way to see what your competitors are up to by letting you know what they’re using to build their site. You can see PageRank for Firefox This is a great tool for evaluating other sites when it comes to building links, guest posting, forming joint ventures, etc. The best part is, you don’t have to dig at all – the site’s Page Rank is displayed right in the toolbar at the top of your browser. Further SEO Extensions Majestic SEO Backlink Analyizer If linking building is part of your SEO strategy, you need to make sure those links are not coming from bad neighborhoods. Further, you want the best quality links possible to your site. You can check out anchor text, site reputation, as well as Page Rank and a few other key indicators. Boomerang This isn’t so much for SEO as it is a productivity tool. Boomerang for Gmail allows you to schedule emails…

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3 Ways to Manage and Profit from Facebook Reviews

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Facebook reviews are now driving e-commerce. Customers are always looking for reviews and validation from fellow customers before completing the purchase or the desired action. Any business must be smart enough to manage the Facebook reviews, and shrewd enough to use the positive reviews to amplify business. Here Retaliate1st list their tactics on amplifying your positive Facebook reviews. 3 Ways to Profit from Facebook Reviews Facebook Comments Can Be Deleted If you are receiving negative comments, you can either: Respond to them (positively – fighting in your comments section will harm your reputation) Delete them The main advantage to getting a negative comment is that you can remove it and block the user. If it’s a legitimate bad review, you should respond. If it’s a former employee, competitor, or just a whacko who loves to troll, then delete. Reviews Can Not Be Deleted Anything left in the actual review section of your Facebook cannot be deleted. This is done to protect the consumer, as every business would simply delete all non-positive reviews. But, don’t fret, this is actually a good thing, especially if you have overwhelmingly positive reviews. If you don’t, then ask your customers to review you on Facebook. Everyone and their mother (literally) has a Facebook account, so getting them to leave a review doesn’t take much action on their part. You should link them to your page to make it as easy as possible. Ethical bribes are ok in this situation, too. The more positives you have, the less impact the negatives hold. What do you do when someone drops a 1-star review plus negative text? Respond to the review. Publicly invite them to contact you. You don’t have to admit mistakes. A simple, “We’re sorry to hear you are having an issue. Please contact us at 888-888-8888…

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Buying Facebook Ads Directly

By | Creative, Digital, Marketing, SEM, Social Media, Website | No Comments

Facebook is the great advertising platform of our time. Were once television ads and billboard ads were the go to platforms for advertisers, they have now lost ground to Facebook ads. Retaliate1st discuss the reasons why you should focus on this platform for your advertising. Customers Can Buy from You Without Leaving Facebook This is huge for both your business, where can sell directly to a warm audience that you’ve built a strong relationship with, and for Facebook, which can help businesses sell more products, buy more ads, and have the whole thing take place on Facebook’s platform, without having users click away from the social media giant. It works by giving your customers the option to buy products in Facebook messenger. If they’ve already filled in their Name, address, phone number, etc. for their profile, all they have to do is click “pay.” If not, they can do so at point of purchase. Payments will go through PayPal or Stripe. At this point, these are the only two usable payment platforms, and you can only sell in the U.S. However, both of these rules will likely change as the program grows. If you’ve ever fretted about the transition your customers make between Facebook and your landing or sales pages, now you don’t have to worry. If you crafted a great ad or promoted post, your customer can now buy with one click. How to Sell In Messenger This will take some finesse. Facebook is allowing click from ads in the newsfeed to be sent directly to messenger now. This is a slow roll-out, but it will take off soon enough. Obviously, some customers will be put off by having their messenger blow up with ads, but it seems Facebook will allow consumers the ability to choose who they receive…

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Boosting Leads Through Twitter Ads

By | Creative, Digital, Marketing, Social Media | No Comments

Facebook and Instagram get the most attention when it comes to social media pay per click advertising. But, don’t neglect Twitter; it can be a great source of new leads and sales. If, you do it the right way… What’s a Twitter Follower Worth The first thing to figure out is what is a follower worth to you? “Follower” campaigns are the most popular, and cheapest ads to run on Twitter. But, don’t blow your budget attracting followers until you run the numbers and figure out what a follower is worth. This can be tricky, as the metrics are not as helpful as they are on Facebook or Google. So, you’ll need to figure out the best method to track sales and legitimate leads that came directly from your followers. This will look a lot like figuring out the lifetime value of a client, because that’s exactly what you’re doing.  Try to plan for the long term when running follower campaigns, and not focusing so much on cost per click and trading clicks for dollars. In this case, the dollars will come later. If you can figure how many, you’ll know how much to invest. Advantages to Twitter follower campaigns? Like Facebook, Twitter allows you to be very specific in your targeting – age, location, sex, interests, etc. Disadvantages – if you don’t do the math first, you can end up overspending for followers that don’t buy from you. Traditional Twitter Ads You can also use Twitter ads to drive traffic and conversions. The interface for ads is much like Facebook, so if you’ve used Facebook ads, you’ll have an advantage here. IF not, the program is not difficult to master. It’s a matter of targeting a very specific audience according to the parameters that bring you leads. Usually this…

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3 Steps To Designing a Landing Page That Converts

By | Content, Digital, SEM, SEO, Uncategorized, Website | No Comments

Running adwords, Facebook ads, or even pouring time and effort into SEO campaigns only to drive traffic to a landing page that doesn’t convert is maddening. It’s also a waste of resources. Even if you craft a fantastic ad, your landing page must walk the visitor from curious clicker to lead. This is an art and a science, and its why designers and marketers charge so much to develop high-converting landing pages. If you have the budget for it, get a pro to build your landing page. If you don’t, learn how to do it yourself until you can raise the capital to hire someone. Follow these – tips and you’ll build a landing page that converts visitors into leads, and leads into sales. Even if you do have the budget to go pro, you can use these tips to evaluate what the marketer has designed for you. 3 Steps To Designing a Landing Page That Converts Every Page Must Have a Clear, Powerful Headline Many businesses make one of two mistakes when developing landing pages: Their headline is weak and does nothing to inspire visitors to take the step of buying/signing up/calling. Their headline is well-written, but is confusing or doesn’t mesh with the test of the ad and landing page Writing great headlines has been the subject of countless books and sales courses, so it’s beyond the scope of this article to explain it fully, but if you lead with benefits, ask a question or create interest, you’ll be head-and-shoulders above your competition. If you manage to create a great headline, don’t waste it by matching it to a landing page with text that doesn’t quite fit the main message. Also, keep your headline in form with your ad text. The headlines of your ad and landing page can be…

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How To Optimize Your Thank You Pages to Increase Sales

By | Content, Creative, Digital, Marketing, Mobile, Website | No Comments

Every page of your business website counts. Don’t waste one of the most important pages, the ‘Thank You’ page. Many businesses do this by leading buyers to a simple, near-blank page with little more than “Thank you for your order, check your email for the receipt.” If developed properly, the Thank You page can help you increase sales. It can also help gain social media followers, and build brand awareness. Wouldn’t you do anything to increase sales, so check out the Retaliate1st guide to increase sales. 5 Ways to Optimize Your Thank You Pages to Increase Sales Link to Your Strongest Content Adding links to blogs and articles related to their purchase is a great way to keep your customers on your site while they’re in a buying state of mind. If your content is informative, but pulls them toward a sale, you will increase your sales just by driving “hot” traffic to these pages. Plus, the extra views on these pages will help with Google’s rankings, so you win even if your customer doesn’t make a second purchase. Show Off Your Testimonials Listing your best reviews and testimonials on your thank you page helps in two ways: It helps reassure your customer that they’ve made a safe purchase, so it decreases buyer’s remorse It shows your customer that you’re a great company, and gets them excited to do business with you again If you link to strong content (as in number 1) under your testimonials, you should see a spike in both page views and sales. New Product Debut Debut a New Product Have something new that’s not on your site yet, or hasn’t been promoted heavily? Are you thinking of coming out with a new product or service? Show it to your customers while they’re still in a buyer’s mindset. If…

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