Increase Sales and Leads Using Instagram

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Instagram has become the go to platform for millennial and Generation’s Z and Alpha. As the younger generations become the dominant spenders and marketing shifts towards them, platforms such as Instagram will increase their advertising revenue. This makes it a must for growth hackers to master. Retaliate1st have built multiple Instagram accounts into the millions of users and here we list our 5 ways to increase leads and sales using Instagram. 5 Ways to Increase Leads and Sales Using Instagram Picture Quality is Number 1 No matter what your business or service is, remember that picture quality is to Instagram marketing what headline strength is to print advertising. You are competing with some high-quality photos on Instagram. Your business needs to stand out. Bright pictures out-pull darker hued shots. Pictures with blue and light blue as the dominant color pulled 37% more likes than those set in other tones. Tell Your Story First, Market Second Instagram marketing is still relatively new. Users and advertisers alike are blazing new territory. But, one rule that’s accepted by everyone is: no one likes in-your-face marketing in their feed. It’s been said that Google ads are like a carnival barker, Facebook ads are like having a conversation on your front porch and anyone who walks by and is interested by the conversation is welcome to wander up and join in. Well, Instagram is more like telling a few friends about these gorgeous new shoes you bought, whipping out your phone, and showing them pics. They love them, and want to know where you got them. Mastering the Instagram Feed You can do this in your feed and with your ads. Simply tell your story through your visual content (pictures and video) and your captions. Most products will sell themselves if the pictures are of…

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How To Write Ad Copy To Get Clicks On Facebook and Instagram

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If you’ve ever hired a top-gun copywriter, or wracked your own brain for the best possible ad copy on Facebook and Instagram, only to come up with sub-par results, it may not be your words that sunk the ship. The visual you choose can have a huge impact on the success of your ad copy and posts. 5 Ways To Dominate With Ad Copy Brightly colored visuals, especially those with blue as the dominant color, attract 80% more readers than darker pictures. Both Instagram and Facebook use a white background and a lot of white space. Placing bright, colorful pictures in the info stream helps draw the attention of users. A recent study showed that nearly 70% of senior marketing execs felt that visual content (pictures, infographics, video, graphics, etc.) were a major part of their branding, marketing, and social media campaigns. Graphic ads are using very short copy combined with stunning visuals to build brands and increase leads on social media. Facebook Ads: ads and posts with relevant images got nearly 95% more views than those without a relevant picture. This should tell you that you not only need great photos with your ads, but that you should also keep the “zany picture to draw attention” tactic to a minimum. A picture of a clown with bloody fangs may draw the eye, but when Facebookers see that it’s attached to an ad about wristwatches, they’re going to look away. And, they may reject your brand in the future because your ads came off as dishonest. Advanced Ad Copy Infographics get three-times more shares and likes on Instagram, Twitter, and Facebook. Most of your infographics should be purely informational, with a strong call to action built in. Web users followed directions nearly 350% better when they were showed the path…

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5 Best Tools for Tracking Your Website’s Performance

By | Analytics, Digital, Marketing, Mobile, Website | No Comments

In 2016, we have to track everything and that includes your website’s performance. The performance of your website is critical to measuring your business success. We have to be able to see how it is converting your customers. Is your website driving them to your store, or convincing them to be buying online. Heatmaps Heatmaps like those on CrazyEgg or Tableau, help you understand the way your customers are seeing your website. You’ll get readouts on where their cursor lands, where they’re clicking (or trying to click), how long they’re viewing various parts of your website, and where they head for the door. This is key because we all develop our business site’s with our knowledge of the products or service. Sure, we may try to introduce the connect to the new client, but having a true “beginner’s mind” is difficult. Heat maps help us see what our customers see, where they go, and what they want, then adjust our business site to fit those needs. You’ll learn where to place your best content, which images are drawing attention, and which elements need to get the boot. Analytics To Track Performance You can also measure which elements on your site is distracting your visitors, pulling them from your main message. This is impossible to know without testing, so heatmaps provide real-time tracking that can increase your leads and sales. Google Analytics Nothing new here, but Google’s tracking is still number one. While it’s not 100% accurate, no tracking system is. But, you’re getting data from the biggest search engine on Earth, so the numbers are reliable. Understating how to get the most out of Google Analytics is a science unto itself. If you have the budget for it, hire someone who can break down the numbers program in your goals…

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5 Steps to Take If Website Hacking Occurs

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Hacking is usually thought of as happening on an international level. Spies from another country trying to hack the mainframe of America’s national security system. It’s all pulse-pounding, underground, Lisbeth Salander stuff and very scary, right? Actually, hacking occurs on sites of all sizes and hackers are looking for personal information, banking info, or are just malicious. And, there are also pissed off or scammy outsourcers that can take your site down. There have been countless cases where a small or medium business outsourced work, the outsourcer put in a back-door entrance in the company’s hosting account, then attempted a virtual hold-up, asking for more money than promised or your site will stay down. For even small businesses, hacking can cost tens of thousands of dollars in business. No matter how it happened, here’s what to do if you’ve been hacked. Stopping Website Hacking Contact Your Host If you see that your site is down, is re-directed elsewhere, or is displaying content that isn’t yours, you’ve been hacked. If you suspect that it could be a freelancer or employee, contact your host. Their techs will be able to close any entrances to the inside of your site, keeping the hacker out. They can also take your site offline temporarily, and put up a simple landing page with phone number, if needed. This can lessen the damage of your site being down. Gather Your Info If you have a web team on staff, get them on it. They’ll be able to access the site through FTP, hosting, and CMS logins. These are critical, as these give your tech team the ability to get inside and fix the damage. If you don’t have an in-house staff, find a well-reviewed local service provider, preferably one with both designers and developers on staff. Utilize Your…

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Growth Hacking Your Facebook Account

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Facebook advertising is the new frontier. Firms specializing it are appearing all the time. However there is plenty of organic growth tactics that small businesses and entrepreneurs can use to organically grow their Facebook following. Retaliate1st lists our favorite growth hack to boost your Facebook following: Growth Hacking Your Facebook Following Write Great Ads, But Tell a Story Facebook ads are not Google Ads. Repeat that 10,000 times, take a break, then repeat it 10,000 more. Facebook ads can be unbelievably effective, but only if you make the feel like they’re part of the conversation. Remember, users can X-out your ad and leave feedback for Facebooks ads team. This means your ads are being evaluated. Come off as a carnival-barker and you’ll find your cost per click skyrocketing. But, if you write the ads in a way that include your customer in a really interesting conversation, you’ll gain followers (leads). Make sure you use colorful, bright pictures and captivating video along with your ads. Use the Best Images Possible Tune all pictures and images to 300dpi. If you need a photo edited, have a pro do it. Remember, your customers are seeing your feed on a variety of screens – lap tops, tablets, phones of all sizes – therefore it’s best to have your picture match Facebook’s standards exactly. This allows it to be seen in crystal-clear clarity no matter where your customer is viewing it. Tell Great Stories Just like with ads, your posts should tell a story. Conversational content is the way to go on Facebook, because people are looking for information and entertainment on the social media giant’s site. It doesn’t matter what your product or service is, or how boring you think it might be, stories are a great way to engage your audience and get content…

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How to Bootstrap Your Digital Marketing

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In the early stages of your business, or during the initial launch of a new product or service, you may not have an unlimited budget to promote your new venture online. But, this doesn’t mean that you have to skimp on your digital marketing efforts. You can bootstrap your digital marketing. Even if your business is brand new, you’re probably familiar with the concept of Bootstrapping, or using cash flow and profits to fund the next phase of your business. The concept is battle-tested, and it works. But, do the rules apply to online businesses? How can you best re-invest profits to grow your business by marketing online? In the early stages of your business, or during the initial launch of a new product or service, you may not have an unlimited budget to promote your new venture online. But, this doesn’t mean that you have to skimp on your digital marketing efforts. Even if your business is brand new, you’re probably familiar with the concept of Bootstrapping, or using cash flow and profits to fund the next phase of your business. The concept is battle-tested, and it works. But, do the rules apply to online businesses? How can you best re-invest profits to grow your business by marketing online? Bootstrap your Digital Marketing Start with Social Capital Using social media to promote your business on a budget is nothing new. In fact, it’s not even very effective when you try the totally cost-free route. If you have an amazing product or service that goes viral, great. But for most businesses, that’s not happening right away. You start a Facebook page, an Instagram, a Pintrest account and are faced with the social media equivalent of a writer’s blank page fears: there’s no one there. You can promote to friends, like…

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5 Steps to Dominating Google Local

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Google Local is a great way for start-ups and small businesses to grab a foot hold in their industry. It allows marketers to target local customers and consumers to search for local businesses and products. Here we list our 5 keys to dominating Google Local. 5 Steps to Dominating Google Local Consistency in NAP Consistency in branding is important. It’s even more important when it comes to your listing on Google MyBusiness (Google Local) and across the internet on local sites. If you want to crack the top 3 in map listings, your business’ info must be on point. Make sure that your business’ name, address, and phone number is the same on all sites. This can get tricky if you are using local numbers for different offices, but if you can manage to use an 800 number as your go-to, then add the locals as secondary points of contact, that’s a safe bet. While it may seem trivial, make sure your address is the same on all sites that list your business. Sometimes this can be daunting because dozens of new sites pop up every day, and many of them simply scrape your info and post it. They make mistakes. If your office is on 100 Third street, and one of them lists it as 100 3rd street, you will run into problems. Your business name should be consistent as well. Keep it simple! If you’re Joe’s Plumbing, don’t get cute with Joe’s Plumbing Brooklyn, Joe’s Plumbing Staten Island, Joe’s Plumbing and Hot Tubs. Pick one, and stick to it. Google Local Guidelines From Google’s guidelines regarding business names: Any additional information, when relevant, can be included in other sections of your business information (e.g., “Address“, “Categories“). Adding unnecessary information to your name (e.g., “Google Inc. – Mountain View…

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6 Key Questions to Ask an SEO Firm

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Despite the insider blogs that proclaim that SEO is Dead, the reality is that as long as Google exists and dominates the market, SEO (Search Engine Optimization) will be a huge part of the success of your business. Most people cannot perform SEO elements themselves and the key decision is which SEO firm they should hire. Here Retaliate1st list the questions you should ask any SEO form you are considering hiring. 6 Key Questions to Ask an SEO Firm Before Hiring Them Even those who scream that paid traffic is superior miss the fact that unless your site is optimized, you’ll pay more for clicks and lose visitors, leads, and sales because your site is confusing to use, doesn’t have good content, or is poorly written. At its base SEO is taking great copywriting and optimizing it slightly for the search engines. It is an art and a science, and should be done by a professional. But, the SEO field is rich with scammers, fly-by-night companies, and fraudulent freelancers. Before you make the wise decision to invest in professional services, ask the SEO firm these questions: What’s Your Method? How an SEO firm plans to get your business to the top of the rankings heap can tell you a lot about how successful they are. Everyone has their own methods, and some are better suited for your business than others, but some are just plain terrible. The SEO Firm Should Have a Method For example, link building is still a key to getting your site ranked. It’s old-school, time-consuming, and requires an investment of cash. But, it works. However, if you do a quick search and find that most links in your industry cost between 20 and 50-dollars, and the firm is pitching you on getting 10,000 links for $19.99,…

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Kill Cold Calling and Increase Sales Anyway

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Do you hate cold calling but need leads? You’re not alone. IT’s rare to meet anyone that enjoys being cold-called. Yet, countless businesses continue to rely on it for lead generation. At best, you are starting off on the road to a very difficult sale. At worst, you’re pissing off a potential customer and branding your business as “one of those telemarketers.” There are ways to increase leads and get cash flow rising without cold calling: Public Speaking This is old school and underrated. When you speak in front of an audience, even if it’s only a handful of people, you are instantly positioned as an expert. Most businesses and organizations are only happy to have you offer a free, educational talk with their members or employees. If you deliver a ton of actionable, informative content, and pass around a sign-up sheet, hand out promotional material, or better yet, ask for their business after the speech, you’ll find yourself with a steady influx of leads. If you fear public speaking, either get over it (as a business owner you’re in a leadership position), or find someone in your company that thrives on the attention of performing for an audience. Sell The Audience You don’t want it to turn into one of those sleazy “free” speeches that do nothing but sell the audience the entire time. Speak, educate, and help your audience and they’ll be jumping to give you their business. Also, this is a great way to spread the word about your brand. People love to tell their friends about the great info they learned during a presentation at the local library. They’re not so keen on telling them about the fascinating conversation they had with a cold-caller at dinner time. Internet Leads If you’re new to marketing online, use…

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Why Your Pay Per Click Campaigns are Tanking

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For many businesses, Pay Per Click advertising is their go to tactic for paid media. Pay Per Click has been the largest spend for over 85% of online advertisers since its inception. However, with the market being saturated, it can be difficult to market your ads to maximize your clicks. The first thing any advertising team must do is to eliminate the mistakes. Here we list 3 of the biggest mistakes that PPC advertisers make: 3 Reasons Your Pay Per Click Campaigns are Tanking Your Ad Stinks Listen, no matter how many metrics you can drown yourself in… no matter what new analytic buzzword is being written about on the digital marketing blogs… no matter what new secret trick is being spewed by the experts, one truth remains about pay per click ads: They mustn’t suck Look at your PPC ads. Are you proud of them? Would you run them in a magazine? If you were handed budget to run that on page 3 of the NY Times, would you use that ad? Granted, print ads have a different structure, but, the content of the ad is key. Frankly, most PPC ads are nothing more than follow-the-leader, me-too marketing pieces that are written with weak wording, and yawn-inducing calls to action. Your headline must be strong. If it wouldn’t pull in a newspaper, sales letter, magazine, billboard, or direct mail piece, then it won’t pull on Google, either. You can take a different approach. You can get more creative since the feedback loop is faster. But, if the headline is weak, forget about sales. You literally have to drag someone by the eyeballs from the white, black, and blue jungle of the SERP to your ad. To do that, you need a strong headline. You get very limited space in…

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