snapchat-marketing-guide

Your Ultimate Guide To Marketing on Snapchat

By | Content, Digital, Marketing, Social Media | No Comments

Snapchat is currently all the rage and there is no sign of it slowing down. While many people use it for personal purposes, there is a huge opportunity for businesses who use this platform to connect with their audience. Since it can be intimidating and confusing to some marketers, we’re here to help! Why You Should Market On Snapchat Snapchat is very valuable to businesses – for those who use it right. Let’s look at some of the statistics. There are an estimated 200 million monthly users on the platform who send at least 700 million photos or videos every day. There are nearly 100 daily users and Snapchat reaches over 10% of the United States digital population. It has more users than Twitter and to top it all off – over 75% of its users are online shoppers. Furthermore, Snapchat has less competition than other social platforms. While every brand has a presence on Instagram, Twitter, and Facebook, Snapchat still has relatively low competition. It’s different than other platforms – it allows you to reach your audience in a new, more authentic way with a new type of content. And, it allows you to connect to new audiences – especially if your product caters to the younger demographic – especially millennials. How To Market On Snapchat Snapchat has a lot of fun features – photos, videos, and stories – along with editing options like drawing tools, emojis, and texts. While Twitter, Instagram, and Facebook allow users to like and comment on posts – Snapchat allows you connect with your audience on a more personal level. You can show them behind the scenes videos, snaps of new products, and bring a more “real-life” aspect to your brand. Some tips for effectively marketing on Snapchat is offering coupon codes to your…

Read More
reviews-are-important

Why Reviews Are So Important For Your Business

By | Content, Marketing, Website | No Comments

If you’re like most online shoppers, you’ve probably read at least one review before clicking that “add to cart” button. While product descriptions are great for telling you what the item is and what it does, reviews tell what it actually is and what is actually does. If you aren’t already utilizing reviews on your website, now is the time to start – and we’re here to tell you why. Whether you are a service-based or product-based business, reviews are critical and help provide shoppers with the security they need to make a purchase. And while it’s no fun to get a negative review, both negative and positive reviews give your website instant credibility. The Facts According to a recent study, nearly 75 percent of shoppers trusted a local business more if they read positive reviews. And, 90 percent of consumers said that positive online influenced their decision to purchase – and nearly 90 percent weren’t discouraged by a past negative review. Helping Your Business While reviews are beneficial to customers, they also help online retailers or businesses. With all the information out there on the internet, your brand must stand out. Visual reviews – such as those that feature stars and colors – are more eye catching than plain ones. Feedback from customers also help retailers and brand owners’ insight into how their products or services are working. Maybe the stitching is off on an article of clothing or a product isn’t working within a service package. Take that feedback into account – even negative feedback – and use them to constantly improve your product. Enlist the Help of Experts While feedback from customers is a great way to influencer potential customers’ decisions, reviews from experts will also help. Feedback from experts helps give consumers another perspective and will certainly…

Read More
pinterest-marketing-guide

Pinterest: The Ultimate Marketing Guide

By | Content, Marketing, Social Media | No Comments

It’s impossible to deny that Pinterest is an effective marketing tool. While Instagram, Facebook, and Twitter are often the favorites, Pinterest should not be discounted. In fact, Pinterest pins are nearly 100 times more spreadable than tweets and the half-life of a pin is nearly 2,000 times longer than a Facebook post. So, if you haven’t jumped on the Pinterest bandwagon yet, now is the time – and we’re here to help. The primary focus of Pinterest is not to post images or ideas to followers but rather save ideas or content for later – making it a very effective marketing tool. Create a Business Account Before you start your Pinterest marketing journey, the first thing you should do is switch to a business account. Business accounts have added perks that personal accounts lack. For example, a business account allows you to use promoted pins to help increase brand awareness and boost sales. Once you set up your business page, provide as much information as you can. Choose an image that is on brand – like your logo. And, be sure to include your logo so visitors can easily access your site. Use keywords in your “about me” section, too, to help people searching for those keywords find you. Create Boards Now comes the fun part: creating boards. You can create as many boards as you’d like but try and keep them relevant to your brand. For example, if you’re a fashion brand, you may to create boards like “Fashion Inspiration” or “Jacket Inspiration.” That way, users searching for those topics will come across your board. Track Analytics With Pinterest, you can track analytics just like other social sites. It’s only available with business accounts and it tells you how many views and how much engagement you are getting. There…

Read More
instagram-marketing-hacks

The Top Instagram Marketing Hacks

By | Content, Marketing, Mobile, Social Media | No Comments

We all know Instagram is imperative to growing – and maintaining – a business. But some business owners aren’t as savvy when it comes to Instagram marketing. So, we’ve rounded up some of the best marketing hacks to help you grow your business using Instagram! Hashtags are KEY Chances are, you’ve seen hashtags on an Instagram post. But how many are you supposed to use? Which ones are the most effective? Hashtags are used in addition to your caption in order for those not already following you to find your page. Users search for relevant, industry-related hashtags and you want to make sure your posts show up. When choosing and using hashtags, use a mix of both popular hashtags and less popular hashtag, yet extremely relevant hashtags. With this mix, you’ll attract those searching for popular hashtags while also attracting those who are interested in your specific industry. Try to use at least one hashtag per post. You can even put them in a separate comment if you don’t want to clutter your caption. Join the Instagram Community Like any other social network, Instagram is most effective when you use it as a way to form relationships with other users. It’s not just a platform to post snapshots of your own life, it’s a way to form a community with others. To build lasting relationships, use the appropriate hashtags as well as like and comment on other users photos. It’ll show that you are supportive of other people and put you in front of people who may not have otherwise found your page. Keep Images & Profile on Brand A super important Instagram marketing hack is to keep your images on brand. That means ensuring your images are cohesive and closely related to your brand. For example, if your brand…

Read More
micro-moments-one

How To Utilize Micro-Moments & Increase Your Content Campaign

By | Content, Digital, Marketing, Mobile | No Comments

Where’s your phone? If you’re like most people, it’s probably already in your hand or sitting right next to you. Now more than ever, people rely on their smartphone for just about everything – from checking social sites to asking Google where the nearest gas station is. And Google has a name for those moments: “micro-moments.” Micro-moments are “split seconds of time where consumers use their devices to act on a need.” And these moments can be huge for your brand. Seventy percent of mobile searches lead to instant action. If you make sure your content is easily found, relevant, and accessible, your brand can capitalize immensely on the micro-moments. Here are four ways to do so. Understand The Customer As with any content campaign, you have to really understand who your customer is – what do they like to do? What do they look like? What are their habits? Getting a good sense of who your customer is will help you attract the right ones. What types of questions are they asking before purchasing a service or product? By creating content with the answers to those questions, consumers are more likely to turn to you during those micro-moments. Make Sure You’re Relevant Although following best search-engine optimization practices will help your brand stay relevant, content is still king when it comes to relevancy. Your brand not only needs to answer the right questions through your content, it also needs to be easily readable and digestible. Consumers shouldn’t have to go searching for answers. Making sure your content is educational and not overly promotional will also help. If you can’t provide the answers our customers are looking for, they’ll have no problem turning to another brand. Fifty-one percent of smartphone users actually purchased from a different brand or company they…

Read More
bounce rate

5 Reasons for a High Bounce Rate

By | Analytics, Content, Digital, Marketing, Website | No Comments

Your business devotes a good chunk of your advertising budget to pay per click ads. You put in a ton of effort on your site’s SEO. Don’t waste time and money by losing visitors after they hit your site. If your bounce rate is high, you could be throwing money away. Bounce rate refers to the percentage of single visits where your potential customer leaves your webpage without navigating further. Search engines like Google calculate and report the bounce rate of your website under Audience overview tab of Google analytics section. You can check on your site’s stats there. According to a study published by Rocketfuel, bounce rate for most of the websites ranges between 26% to 70%. If you fall in this range, it’s time to lower your bounce rate. What makes people leave your site quickly? Slow Page Loading Google wants to give a positive experience to your visitors. A slow loading page is not a positive experience. It’s frustrating and makes users reach for the BACK button quickly. Fixing the loading speed is a continuous journey for webmasters and SEO specialists. As your site grows, it can slow down. More content = more “loading” when someone visits your page. However, you can stay on top of this by continually working to lower page load speed as your site grows. You can review your webpage speed through different tools like Pingdom, Google PageSpeed Insights & GTMetrix. These tools also provide insights specific to your page e.g. reducing third-party scripts, compressing the image size/quality, reducing browser caching etc. Misleading Meta Description or Title Keywords Always make sure that your website’s content is relevant (preferably it will match perfectly) to the title tag and meta description. If not, your customers will become frustrated and leave. If you had a brick-and-mortar…

Read More
computer

3 Ways to Convert New Leads Online

By | Content, Creative, Digital, Marketing | No Comments

Google and Facebook pay per click have offered small businesses a method for competing with much larger competitors by allowing for sane advertising budgets with ads that are immediately trackable. You can figure out your ROI from PPC ads pretty easily. But, sometimes those figures can be depressing. If your website or landing pages are not converting for you, stop wasting time trying to perfect your ads (you’re already getting traffic). Instead, use these three tricks to convert more of your visitors into leads: Hail Mary Lead Generation If you’re paying for traffic, you want to convert as many customers as possible. You can help your efforts by putting in some last-ditch, about-to-bounce-away lead conversion tactics. Do this by: Offering a Benefit-filled Exit Pop Up – these are annoying, but you can set them to only display one time to no annoy repeat visitors. And, if someone clicked an ad to find you and they’re about to bounce away from your site, you don’t have much to lose. Some companies convert as much as 23% more traffic by using exit pop ups. Use a P.S. in any web or off-line marketing materials. Some people skip right to the P.S., so make it count. This goes for email and social media marketing as well. When writing a P.S., or using an exit pop up, lead with benefits and let the customer know why they’ll be losing something if they don’t buy or submit their info. Back up their fear of loss by giving them something to gain Utilize Online Chat – These can be effective if you are selling a product or service that will undoubtedly lead to more questions than you can anticipate or answer in your FAQ. Use live agents because customers are frustrated by dealing with computer-based chat…

Read More
organic-traffic-2

How To Get Better Targeting on Your Organic Traffic

By | Content, Marketing, SEO, Social Media, Website | No Comments

Everyone wants free traffic. Organic traffic is the best traffic. It is free and it is natural – like the food and its good for you. There is a way to further benefit from organic traffic and that is to optimize the targeting on your organic reach on social media. If the targeting is laser focused then there is a much higher chance of converting that free traffic into a paying customer and making money. Savvy marketers are increasing their organic traffic, but optimizing the targeting on their organic social media reach. Retaliate1st provides our guide to growing your organic traffic. Targeting To Grow Your Organic Traffic Better Targeting on Organic Social Media Reach Much like you can target your ideal audience with paid facebook ads, you are now able to do something similar with organic posts. This could help you reach much more of your audience through non-paid ads. It’s still not going to reach everyone, but it will expose your messages to many more people than are seeing them now. Not everyone who follows your page will want to see every post you make, nor will the be interested in all of your news and events. But, when you target your audience for your posts, you can reach those who have: Liked, shared, or commented on similar posts in the past Took action on similar posts in the past Have interests that match your news/event/post Are in the demographic you’re targeting While it’s important to target the best possible audience, the best part about this is that you can now leave out those who won’t be interested in what you’re saying this particular time. This increases the juice of each post, gaining more engagement with your audience. Paid Engagement Posts These do cost a little money to boost,…

Read More
pinterest-2

3 Ways to Use Pinterest to Increase Leads and Sales

By | Content, Digital, Marketing, Social Media | No Comments

Studies show that Pinterest is one of the fastest growing social media sites in the world. Almost 3,500 pins are posted every minute. And, not only does Pinterest have a huge, active audience, it also has consumers with a buyer’s mindset: They’re 10% more likely to buy than users that come from other social media sites Pinterest drives more than 300% revenue per click than Twitter, and nearly 30% more than Facebook So, why aren’t more of use utilizing Pinterest as a lead and sale generation source? Usually it is a misunderstanding of the power of Pinterest. How To Use Pinterest For Lead Generation Profit from User Generated Content Some clothing retailers are putting user generated content to great use by utilizing contests. Before and after’s, or “favorite products” for the holidays. Users take pics, turn them into pins, and share them on their boards along with their email address. One company saw a 23% increase in re-pins, and that led to an increase of 44% in revenue per click Pins as Social Proof Your business can never build too much credibility online. Reviews, testimonials, and awards go a long way to helping your business’ reputation. But, what’s even more powerful is user generated content. Many companies are using pins of their customers using or wearing their favorite products. What a beautiful way to use “live action” testimonials of people just like you…   The company then re-pins, using a “shop now” call to action. This has led to click increases of 25% or more. Encourage your customers to pin pics or videos of themselves using your products or enjoying your services. This is powerful social proof, and allows your product to be displayed in the real world, by real people. Reward Referrals Create custom welcome messages for traffic that…

Read More
landing-page-3

3 Steps To Designing a Landing Page That Converts

By | Content, Digital, SEM, SEO, Uncategorized, Website | No Comments

Running adwords, Facebook ads, or even pouring time and effort into SEO campaigns only to drive traffic to a landing page that doesn’t convert is maddening. It’s also a waste of resources. Even if you craft a fantastic ad, your landing page must walk the visitor from curious clicker to lead. This is an art and a science, and its why designers and marketers charge so much to develop high-converting landing pages. If you have the budget for it, get a pro to build your landing page. If you don’t, learn how to do it yourself until you can raise the capital to hire someone. Follow these – tips and you’ll build a landing page that converts visitors into leads, and leads into sales. Even if you do have the budget to go pro, you can use these tips to evaluate what the marketer has designed for you. 3 Steps To Designing a Landing Page That Converts Every Page Must Have a Clear, Powerful Headline Many businesses make one of two mistakes when developing landing pages: Their headline is weak and does nothing to inspire visitors to take the step of buying/signing up/calling. Their headline is well-written, but is confusing or doesn’t mesh with the test of the ad and landing page Writing great headlines has been the subject of countless books and sales courses, so it’s beyond the scope of this article to explain it fully, but if you lead with benefits, ask a question or create interest, you’ll be head-and-shoulders above your competition. If you manage to create a great headline, don’t waste it by matching it to a landing page with text that doesn’t quite fit the main message. Also, keep your headline in form with your ad text. The headlines of your ad and landing page can be…

Read More

All rights reserved Retaliate 1st.