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Your Ultimate Guide To Marketing on Snapchat

By | Content, Digital, Marketing, Social Media | No Comments

Snapchat is currently all the rage and there is no sign of it slowing down. While many people use it for personal purposes, there is a huge opportunity for businesses who use this platform to connect with their audience. Since it can be intimidating and confusing to some marketers, we’re here to help! Why You Should Market On Snapchat Snapchat is very valuable to businesses – for those who use it right. Let’s look at some of the statistics. There are an estimated 200 million monthly users on the platform who send at least 700 million photos or videos every day. There are nearly 100 daily users and Snapchat reaches over 10% of the United States digital population. It has more users than Twitter and to top it all off – over 75% of its users are online shoppers. Furthermore, Snapchat has less competition than other social platforms. While every brand has a presence on Instagram, Twitter, and Facebook, Snapchat still has relatively low competition. It’s different than other platforms – it allows you to reach your audience in a new, more authentic way with a new type of content. And, it allows you to connect to new audiences – especially if your product caters to the younger demographic – especially millennials. How To Market On Snapchat Snapchat has a lot of fun features – photos, videos, and stories – along with editing options like drawing tools, emojis, and texts. While Twitter, Instagram, and Facebook allow users to like and comment on posts – Snapchat allows you connect with your audience on a more personal level. You can show them behind the scenes videos, snaps of new products, and bring a more “real-life” aspect to your brand. Some tips for effectively marketing on Snapchat is offering coupon codes to your…

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What You Should Know Before You Rebrand

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Are you feeling like it’s time to rebrand? Maybe your current brand isn’t bringing in the results you’d like or you just think it’s time for a revamp. Either way, rebranding is not easy. Here are some tips and tricks for launching a success one. A New Name Doesn’t Fix Everything Changing the name of your business doesn’t mean everything will automatically be fixed – it’s only one component. You don’t necessarily need to change your business name to rebrand, but if you do, be prepared for an initial loss in customers and organic traffic. Make sure you know your overall rebranding strategy inside and out – use customer insight along with concrete data. Redefine your target audience and find a look and feel of a website that fits that consumer. It may take longer than expected, but it’ll worth it. Make Sure Your Team Has As Much Information As Possible When you are ready to share the news with your team, arm them with as much as information as you can. Make sure they know why you are rebranding – and the sooner the better. You’ll want to make sure everyone is prepared! You’ll Never Be 100 Percent Ready As with most things in life, nothing is ever 100 percent ready – or perfect. There will always be new bumps in the road and constant need for improvements and changes. But don’t let that stop you and don’t let it drag out your rebrand. You can even try setting a firm date to launch by – even if you aren’t 100 percent ready. Consider Partnering Up With Someone Recognizable If you are planning to hire a creative director or brand strategist, partnering with someone of influence can help establish brand recognition. It’s beneficial to both you and the person…

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How To Utilize Micro-Moments & Increase Your Content Campaign

By | Content, Digital, Marketing, Mobile | No Comments

Where’s your phone? If you’re like most people, it’s probably already in your hand or sitting right next to you. Now more than ever, people rely on their smartphone for just about everything – from checking social sites to asking Google where the nearest gas station is. And Google has a name for those moments: “micro-moments.” Micro-moments are “split seconds of time where consumers use their devices to act on a need.” And these moments can be huge for your brand. Seventy percent of mobile searches lead to instant action. If you make sure your content is easily found, relevant, and accessible, your brand can capitalize immensely on the micro-moments. Here are four ways to do so. Understand The Customer As with any content campaign, you have to really understand who your customer is – what do they like to do? What do they look like? What are their habits? Getting a good sense of who your customer is will help you attract the right ones. What types of questions are they asking before purchasing a service or product? By creating content with the answers to those questions, consumers are more likely to turn to you during those micro-moments. Make Sure You’re Relevant Although following best search-engine optimization practices will help your brand stay relevant, content is still king when it comes to relevancy. Your brand not only needs to answer the right questions through your content, it also needs to be easily readable and digestible. Consumers shouldn’t have to go searching for answers. Making sure your content is educational and not overly promotional will also help. If you can’t provide the answers our customers are looking for, they’ll have no problem turning to another brand. Fifty-one percent of smartphone users actually purchased from a different brand or company they…

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5 Reasons Your Business Needs a CRM System

By | Digital, Marketing, Uncategorized, Website | No Comments

Retaining existing customers is almost always more profitable for a business than acquiring a new one. This is because the efforts and costs involved in gaining new clients is exponentially greater than retaining the existing one. Enter the need for a CRM. If you want to retain more of your current customers, you should invest in a  Customer Relationship Management system (CRM). A CRM system is a valuable asset for your business because it keeps control of all your customers and contacts; and is an effective way to build and maintain good business relationships with all your existing and potential customers. Why Invest in a CRM? A CRM helps you track your customers’ needs, questions, complaints, issues and interactions in a simple way. This helps your customer service team deal with problems (and potential cross-sales, upsells, and referrals) fast, and without complicated spreadsheets or multiple mailing lists. Responding to customer queries quickly helps your customers bond with you, which increases your customer retention rate. 2. A good CRM system will also analyze your customers’ behaviors and help the sales team to find out customers’ needs. These needs can then be converted into business leads and sales opportunities because these provide excellent data and market research. And, satisfying your customers’ wants is going to lead to in increase in referrals. Similarly, historic data of purchases can be used to predict customers’ behaviors or purchasing patterns. 3. A CRM allows you to collaborate with your team, and your customers using a single tool. The days of maintaining customer lists in notebooks, excel sheets, and word documents, then mass emailing your client list are over. You can manage and reach everyone with one tool, from one place, and any of your employees can join the effort even if they’re out of the office….

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5 Reasons for a High Bounce Rate

By | Analytics, Content, Digital, Marketing, Website | No Comments

Your business devotes a good chunk of your advertising budget to pay per click ads. You put in a ton of effort on your site’s SEO. Don’t waste time and money by losing visitors after they hit your site. If your bounce rate is high, you could be throwing money away. Bounce rate refers to the percentage of single visits where your potential customer leaves your webpage without navigating further. Search engines like Google calculate and report the bounce rate of your website under Audience overview tab of Google analytics section. You can check on your site’s stats there. According to a study published by Rocketfuel, bounce rate for most of the websites ranges between 26% to 70%. If you fall in this range, it’s time to lower your bounce rate. What makes people leave your site quickly? Slow Page Loading Google wants to give a positive experience to your visitors. A slow loading page is not a positive experience. It’s frustrating and makes users reach for the BACK button quickly. Fixing the loading speed is a continuous journey for webmasters and SEO specialists. As your site grows, it can slow down. More content = more “loading” when someone visits your page. However, you can stay on top of this by continually working to lower page load speed as your site grows. You can review your webpage speed through different tools like Pingdom, Google PageSpeed Insights & GTMetrix. These tools also provide insights specific to your page e.g. reducing third-party scripts, compressing the image size/quality, reducing browser caching etc. Misleading Meta Description or Title Keywords Always make sure that your website’s content is relevant (preferably it will match perfectly) to the title tag and meta description. If not, your customers will become frustrated and leave. If you had a brick-and-mortar…

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3 Ways to Convert New Leads Online

By | Content, Creative, Digital, Marketing | No Comments

Google and Facebook pay per click have offered small businesses a method for competing with much larger competitors by allowing for sane advertising budgets with ads that are immediately trackable. You can figure out your ROI from PPC ads pretty easily. But, sometimes those figures can be depressing. If your website or landing pages are not converting for you, stop wasting time trying to perfect your ads (you’re already getting traffic). Instead, use these three tricks to convert more of your visitors into leads: Hail Mary Lead Generation If you’re paying for traffic, you want to convert as many customers as possible. You can help your efforts by putting in some last-ditch, about-to-bounce-away lead conversion tactics. Do this by: Offering a Benefit-filled Exit Pop Up – these are annoying, but you can set them to only display one time to no annoy repeat visitors. And, if someone clicked an ad to find you and they’re about to bounce away from your site, you don’t have much to lose. Some companies convert as much as 23% more traffic by using exit pop ups. Use a P.S. in any web or off-line marketing materials. Some people skip right to the P.S., so make it count. This goes for email and social media marketing as well. When writing a P.S., or using an exit pop up, lead with benefits and let the customer know why they’ll be losing something if they don’t buy or submit their info. Back up their fear of loss by giving them something to gain Utilize Online Chat – These can be effective if you are selling a product or service that will undoubtedly lead to more questions than you can anticipate or answer in your FAQ. Use live agents because customers are frustrated by dealing with computer-based chat…

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Insurance Policies for Independent Contractors

By | Culture, Digital, Marketing | No Comments

First of all, getting sick, hurt, or being sued is something that no one wants to happen. However, in business and life, this stuff does happen. That’s why insurance is a necessity. Paying your medical bills out of pocket is always a painful job. For employees, this is almost always solved by using company insurance. As an independent contractor, you are the company. This is where finding a solid policy comes into the picture. A good policy can save your business and your health. There are three policies for the self-employed and independent contractors that are cost-effective and budget friendly: 1. Health Insurance Exchange Plans: This plan was designed to meet with the requirements of the Affordable Care Act. Under this act, individuals, families, small business owners and freelancers can purchase a customized and affordable health package. The most important part of this plan is the provision of subsidy in cases where the independent contractors’ total taxable income is between 122% to 400% of the federal poverty level. This subsidy will reduce your premium amount up to 10% of your gross income. And, you are free to cancel or amend this plan at any time without any additional costs or penalty. 2. National Association of Health Underwriters (NAHU): This association employs more than 100,000 agents in the USA. These agents guide you to select the best plan according to your needs and budget. NAHU provides services to everyone from Fortune-500 companies to small business owners and the self-employed. With NAHU, you can enjoy different benefits and savings, personal development & training, user-friendly apps and even wellness programs. 3. eHealth Insurance: eHealth insurance is one of the best health insurance solutions available for independent contractors. On the eHealth Insurance web portal, you can compare prices and benefits of the many different health plans available. There are…

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Top 3 Tasks to Outsource for Your Small Business

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Top 3 Tasks to Outsource for Your Small Business Retaliate1st grew through hard work both internally and externally. We spent most of our first year using freelancers and a team we had to outsource to. We wanted to share some of the critical elements we chose to outsource. Bookkeeping and Invoicing Nothing can eat up the time of a small business owner quite like keeping the books, crunching the numbers, and invoicing. Chances are you started your business because you had a talent or passion for your product or service. Unless that passion was accounting, hand the books to someone else. As you grow, keeping the books will only become more complicated and time consuming. Instead of letting record keeping eat up a huge percentage of the time you could be putting into pulling the big levers on your business, outsource the task to a CPA. If you need help with the day-to-day numbers, tracking, and invoicing, you can easily find and train an employee or intern to do this for you. Graphic Design and Your Website If there’s one area where small business and solo entrepreneurs make a huge mistake it’s in doing their own graphic design and website building. Learning a “little about SEO and websites” will give your business a site that looks terrible, is extremely time consuming to build, generates no sales, and projects a very unprofessional image. Free site creators give you a website that looks like it was made for free. Doing your own HTML or CSS usually looks like an amateur did the site… at best. Remember that designers and developers go to college for 4+ years to learn coding. This is not something you can become an expert in by reading a For Dummies book over the weekend. Doing your own graphic…

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How to Get Your Site Featured in Google’s Snippet

By | Digital, Marketing, SEM, SEO | No Comments

How Do You Get Your Site Featured in Google’s Snippet? Getting to the top of Google’s search pages is no longer enough to dominate your completion. While good SEO keeps your site on the first page, and well-written ads keep you atop the PPC results, there is a newcomer in the search world: Snippets Snippets Google wants to help searchers. It’s what launched them to become the dominant search engine that they are today. Anyone who remembers the frustrating search results on Yahoo, Lycos, or Dogpile will attest that Google simply delivers better search results. With mobile and “question” searches rising, Google has changed the game again. In almost any search you’re now bound to find a snippet of info, often enumerated, in a small box between the final PPC ad and the first organic listing. Below is the snippet that appears for the search “How to Get More Leads:” Snippets Are Quick Answers Google puts up snippets with the best info available. This allows users to get the answers they’re looking for without clicking the link. However, since the snippets tend to display only part of the info, the links inside of the snippet box tend to be clicked a lot. Google can source simple, direct answers from their own knowledge base. But, most business or product related queries are sourced from third party sites, i.e., your web site. Imagine the potential traffic that would result in an SEO strategy that lands you in the top 3 of the PPC ads, with a featured snippet, and then the top organic search result. How to Get a Featured Snippet The problem is that getting your site featured isn’t easy. But, that doesn’t mean it’s impossible. And, with snippet results being so new, we’re not even exactly sure how Google pulls…

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Do You Really Want More Clients and Customers?

By | Culture, Digital, Marketing, Website | No Comments

Do You Really Want More Clients and Customers? If you’re running a small business, or are a solo entrepreneur, you probably spend much of your time thinking about how great life would be if you could only get a few more clients, get a few more customers, or land that one big account. But, before you go big time, you should take a moment to make sure you’re ready to scale your small business up. From Barley in Business to Busty to Death It happens all the time. A small business is doing ok, but the cash flow isn’t exactly overwhelming. When you run an online or service based business, especially if you’re running the show alone or with a small group, this can be a frustrating time. Then, all the work, all the banging your head against the wall, and all of the planning takes a turn. You hit the tipping point. Whatever you want to call it, your business goes from scraping by to breaking through. Now, it doesn’t have to be breaking through to super-stardom. Even if your business grows 20% suddenly, that can translate to a lot of extra income. And a lot of extra work. Are You Ready to Grow Your Business? Take a minute to assess your current work load, productivity, and efficiency. If you have a few customers or clients and you’re behind on orders or fulfilling service agreements, you’re probably not ready to grow. Getting more contracts might help your bank account, but it will not magically cure your productivity issues. However, if you are consistently knocking your work load out of the park, you might be ready. If you work with a team, make sure everyone is on board. Having a key employee bail during a growth surge can leave you…

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