Adidas drops its new “Adidas Originals” commercial to promote its Fall/ Winter line. They have enlisted some star power in the US with the spot featuring Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, Kids These Days and Derrick Rose representing their crew. I like but then again I’m only wearing Nike.

ATL’s new favorite son – Future is back with his latest video that has crossed over to the mainstream and is getting major love from Vevo. Different from Tony Montana but an easier record for those Epic Record’s cross-over guys to push to Top-40. This guy is the only guy close to 2 Chainz out there now for buzz and heat in the ATL and he deserves to be. Really want to see him succeed.

Amelia Lily was the act that should have won the UK X-Factor, well i think so anyway. Well she was the one that Sony wanted to win, and they have made up for it by signing her. Her first release is scheduled for August 26 and the video debuted today but is blocked for the US so C’est La Vie. Both good luck Amelia!!

Nicki is back with the saucy video for “Pound The Alarm.” Another uptempo, catchy pop record from hip-hop’s reigning queen and she uses her sex appeal to keep the boys and girls interested. Expect to hear this in every club from here to Alaska.


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