Marketing Archives - Page 2 of 7

Content, Marketing, Mobile, Social Media

The Top Instagram Marketing Hacks

entrepreneur.com

We all know Instagram is imperative to growing – and maintaining – a business. But some business owners aren’t as savvy when it comes to Instagram marketing. So, we’ve rounded up some of the best marketing hacks to help you grow your business using Instagram!

Hashtags are KEY

Chances are, you’ve seen hashtags on an Instagram post. But how many are you supposed to use? Which ones are the most effective? Hashtags are used in addition to your caption in order for those not already following you to find your page. Users search for relevant, industry-related hashtags and you want to make sure your posts show up.

When choosing and using hashtags, use a mix of both popular hashtags and less popular hashtag, yet extremely relevant hashtags. With this mix, you’ll attract those searching for popular hashtags while also attracting those who are interested in your specific industry.

Try to use at least one hashtag per post. You can even put them in a separate comment if you don’t want to clutter your caption.

Join the Instagram Community

Like any other social network, Instagram is most effective when you use it as a way to form relationships with other users. It’s not just a platform to post snapshots of your own life, it’s a way to form a community with others.

To build lasting relationships, use the appropriate hashtags as well as like and comment on other users photos. It’ll show that you are supportive of other people and put you in front of people who may not have otherwise found your page.

Keep Images & Profile on Brand

A super important Instagram marketing hack is to keep your images on brand. That means ensuring your images are cohesive and closely related to your brand. For example, if your brand is bright and colorful, don’t post dull, lifeless photos. Make sure you keep fonts consistent (or at least in the same font family), too.

Furthermore, optimizing your profile as a whole will ensure you stay on brand. Include a backlink to your website in your bio – it doesn’t have to be static, you can change it if you are running a promotion or campaign.

Use your logo – typically as your profile picture – so users know it’s your brand and include your physical location (or at least city and state), especially if you have a physical location. Use your bio to articulate exactly what your brand is to help users know exactly who you are.

Post Efficiently

While it is ultimately up to you how many times you want to post on Instagram, there is some research behind optimal posting frequency. According to one study, out of 55 brands, most post 1.5 times per day. Interestingly enough, they found that brands who most more than 1.5 times per day didn’t have decreased engagement.

So, don’t be afraid to post more than once or twice a day. Begin with one per day and if that works, try experimenting with two to three and go from there!

Enlist the Help of Apps

While you don’t necessarily need an outside app to be a successful Instagram marketer, it certainly helps. Iconosquare, for example, allows you to access your Instagram account from your computer.

There are also a number of apps that allow you schedule out posts as well as some that help you connect with the right audience and find engaging posts to share.

Use Instagram Ads

If you’re really looking to really rev up your business, consider Instagram ads. Similar to Facebook or Google ads, Instagram ads allows you promote a specific service or product using an advertisement. You can do an Instagram photo ad, video ad, carousel ad, or Instagram stories ad.

You need to have a Facebook page in order to run an Instagram ad but it’s fairly easy! Then, you can choose the type of ad you’d like and set your budget and choose how long you’d like to run it for. Try different types of ads to see which one works best for your business.

Grow Your Following

The best – and most loyal – followers are those that genuinely care about your brand. Sure there are ways to buy followers, but growing your audience organically will have a lasting effect.

One way to organically grow your audience is to post regularly and consistently, use quality photos and content, include relevant captions and hashtags, and engage with your followers!

Use these tips and you’ll be a pro Instagram marketer in no time! And if you’re looking for a little extra help when it comes to content marketing, let Retaliate1st help you! We offer services in social media, performance marketing, content marketing, and search engine optimization to help you take your business to the next level. Learn more about our services here.

June 9, 2017/by chris

Content, Digital, Marketing, Mobile

How To Utilize Micro-Moments & Increase Your Content Campaign

huffingtonpost.com

Where’s your phone? If you’re like most people, it’s probably already in your hand or sitting right next to you. Now more than ever, people rely on their smartphone for just about everything – from checking social sites to asking Google where the nearest gas station is. And Google has a name for those moments: “micro-moments.”

Micro-moments are “split seconds of time where consumers use their devices to act on a need.”

And these moments can be huge for your brand.

Seventy percent of mobile searches lead to instant action. If you make sure your content is easily found, relevant, and accessible, your brand can capitalize immensely on the micro-moments. Here are four ways to do so.

Understand The Customer

As with any content campaign, you have to really understand who your customer is – what do they like to do? What do they look like? What are their habits? Getting a good sense of who your customer is will help you attract the right ones.

What types of questions are they asking before purchasing a service or product? By creating content with the answers to those questions, consumers are more likely to turn to you during those micro-moments.

Make Sure You’re Relevant

Although following best search-engine optimization practices will help your brand stay relevant, content is still king when it comes to relevancy. Your brand not only needs to answer the right questions through your content, it also needs to be easily readable and digestible. Consumers shouldn’t have to go searching for answers. Making sure your content is educational and not overly promotional will also help.

If you can’t provide the answers our customers are looking for, they’ll have no problem turning to another brand. Fifty-one percent of smartphone users actually purchased from a different brand or company they intended to because the competitor’s information was more relevant and useful.

Distribution is also important when it comes to content. You could create the most beautiful piece of content but if no one can find it, it’s utterly useless. Make sure you share your content on all the appropriate channels.

Anticipate The Micro-Moments

Companies that anticipate micro-moments have a higher ROI in mobile and marketing investment. To be micro-moment-ready, understand the when, where, and why of the moments and how your brand fits into that.

The anticipation correlates to the questions consumers ask prior to making a purchase. If a customer is searching for the best sushi restaurant in Los Angeles, sushi restaurants located in that area need to be ready to make sure customers choose their restaurant.

Create An Experience

Creating relevant and useful content is, of course, necessary but creating an experience is just as important. Focus on creating and implementing a positive experience with your brand to ensure the customer keeps coming back to you – even after those micro-moments.

Eliminate any unnecessary steps or filler to help make the experience as smooth as possible. If they have to fill out long forms to get what they want, they’ll lose interest pretty quickly and move right over to your competitor.

With a little preparation and some killer content, you’ll be micro-moment ready in no time.

If you’re looking for help creating an effective content campaign, let Retaliate 1st help you. We offer everything from help with content marketing to social media to business strategy. Learn more about our services here.

June 2, 2017/by chris

Marketing, Social Media

7 Ways To Create An Effective Facebook Ad Campaign

impactbnd.com

It seems like you can’t be on any social platform without running into an ad. And while each platform is unique in their own way, Facebook is still king when it comes to advertisements. But not all brands utilize the platform effectively. So, we’ve rounded up 7 tips on creating an effective Facebook ad campaign.

Audience Insights

Using the audience insight tool will help you find new potential customers. This tool will allow you to target people based on the interests of people who are already fans of your page as well as their personal characteristics.

Use A Campaign Landing Page With Your Ad

Aligning a Facebook post and landing page will help you get a higher Ad Relevance score – meaning you’ll end up paying less per click. Furthermore, it’ll increase your conversion rate. When someone clicks on an ad, they are expecting to get what that post said. If that happens, it’ll increase your credibility and gain their trust.

Trust is important if you are using Facebook ads to increase product or service sales. Customers are more inclined to purchase something if the brand appears trustworthy. And, alignment between post and page will decreases cart abandonment.

Test One Ad At A Time

Rather than creating different ads and A/B testing them, create variations of an ad that performs the best and change one aspect at a time.

Take your best ad, for example, and make copies. Change the headline of each version and see which one does best. Then, make copies of that ad (with the best headline) and change another element like an image or description.

You can also test different combinations with various split tests. Take the ad with the winning headline and add various descriptions to see which one performs best. Then, put the ad with the best description and test different headlines.

Utilize Ad Placement

Don’t just choose one format for Facebook ad placement – split test them. For example, don’t just choose right-column news feed ads or all news feed ones – switch them up. See which ad performs best in each location through reporting.

Three campaigns or ad sets are ideal – one for right-column news feeds ads, one for news feed desktop ads, and one for mobile news feed ads.

Use Conversion Audiences to Refine Targeting

If you have a remarketing pixel installed, you can exclude those who already visited or converted to avoid irrelevant impressions and clicks. This will help with bounce rates and abandoned carts.

Target New People Using Like Campaigns

With Power Editor or in your live Facebook account, you can set up a campaign and exclude people certain audiences, such as those who already like your page. This will help keep irrelevant impressions down by showing ads only to those who haven’t liked your page already.

Use Geographic Targeting

To help save money on bidding, create ad sets based on geographic target areas. Each ad set should ideally target one geographic area as cost per clicks can vary. Using separate geographic targets will allow you to adjust your bids accordingly – bidding higher when necessary and excluding or bidding lower on those that don’t make sense.

This is especially helpful when it comes to seasonal products or if you plan on targeting just one country or area.

Use these seven tips and tricks to make the most out of your Facebook ads and watch the conversions roll in!

If you’re looking to create a seriously effective Facebook ad campaign, let Retaliate 1^st help. We specialize in social media strategy, development, acquisition, and more. To learn more about our social media services, click here.

June 2, 2017/by chris

Marketing, Social Media

5 Influencer Marketing Myths

madefreshly.com

It’s no secret that influencer marketing is no longer a luxury, it’s a necessity. Consumers are becoming more and more attached to influencers – even changing their entire purchasing behavior based on what they say.

But just how much power do influencers have on audiences? According to a study in Adweek, 49 percent of consumers said they rely on an influencers recommendation before making a purchase.

Furthermore, businesses tend to generate $6.50 for every $1 they spend on influencer marketing. Influencers have a way of making sense of all the social media content – and consumers follow and trust them.

And while there is a lot of information on influencer marketing out there, not all of it is true. Here are five myths you should stop believing when it comes to influencer marketing.

It’s Expensive

Thanks to human psychology, we want instant results. But with typical marketing, that doesn’t typically happen. Numerous marketers invest in paid media since it’s easy to define and measure results – but you don’t always get the results you want.

Some marketers are weary of investing in influencer marketing since they think the risk is greater than the reward – but that couldn’t be farther from the truth.

Of course big-name celebrities will require a lot of money, so the better thing to do is to work with niche, organic influencers. They’ll put the legwork in for your brand and you’ll keep your costs down.

You Have To Pay Influencers

Many marketers assume that influencers cost money – a lot of money – but that isn’t always the case. In fact, some influencers don’t even require monetary compensation for working with your brand.

Compensation is a widely debated topic among influencer marketing but for most influencers, money isn’t the most important aspect. You can offer them all the money in the world but if it doesn’t resonate with their audience, they won’t accept it. So, targeting those that align with your brand will be the most beneficial.

Influencers don’t always require money as compensation, either. If you have products, for example, you may offer product or inside scoop as compensation.

The More Followers The Better

Just because an influencer has hundreds of thousands of followers, that doesn’t mean those followers are right for your brand.

Joe Chernov, vice president of marketing at InsightSquared said, “Stop ‘big name hunting.’ They’re all ego-trapped out. Focus instead on the next-generation leaders and you’ll have them all to yourself.”

Celebrities, for example, typically have hundreds of thousands to millions of followers. But, not all those followers are engaged nor are they right for your brand.

Instead of looking at numbers look at the influencer and the followers. How engaged is the audience? Do they have a voice in your industry? The more engaged the audience is, the more likely they’ll purchase something the influencer is marketing.

Measuring ROI Is Impossible

Although measuring ROI in general is a challenge many marketers face, it doesn’t have to be difficult when it comes to influencer marketing. The first step is to define your goals. Are you looking to increase brand awareness? Track engagement and social shares? Track click-through rates and conversions? Or get your audience to do something?

When you ask an influencer to share content, provide them with specific tracking links in order to see how many clicks they get. Don’t try to track everything – you’ll overwhelm yourself. Instead, focus on several key metrics and go from there.

You Don’t Need FTC Compliance

When it comes to the Federal Trade Commission, if you don’t follow their regulations precisely, you may end up with thousands of dollars in fines. The FTC, for example, requires influencers to disclose paid sponsorships on the social sites.

Although 88 percent of marketers say they follow the rules, 12 percent still don’t comply. If you’re part of the 12 percent, make sure to get compliant. It doesn’t matter if you are a big-name brand or a small one, if you pay an influencer to promote your product or service, they must disclose the sponsorship on their social site.

If you haven’t explored influencer marketing yet because you didn’t know where to start or you had questions, use this guide to help you. And if you’re looking to really rev up your social media strategy, let Retaliate 1^st help you. Learn more about our marketing services here.

June 2, 2017/by chris

Digital, Marketing, Uncategorized, Website

5 Reasons Your Business Needs a CRM System

Retaining existing customers is almost always more profitable for a business than acquiring a new one. This is because the efforts and costs involved in gaining new clients is exponentially greater than retaining the existing one. Enter the need for a CRM.

If you want to retain more of your current customers, you should invest in a Customer Relationship Management system (CRM).

A CRM system is a valuable asset for your business because it keeps control of all your customers and contacts; and is an effective way to build and maintain good business relationships with all your existing and potential customers.

Why Invest in a CRM?

A CRM helps you track your customers’ needs, questions, complaints, issues and interactions in a simple way. This helps your customer service team deal with problems (and potential cross-sales, upsells, and referrals) fast, and without complicated spreadsheets or multiple mailing lists. Responding to customer queries quickly helps your customers bond with you, which increases your customer retention rate.

2. A good CRM system will also analyze your customers’ behaviors and help the sales team to find out customers’ needs. These needs can then be converted into business leads and sales opportunities because these provide excellent data and market research. And, satisfying your customers’ wants is going to lead to in increase in referrals. Similarly, historic data of purchases can be used to predict customers’ behaviors or purchasing patterns.

3. A CRM allows you to collaborate with your team, and your customers using a single tool. The days of maintaining customer lists in notebooks, excel sheets, and word documents, then mass emailing your client list are over. You can manage and reach everyone with one tool, from one place, and any of your employees can join the effort even if they’re out of the office.

4. Because the workflow is automated through a CRM system, it helps in reducing the operational cost, which increases your company’s profits. And, through analysis of current customer behavior data, you can make forecasts for future profitability.

5. It retains your most valuable data in one safe, secure location. You can choose which employees have access to this data. This prevents lead theft and client poaching by employees that leave your company. Simply alter the password, and their access is cut off.

March 12, 2017/by chris

Analytics, Content, Digital, Marketing, Website

5 Reasons for a High Bounce Rate

Your business devotes a good chunk of your advertising budget to pay per click ads. You put in a ton of effort on your site’s SEO.

Don’t waste time and money by losing visitors after they hit your site. If your bounce rate is high, you could be throwing money away.

Bounce rate refers to the percentage of single visits where your potential customer leaves your webpage without navigating further. Search engines like Google calculate and report the bounce rate of your website under Audience overview tab of Google analytics section. You can check on your site’s stats there.

According to a study published by Rocketfuel, bounce rate for most of the websites ranges between 26% to 70%.

If you fall in this range, it’s time to lower your bounce rate.

What makes people leave your site quickly?

Slow Page Loading

Google wants to give a positive experience to your visitors. A slow loading page is not a positive experience. It’s frustrating and makes users reach for the BACK button quickly.

Fixing the loading speed is a continuous journey for webmasters and SEO specialists. As your site grows, it can slow down. More content = more “loading” when someone visits your page. However, you can stay on top of this by continually working to lower page load speed as your site grows.

You can review your webpage speed through different tools like Pingdom, Google PageSpeed Insights & GTMetrix. These tools also provide insights specific to your page e.g. reducing third-party scripts, compressing the image size/quality, reducing browser caching etc.

Misleading Meta Description or Title Keywords

Always make sure that your website’s content is relevant (preferably it will match perfectly) to the title tag and meta description. If not, your customers will become frustrated and leave.

If you had a brick-and-mortar store and the sign outside said “Fresh Baked Bread,” but your customers walk in and see you selling T-shirts, they’ll bounce. Treat your meta descriptions and titles the same way you would a side-walk sign.

A Few Bad Pages

If your site’s content, in general, has a low bounce rate, but your website is still seeing a lot of people bounce quickly, then you may have some pages which are contributing disproportionately. Check which pages aren’t pulling their weight. Either add content to them, or give them the ax.

Blank Pages

Check for any blank pages or pages with technical errors like 404 on your websites because such errors can drop your page from search engine results. You can also search for these problems from Google’s perspective by going to Crawl > Crawl Errors in Google Webmaster Tools.

Obnoxious UX and Ads

Don’t bombard your customers with Pop-ups for surveys, opt-in forms, and banner ads.

You can have an exit pop-up, and web forms in-page. But, if you are hitting your customers with “Sign Up NOW” pop-ups the second they land on the page, you can be sure that many of them are bouncing away in anger.

March 12, 2017/by chris

Marketing, Social Media, Uncategorized, Website

4 Words That Will Power-Up Your Website & Generate More Sales

Sales is the life-blood of any B2B business. Feeding the pipeline and closing become the challenges that all sales driven companies will focus on. I believe you should keep it simple and master the art of inbound marketing to get your audience development going. Here we discuss 4 key elements that can help you amplify your website and generate more sales.

Free

There still is no more powerful word in copy writing or web copy than Free.

Even if you are selling a high priced service or product, Free still reels them in.

Ever notice that high end car brands offer you the opportunity to Come in for a Free Test Drive?

All test drives are free, of course. But, they position it in a way where they’re giving you something. It’s subtle, but it works.

Same goes for:

Free Estimate
Free Inspection
Free Information
Free Whitepaper or Tip Sheet
Free eBook
Free Samples

You

If Free is the most powerful, You is a close second.

Good web copy, no matter what kind of business you run, should focus on the customer and how they’ll benefit from your product or service.

Even if you are using the Velvet Rope approach, you still need to focus on why the customer will benefit, or want to gain access to what’s behind the rope.

Scan your marketing materials: your website, your flyers, your direct mailers, your business cards, etc.

Highlight every time you use I or We.

Can these be changed to You?

If so, change them. Your customer will never tire of hearing about themselves or how they’re going to win by choosing your company.

Questions

Use questions for headlines and sub-headlines on your site and in your marketing.

Inject a benefit into the question whenever possible, then reinforce the benefit in the subhead.

For example:

Header: Where Can You Go to Find a Great Chiropractor?

Subhead: You Can Stop Suffering Sleepless Nights with a Bad Back!

Sub-Sub Header or Opening Line: Smith Chiropractic Can Cure Your Pain – Come in Now for a Free Back Inspection

There you’ve used a question to flag your customer’s attention. You injected You and Free into the copy, and you’ve laid out benefits in the answers.

Savings

This one can be tricky if you’re going after a high-end audience. But, if you want to help shoppers looking for a reasonable price, the words Saving, Savings, and Discount are powerful attention grabbers.

You can reverse this if you are offering a high-ticket service or product by painting your competitors into the “savings” category, implying that your service is superior while theirs is best left to price shoppers.

March 12, 2017/by chris

Content, Creative, Digital, Marketing

3 Ways to Convert New Leads Online

Google and Facebook pay per click have offered small businesses a method for competing with much larger competitors by allowing for sane advertising budgets with ads that are immediately trackable.

You can figure out your ROI from PPC ads pretty easily.

But, sometimes those figures can be depressing.

If your website or landing pages are not converting for you, stop wasting time trying to perfect your ads (you’re already getting traffic). Instead, use these three tricks to convert more of your visitors into leads:

Hail Mary Lead Generation

If you’re paying for traffic, you want to convert as many customers as possible. You can help your efforts by putting in some last-ditch, about-to-bounce-away lead conversion tactics.

Do this by:

Offering a Benefit-filled Exit Pop Up – these are annoying, but you can set them to only display one time to no annoy repeat visitors. And, if someone clicked an ad to find you and they’re about to bounce away from your site, you don’t have much to lose. Some companies convert as much as 23% more traffic by using exit pop ups.

Use a P.S. in any web or off-line marketing materials. Some people skip right to the P.S., so make it count. This goes for email and social media marketing as well.

When writing a P.S., or using an exit pop up, lead with benefits and let the customer know why they’ll be losing something if they don’t buy or submit their info.

Back up their fear of loss by giving them something to gain

Utilize Online Chat – These can be effective if you are selling a product or service that will undoubtedly lead to more questions than you can anticipate or answer in your FAQ. Use live agents because customers are frustrated by dealing with computer-based chat “agents.”

Encourage Your Potential Customer to Take a Very Low-Risk

This is key if you’re selling personal services, high-end products, or anything that costs more than a few dollars. Let your customer get something for free (eBook, white paper, tip sheet, samples) in exchange for something low-risk (their first name and email address).

Further Lessen Their Risks by Being Honest

You love your product. You could talk about it all day. You have no idea why everyone in the world wouldn’t want one!

But, let’s be honest, we’re all customers. We know when we’re on fire for a product vs when we’re on the fence, or still in the research phase.

If you’re still in the info-gathering stages, what’s the last thing you want after you’ve put your info into a website’s contact form?

Pushy, shark-type sales people calling your house
Getting spammed with multiple emails

Overcome this fear by being honest in the P.S., or under your call-to-action:

We promise no salesmen will call your house
We respect your confidentiality and never sell your information
You will receive only one email with the information you asked for

March 8, 2017/by chris

Marketing

4 Ways to Increase Sales to Dominant Personality Buyers

When selling your products or services online, it’s important to make sure you’re selling to all personality types in order to continue to perform and increase sales.

Selling to different personality types helps you reach more of your potential audience. For many years, the DISC theory of personality type has helped salespeople and businesses reach a much larger market by ensuring that they are not marketing to only a small percentage of the population.

According to DISC, buyers can be divided into four personality types:

Dominance – Drive, determined, want to win (benefit), dislike small talk or excessive details, want to be in control

Inducement – These people love fun. They’re the life of the party. If you can sell them that your product or service will make their lives more fun, you’re set

Submission – These people like things to go smoothly. They dislike confrontation. They get nervous having to call and complain. Ensure them that everything will be fine, and they can reach your company for help, will put them at ease and help you make the sale.

Compliance – These people love details, order, and structure. They want to know the exact details of how and why your product works. Give them facts, charts, graphs, and bullet points detailing why your product is right for them, and you’ll have yourself a new customer

Most sales copy and marketing appeals to S, C, and I-types, while largely ignoring the Dominants. However, this is a huge mistake and leaves out a large chunk of your potential audience. Here’s how to market to dominant personality types:

Get to the Point (and the Win)

Have you ever clicked on an ad in the hopes of having your problem or desire solved?

Did the page lead off with a headline that hooked you in, then forced you to angrily scroll through dozens of pages of sales copy, testimonials, graphs, and infographics?

Did you leave that page and go to another that got to the point?

Well, some of your customers may be experiencing the same frustration. Dominant personality types want you to get to the point – how is your product or service going to help them win.

What’s in it for them.

How much is it, and what are the benefits?

Structure your sales and landing pages so that you let your more impatient buyers know what you’re selling, what it’ll cost them (if you don’t want to state the price, you can hint at the value), and how it will benefit them.

Get to the bottom line, then work backwards.

Lead with Benefits, Then Agitate

Problem, Agitate, Solution is proven to work. But, what if your buyer wants to know the solution to the problem right now.

Simple.

State the problem. Let them know how you’ll fix it and how they’ll benefit from it. Then, add copy to agitate the problem further after you’ve given your dominant buyer a chance to take action.

Write Long Copy, But Give Multiple Chances to Take Action

Dominant personality buyers aren’t necessarily turned off to long form copy.

If your company’s site utilizes long form blogs, web pages, landing or sales pages, keep in mind that if you hold the solution, benefit, or price until the end of several thousand words, you’ll lose at least ¼ of your potential buyers.

Since you still have to satisfy the detail driven, emotional buyers, and those who need reassurance before buying, you can’t simply write a few lines of benefits and hope to sell to everyone.

But, you can service all groups by putting benefits up front, then offering dominant types several opportunities to take action by:

Opting in
Contacting you via email or phone
Buying
Requesting samples
Clicking to a shorter, more-to-the-point pages

Give Options

Dominant personalities like to be in control. By offering a few solutions (and listing the benefits):

Options for what to buy
Options for how to contact you

You allow your customer to make the choice. This alone can sway them toward buying or becoming a lead because most sales sites are telling you what you need to buy, and dominants are turned off to this behavior.

March 8, 2017/by chris

Culture, Digital, Marketing

Insurance Policies for Independent Contractors

First of all, getting sick, hurt, or being sued is something that no one wants to happen. However, in business and life, this stuff does happen. That’s why insurance is a necessity.

Paying your medical bills out of pocket is always a painful job. For employees, this is almost always solved by using company insurance. As an independent contractor, you are the company. This is where finding a solid policy comes into the picture. A good policy can save your business and your health.

There are three policies for the self-employed and independent contractors that are cost-effective and budget friendly:

1. Health Insurance Exchange Plans: This plan was designed to meet with the requirements of the Affordable Care Act. Under this act, individuals, families, small business owners and freelancers can purchase a customized and affordable health package.

The most important part of this plan is the provision of subsidy in cases where the independent contractors’ total taxable income is between 122% to 400% of the federal poverty level. This subsidy will reduce your premium amount up to 10% of your gross income.

And, you are free to cancel or amend this plan at any time without any additional costs or penalty.

2. National Association of Health Underwriters (NAHU): This association employs more than 100,000 agents in the USA. These agents guide you to select the best plan according to your needs and budget. NAHU provides services to everyone from Fortune-500 companies to small business owners and the self-employed. With NAHU, you can enjoy different benefits and savings, personal development & training, user-friendly apps and even wellness programs.

3. eHealth Insurance: eHealth insurance is one of the best health insurance solutions available for independent contractors. On the eHealth Insurance web portal, you can compare prices and benefits of the many different health plans available. There are more than 13,000 health insurance plans available on the site. In addition, more than 200 licensed registered agents are also available. Most noteworthy, this is helpful because researching thousands of plans, all with their details, can be time consuming.

Furthermore, health insurance plans do not cover diseases like cancer, diabetes and in addition, heart attacks. This makes eHealth Insurance a viable option mostly for routine medical checkups.

March 8, 2017/by chris

How To Utilize Micro-Moments & Increase Your Content Campaign

Understand The Customer

Make Sure You’re Relevant

Anticipate The Micro-Moments

Create An Experience

5 Reasons Your Business Needs a CRM System

5 Reasons for a High Bounce Rate

3 Ways to Convert New Leads Online

4 Ways to Increase Sales to Dominant Personality Buyers

Insurance Policies for Independent Contractors

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