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The Top Instagram Marketing Hacks

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We all know Instagram is imperative to growing – and maintaining – a business. But some business owners aren’t as savvy when it comes to Instagram marketing. So, we’ve rounded up some of the best marketing hacks to help you grow your business using Instagram! Hashtags are KEY Chances are, you’ve seen hashtags on an Instagram post. But how many are you supposed to use? Which ones are the most effective? Hashtags are used in addition to your caption in order for those not already following you to find your page. Users search for relevant, industry-related hashtags and you want to make sure your posts show up. When choosing and using hashtags, use a mix of both popular hashtags and less popular hashtag, yet extremely relevant hashtags. With this mix, you’ll attract those searching for popular hashtags while also attracting those who are interested in your specific industry. Try to use at least one hashtag per post. You can even put them in a separate comment if you don’t want to clutter your caption. Join the Instagram Community Like any other social network, Instagram is most effective when you use it as a way to form relationships with other users. It’s not just a platform to post snapshots of your own life, it’s a way to form a community with others. To build lasting relationships, use the appropriate hashtags as well as like and comment on other users photos. It’ll show that you are supportive of other people and put you in front of people who may not have otherwise found your page. Keep Images & Profile on Brand A super important Instagram marketing hack is to keep your images on brand. That means ensuring your images are cohesive and closely related to your brand. For example, if your brand…

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How To Utilize Micro-Moments & Increase Your Content Campaign

By | Content, Digital, Marketing, Mobile | No Comments

Where’s your phone? If you’re like most people, it’s probably already in your hand or sitting right next to you. Now more than ever, people rely on their smartphone for just about everything – from checking social sites to asking Google where the nearest gas station is. And Google has a name for those moments: “micro-moments.” Micro-moments are “split seconds of time where consumers use their devices to act on a need.” And these moments can be huge for your brand. Seventy percent of mobile searches lead to instant action. If you make sure your content is easily found, relevant, and accessible, your brand can capitalize immensely on the micro-moments. Here are four ways to do so. Understand The Customer As with any content campaign, you have to really understand who your customer is – what do they like to do? What do they look like? What are their habits? Getting a good sense of who your customer is will help you attract the right ones. What types of questions are they asking before purchasing a service or product? By creating content with the answers to those questions, consumers are more likely to turn to you during those micro-moments. Make Sure You’re Relevant Although following best search-engine optimization practices will help your brand stay relevant, content is still king when it comes to relevancy. Your brand not only needs to answer the right questions through your content, it also needs to be easily readable and digestible. Consumers shouldn’t have to go searching for answers. Making sure your content is educational and not overly promotional will also help. If you can’t provide the answers our customers are looking for, they’ll have no problem turning to another brand. Fifty-one percent of smartphone users actually purchased from a different brand or company they…

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3 Tips To Increase Your Email Open Rates

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Email is still the number one channel for driving sales for e-commerce business. For many years marketers have touted the decline of the channel, but it is still here. It is still getting strong. With new tools such as AppBoy, Marketo and HubSpot, the abilities for customizing and refining campaigns is endless. However, the original principals of email marketing still hold true. Retaliate1st list their guide to increasing your open rates. How To Increase Your Email Open Rates Don’t Send Unnecessary Mail As business owners and growth hackers, we subscribe to a ton of mailing lists. We consume info at an amazing rate. Some of the lists are better than others, and though we love to learn, we all know that there are those businesses that send garbage email blasts. It annoys us, but we stay subscribed. Then they do it again. We unsubscribe. They lost a warm lead. Don’t be like them. Keep your mail marketing messages to the most important. Do not simply send out blasts because you think you should. New product, really exciting news, a big re-cap of the latest info, discounts, sales, or free stuff? Send it. Short emails pushing half-hearted promotions because you either feel you haven’t emailed enough, or you want to generate a few extra sales? Don’t send it. Personalize Your mail Yes, we all know that it’s auto-generated, and most customers realize that at this point. However, seeing our names in the subject is a powerful attention grabber. Dear Customer, or Hey Business Pro are horrible ways to start an email. Hi Jennifer or Good Morning Darryl are going to get your email opened, and will get your first few lines read. You can further increase your open rate by adding “Re:” before the personalization, even if it’s the first email in the chain. This…

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How To Use Instagram For Lead Generation

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Instagram is still considered by many in the pay-per-click marketing word, to be the new kid on the block. With newness comes a bit of fear, so many small and medium businesses have been hesitant to stray from using only Google and Facebook PPC. But, it can be a huge lead booster if utilized properly. Here’s why? Using Instagram To Create Leads For Your Business Visual Marketing is a Dominant Force Content marketing rules, and will continue to be the most useful form of marketing for years to come. As the internet becomes more available in non-PC forms, phones, tablets, watches, etc., the need to turn to non-text content will be essential. You can do this with visual content, and Instagram is the perfect place to put your best visuals to work. Simply, visual attractiveness in an ad or in any piece of content that has the goal of increasing conversions, leads to more opt-ins, engagement, leads, and sales. It will also get you more shares, and that increases each campaign’s reach exponentially at no cost to you. Using high-quality, bright pictures, you draw the attention of your followers, and can help lead them on the path to purchase. Instagram Videos Now with videos in the Instagram feed, you can really skyrocket your leads and sales through the social media site. Video content on Instagram gets more views, shares, and likes. It stops scrollers in their path. Once you become known for putting out good video, you’ll be well on your wall to dominating your market online. Young, Money-Spending Graphics In Television, for years the most coveted demographic was 18 – 54 year old males. Now, it’s men and women 18 – 34 (with 18 – 54 being not far behind). Instagram is custom made, literally, for those in that demographic….

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How To Optimize Your Thank You Pages to Increase Sales

By | Content, Creative, Digital, Marketing, Mobile, Website | No Comments

Every page of your business website counts. Don’t waste one of the most important pages, the ‘Thank You’ page. Many businesses do this by leading buyers to a simple, near-blank page with little more than “Thank you for your order, check your email for the receipt.” If developed properly, the Thank You page can help you increase sales. It can also help gain social media followers, and build brand awareness. Wouldn’t you do anything to increase sales, so check out the Retaliate1st guide to increase sales. 5 Ways to Optimize Your Thank You Pages to Increase Sales Link to Your Strongest Content Adding links to blogs and articles related to their purchase is a great way to keep your customers on your site while they’re in a buying state of mind. If your content is informative, but pulls them toward a sale, you will increase your sales just by driving “hot” traffic to these pages. Plus, the extra views on these pages will help with Google’s rankings, so you win even if your customer doesn’t make a second purchase. Show Off Your Testimonials Listing your best reviews and testimonials on your thank you page helps in two ways: It helps reassure your customer that they’ve made a safe purchase, so it decreases buyer’s remorse It shows your customer that you’re a great company, and gets them excited to do business with you again If you link to strong content (as in number 1) under your testimonials, you should see a spike in both page views and sales. New Product Debut Debut a New Product Have something new that’s not on your site yet, or hasn’t been promoted heavily? Are you thinking of coming out with a new product or service? Show it to your customers while they’re still in a buyer’s mindset. If…

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3 Tips to Improve Your Instagram Photos

By | Content, Creative, Digital, Marketing, Mobile, Social Media | No Comments

When it comes to marketing on Instagram, you can subscribe to a lot of theories on what works, but the one common thread among all marketers, and the research, is that your Instagram campaigns live and die with the quality of your Instagram photos. Better Instagram photos = more views, more likes, more engagement and more sales. With that in mind, let’s take a look at 3 ways to improve your marketing on Instagram, through better Instagram photos: How To Improve Your Instagram Photos Use Your Phone’s Native Camera App Using your phone’s camera is a better option than using Instagram’s camera. This is especially true if you have a newer version of the iPhone or Samsung Galaxy, both of which come with powerful cameras. Why is your phone’s camera better than Instagram’s? You can take photos without filters You can edit photos much more easily, and much more quickly, in your phone’s native camera app and editing software You can set your phone’s cam to take pics that are 640 x 640, making them perfect for Instagram without having to crop Most phones have more powerful zoom, clearer pictures, and better lighting The free, or near-free, photo editing apps on smart phones are actually pretty powerful, and can help you enhance lighting, focus, remove red-eye, and make your IG pictures clear and eye-catching Interesting Instagram Photos Excel Take Pictures of Interesting Things This should be obvious, but we’ve all unfollowed a brand (or person) that insists on posting boring photos. No matter what your product or service, there are opportunities to post photos of really dynamic content that will engage your followers. Before and after pics work well for weight loss products, home improvements, design, graphics, and clothing stores. Photos of your product being modeled are always a safe…

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Increase Sales and Leads Using Instagram

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Instagram has become the go to platform for millennial and Generation’s Z and Alpha. As the younger generations become the dominant spenders and marketing shifts towards them, platforms such as Instagram will increase their advertising revenue. This makes it a must for growth hackers to master. Retaliate1st have built multiple Instagram accounts into the millions of users and here we list our 5 ways to increase leads and sales using Instagram. 5 Ways to Increase Leads and Sales Using Instagram Picture Quality is Number 1 No matter what your business or service is, remember that picture quality is to Instagram marketing what headline strength is to print advertising. You are competing with some high-quality photos on Instagram. Your business needs to stand out. Bright pictures out-pull darker hued shots. Pictures with blue and light blue as the dominant color pulled 37% more likes than those set in other tones. Tell Your Story First, Market Second Instagram marketing is still relatively new. Users and advertisers alike are blazing new territory. But, one rule that’s accepted by everyone is: no one likes in-your-face marketing in their feed. It’s been said that Google ads are like a carnival barker, Facebook ads are like having a conversation on your front porch and anyone who walks by and is interested by the conversation is welcome to wander up and join in. Well, Instagram is more like telling a few friends about these gorgeous new shoes you bought, whipping out your phone, and showing them pics. They love them, and want to know where you got them. Mastering the Instagram Feed You can do this in your feed and with your ads. Simply tell your story through your visual content (pictures and video) and your captions. Most products will sell themselves if the pictures are of…

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5 Best Tools for Tracking Your Website’s Performance

By | Analytics, Digital, Marketing, Mobile, Website | No Comments

In 2016, we have to track everything and that includes your website’s performance. The performance of your website is critical to measuring your business success. We have to be able to see how it is converting your customers. Is your website driving them to your store, or convincing them to be buying online. Heatmaps Heatmaps like those on CrazyEgg or Tableau, help you understand the way your customers are seeing your website. You’ll get readouts on where their cursor lands, where they’re clicking (or trying to click), how long they’re viewing various parts of your website, and where they head for the door. This is key because we all develop our business site’s with our knowledge of the products or service. Sure, we may try to introduce the connect to the new client, but having a true “beginner’s mind” is difficult. Heat maps help us see what our customers see, where they go, and what they want, then adjust our business site to fit those needs. You’ll learn where to place your best content, which images are drawing attention, and which elements need to get the boot. Analytics To Track Performance You can also measure which elements on your site is distracting your visitors, pulling them from your main message. This is impossible to know without testing, so heatmaps provide real-time tracking that can increase your leads and sales. Google Analytics Nothing new here, but Google’s tracking is still number one. While it’s not 100% accurate, no tracking system is. But, you’re getting data from the biggest search engine on Earth, so the numbers are reliable. Understating how to get the most out of Google Analytics is a science unto itself. If you have the budget for it, hire someone who can break down the numbers program in your goals…

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Building Stronger SERP Rankings with Interlinking

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SERP rankings are key for driving in organic traffic for any business. To improve the SERP ranking you can use many in-bound SEO efforts and can do many on-site elements to get the traffic boost you desire. Retaliate1st are SEO experts and here we list a few of our quick wins to get your position on the SERP rankings closer to the top of Google and Bing. 4 Ways To Build Stronger SERP Rankings with Interlinking Link to Your Homepage This seems obvious, but many sites get this wrong. It’s common among small business websites, especially as one travels farther from the home page. Many unscropul0us designers and SEO frims simply do not take the time to build links into the deep content (and yes, your site, no matter how small your business is, should have a deep roster of content and pages). A “Home” button on your main menus is a start. Putting a link to your homepage in your site’s logo is a great way to make sure that all pages, no matter how deep, lead back home. Studies show that even non tech savvy site users understand that clicking on a company’s logo will take them to the home page. It’s a solid beacon of light when your visitors get lost. Link Back to Categories Page This is easiest to do if you have a WordPress site, but many other platforms do the same. Any blog or page should be filed into a category. Then, when you post the content, it is automatically linked to its category. It’s just another layer of connecting things and making sure that Google can crawl your site easily. Link to Similar Content On WordPress, there are plugins that will automatically link you to 1 – 5 similar articles on your site. These…

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How to Use Facebook Ads to Target Your Audience

By | Creative, Digital, Marketing, Mobile, Social Media | No Comments

If you’ve tried Facebook ads before, but got very little results, you’re not alone. The early versions of Facebooks pay per click platform was stiff, counter-intuitive, and downright maddening. But, the improvements that’ve made has turned the once-frustrating marketing platform into a gold mine for business owners. Learn to Use Both Ads and Boosted Posts If you are a small to medium sized business owner, don’t overlook the power of boosted posts. While pay per click ads are still more popular, the changes to the “boost” platform has made it a powerful way to reach potential customers. Boosted posts allow you to promote content on your site, other social media accounts, or on your Facebook page Boosted posts reach a large, very specific audience, instantly Boosting posts is a great way to promote sales and events quickly, without wasting money Define Your Audience Google’s PPC platform is enormous, much larger than Facebook’s. However, Facebook blows away Google when it comes to the ability to create hyper-targeted ads. If Google is throwing a huge net into the sea, pulling in any fish that swim by, Facebook ads are like putting your lines in specific sections of the water, with a specific bait, catching just the right fish to satisfy your hunger. With Facebook you can target: Gender, age, education, income level, location, family status, language, ethnicity, home ownership status, and much more Interests, hobbies, recreational activities, where your customers shop, which brand of credit cards they hold, as well as where they shop, which gyms they go to, and their political leanings Connections: those that have already liked your page and their friends, those who like pages or businesses similar to yours, those who attend events related to your business, and more Facebook Lookalike Audiences Facebook also allows you to develop,…

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