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Why Your Business Needs A YouTube Channel

By | Content, Digital, Marketing, Social Media | No Comments

Have you ever caught yourself on a YouTube binge? They’re similar to Netflix binges, but instead of watching the same series for hours, you hop on YouTube to look up one thing and end up somewhere completely different. While personal binges can be a sign of procrastination, those binges can be an instrumental marketing tool for your business. If your business isn’t on YouTube or if you simply aren’t utilizing the platform, it’s time to start. Here’s why your business needs a YouTube channel. It Establishes Authority Did you know that YouTube is the second largest search engine? If you’re not using this social channel, you’re missing out on gaining viewers and followers. When used efficiently, video marketing helps build trust and establish authority. Consumers are bored with static or physical ads – they want more. Uploading video content – like tips and tricks or strategies specific to your industry or brand – builds authority and trust with your audience. How-tos and quick tips are the perfect way to help your brand be seen as an expert on the topic. It’s More Engaging If the popularity of Netflix binges is any indication, people love watching videos now more than ever. Videos are a way to provide a more personal feel than traditional print marketing. Like other social channels, YouTube lets users comment on videos, allowing them to communicate directly with the brand or company. Businesses are then able to reply to comments, ask questions, and generally engage with their consumers. YouTube essentially humanizes a business and makes them more approachable and helpful. It Builds Trust and Credibility Trust is absolutely everything when it comes to gaining – and keeping – customers. Customers that don’t trust you won’t buy from you. Uploading quality content to YouTube helps build a relationship with…

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Your Ultimate Guide To Marketing on Snapchat

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Snapchat is currently all the rage and there is no sign of it slowing down. While many people use it for personal purposes, there is a huge opportunity for businesses who use this platform to connect with their audience. Since it can be intimidating and confusing to some marketers, we’re here to help! Why You Should Market On Snapchat Snapchat is very valuable to businesses – for those who use it right. Let’s look at some of the statistics. There are an estimated 200 million monthly users on the platform who send at least 700 million photos or videos every day. There are nearly 100 daily users and Snapchat reaches over 10% of the United States digital population. It has more users than Twitter and to top it all off – over 75% of its users are online shoppers. Furthermore, Snapchat has less competition than other social platforms. While every brand has a presence on Instagram, Twitter, and Facebook, Snapchat still has relatively low competition. It’s different than other platforms – it allows you to reach your audience in a new, more authentic way with a new type of content. And, it allows you to connect to new audiences – especially if your product caters to the younger demographic – especially millennials. How To Market On Snapchat Snapchat has a lot of fun features – photos, videos, and stories – along with editing options like drawing tools, emojis, and texts. While Twitter, Instagram, and Facebook allow users to like and comment on posts – Snapchat allows you connect with your audience on a more personal level. You can show them behind the scenes videos, snaps of new products, and bring a more “real-life” aspect to your brand. Some tips for effectively marketing on Snapchat is offering coupon codes to your…

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How to Brand Yourself Like a Pro

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Have you ever heard that a personal brand is just as important as a company brand? Well, it’s true. Having a personal brand is just as – if not more – important than having a company one. They help you attract customers by simply being yourself – but it doesn’t happen overnight. It takes hard work, time, and few tips and tricks – but when done correctly, it can benefit your company immensely. Build A Blog And Find Your Voice These days, it’s nearly impossible to have a personal brand without a blog. Creating a blog allows customers to see the person behind the business and gives a glimpse into your own life – making your company more trustworthy. It’s not always easy to blog consistently, but if you commit to blogging even just once a week, it’ll help you fine-tune your voice, and help grow your business. Create Valuable Content Taking it a step further from blogging, creating other valuable content will help attract customers and grow your business. An infographic – a visual aid that is easily digestible and delivers a message or a podcast – is a highly popular form of content that allows audiences to listen to you on the go. Or, you can create a vlog – also known as a short video. Vlogs allow you to become the (literal) face of the brand and is a fun way to get in front of your audience. An eBook is also a great way to entice new customers. You can offer them a free eBook as a thank you for signing up for your e-mail list, for example. Utilize SEO Similar to optimizing content for your company, optimizing content for your personal brand is just as important. If your company specializes in digital marketing consulting in…

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Pinterest: The Ultimate Marketing Guide

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It’s impossible to deny that Pinterest is an effective marketing tool. While Instagram, Facebook, and Twitter are often the favorites, Pinterest should not be discounted. In fact, Pinterest pins are nearly 100 times more spreadable than tweets and the half-life of a pin is nearly 2,000 times longer than a Facebook post. So, if you haven’t jumped on the Pinterest bandwagon yet, now is the time – and we’re here to help. The primary focus of Pinterest is not to post images or ideas to followers but rather save ideas or content for later – making it a very effective marketing tool. Create a Business Account Before you start your Pinterest marketing journey, the first thing you should do is switch to a business account. Business accounts have added perks that personal accounts lack. For example, a business account allows you to use promoted pins to help increase brand awareness and boost sales. Once you set up your business page, provide as much information as you can. Choose an image that is on brand – like your logo. And, be sure to include your logo so visitors can easily access your site. Use keywords in your “about me” section, too, to help people searching for those keywords find you. Create Boards Now comes the fun part: creating boards. You can create as many boards as you’d like but try and keep them relevant to your brand. For example, if you’re a fashion brand, you may to create boards like “Fashion Inspiration” or “Jacket Inspiration.” That way, users searching for those topics will come across your board. Track Analytics With Pinterest, you can track analytics just like other social sites. It’s only available with business accounts and it tells you how many views and how much engagement you are getting. There…

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The Top Instagram Marketing Hacks

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We all know Instagram is imperative to growing – and maintaining – a business. But some business owners aren’t as savvy when it comes to Instagram marketing. So, we’ve rounded up some of the best marketing hacks to help you grow your business using Instagram! Hashtags are KEY Chances are, you’ve seen hashtags on an Instagram post. But how many are you supposed to use? Which ones are the most effective? Hashtags are used in addition to your caption in order for those not already following you to find your page. Users search for relevant, industry-related hashtags and you want to make sure your posts show up. When choosing and using hashtags, use a mix of both popular hashtags and less popular hashtag, yet extremely relevant hashtags. With this mix, you’ll attract those searching for popular hashtags while also attracting those who are interested in your specific industry. Try to use at least one hashtag per post. You can even put them in a separate comment if you don’t want to clutter your caption. Join the Instagram Community Like any other social network, Instagram is most effective when you use it as a way to form relationships with other users. It’s not just a platform to post snapshots of your own life, it’s a way to form a community with others. To build lasting relationships, use the appropriate hashtags as well as like and comment on other users photos. It’ll show that you are supportive of other people and put you in front of people who may not have otherwise found your page. Keep Images & Profile on Brand A super important Instagram marketing hack is to keep your images on brand. That means ensuring your images are cohesive and closely related to your brand. For example, if your brand…

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7 Ways To Create An Effective Facebook Ad Campaign

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It seems like you can’t be on any social platform without running into an ad. And while each platform is unique in their own way, Facebook is still king when it comes to advertisements. But not all brands utilize the platform effectively. So, we’ve rounded up 7 tips on creating an effective Facebook ad campaign. Audience Insights Using the audience insight tool will help you find new potential customers. This tool will allow you to target people based on the interests of people who are already fans of your page as well as their personal characteristics. Use A Campaign Landing Page With Your Ad Aligning a Facebook post and landing page will help you get a higher Ad Relevance score – meaning you’ll end up paying less per click. Furthermore, it’ll increase your conversion rate. When someone clicks on an ad, they are expecting to get what that post said. If that happens, it’ll increase your credibility and gain their trust. Trust is important if you are using Facebook ads to increase product or service sales. Customers are more inclined to purchase something if the brand appears trustworthy. And, alignment between post and page will decreases cart abandonment. Test One Ad At A Time Rather than creating different ads and A/B testing them, create variations of an ad that performs the best and change one aspect at a time. Take your best ad, for example, and make copies. Change the headline of each version and see which one does best. Then, make copies of that ad (with the best headline) and change another element like an image or description. You can also test different combinations with various split tests. Take the ad with the winning headline and add various descriptions to see which one performs best. Then, put the ad…

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5 Influencer Marketing Myths

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It’s no secret that influencer marketing is no longer a luxury, it’s a necessity. Consumers are becoming more and more attached to influencers – even changing their entire purchasing behavior based on what they say. But just how much power do influencers have on audiences? According to a study in Adweek, 49 percent of consumers said they rely on an influencers recommendation before making a purchase. Furthermore, businesses tend to generate $6.50 for every $1 they spend on influencer marketing. Influencers have a way of making sense of all the social media content – and consumers follow and trust them. And while there is a lot of information on influencer marketing out there, not all of it is true. Here are five myths you should stop believing when it comes to influencer marketing. It’s Expensive Thanks to human psychology, we want instant results. But with typical marketing, that doesn’t typically happen. Numerous marketers invest in paid media since it’s easy to define and measure results – but you don’t always get the results you want. Some marketers are weary of investing in influencer marketing since they think the risk is greater than the reward – but that couldn’t be farther from the truth. Of course big-name celebrities will require a lot of money, so the better thing to do is to work with niche, organic influencers. They’ll put the legwork in for your brand and you’ll keep your costs down. You Have To Pay Influencers Many marketers assume that influencers cost money – a lot of money – but that isn’t always the case. In fact, some influencers don’t even require monetary compensation for working with your brand. Compensation is a widely debated topic among influencer marketing but for most influencers, money isn’t the most important aspect. You can offer…

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4 Words That Will Power-Up Your Website & Generate More Sales

By | Marketing, Social Media, Uncategorized, Website | No Comments

Sales is the life-blood of any B2B business. Feeding the pipeline and closing become the challenges that all sales driven companies will focus on. I believe you should keep it simple and master the art of inbound marketing to get your audience development going. Here we discuss 4 key elements that can help you amplify your website and generate more sales. Free There still is no more powerful word in copy writing or web copy than Free. Even if you are selling a high priced service or product, Free still reels them in. Ever notice that high end car brands offer you the opportunity to Come in for a Free Test Drive? All test drives are free, of course. But, they position it in a way where they’re giving you something. It’s subtle, but it works. Same goes for: Free Estimate Free Inspection Free Information Free Whitepaper or Tip Sheet Free eBook Free Samples You If Free is the most powerful, You is a close second. Good web copy, no matter what kind of business you run, should focus on the customer and how they’ll benefit from your product or service. Even if you are using the Velvet Rope approach, you still need to focus on why the customer will benefit, or want to gain access to what’s behind the rope. Scan your marketing materials: your website, your flyers, your direct mailers, your business cards, etc. Highlight every time you use I or We. Can these be changed to You? If so, change them. Your customer will never tire of hearing about themselves or how they’re going to win by choosing your company. Questions Use questions for headlines and sub-headlines on your site and in your marketing. Inject a benefit into the question whenever possible, then reinforce the benefit in…

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How To Get Better Targeting on Your Organic Traffic

By | Content, Marketing, SEO, Social Media, Website | No Comments

Everyone wants free traffic. Organic traffic is the best traffic. It is free and it is natural – like the food and its good for you. There is a way to further benefit from organic traffic and that is to optimize the targeting on your organic reach on social media. If the targeting is laser focused then there is a much higher chance of converting that free traffic into a paying customer and making money. Savvy marketers are increasing their organic traffic, but optimizing the targeting on their organic social media reach. Retaliate1st provides our guide to growing your organic traffic. Targeting To Grow Your Organic Traffic Better Targeting on Organic Social Media Reach Much like you can target your ideal audience with paid facebook ads, you are now able to do something similar with organic posts. This could help you reach much more of your audience through non-paid ads. It’s still not going to reach everyone, but it will expose your messages to many more people than are seeing them now. Not everyone who follows your page will want to see every post you make, nor will the be interested in all of your news and events. But, when you target your audience for your posts, you can reach those who have: Liked, shared, or commented on similar posts in the past Took action on similar posts in the past Have interests that match your news/event/post Are in the demographic you’re targeting While it’s important to target the best possible audience, the best part about this is that you can now leave out those who won’t be interested in what you’re saying this particular time. This increases the juice of each post, gaining more engagement with your audience. Paid Engagement Posts These do cost a little money to boost,…

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3 Ways to Use Pinterest to Increase Leads and Sales

By | Content, Digital, Marketing, Social Media | No Comments

Studies show that Pinterest is one of the fastest growing social media sites in the world. Almost 3,500 pins are posted every minute. And, not only does Pinterest have a huge, active audience, it also has consumers with a buyer’s mindset: They’re 10% more likely to buy than users that come from other social media sites Pinterest drives more than 300% revenue per click than Twitter, and nearly 30% more than Facebook So, why aren’t more of use utilizing Pinterest as a lead and sale generation source? Usually it is a misunderstanding of the power of Pinterest. How To Use Pinterest For Lead Generation Profit from User Generated Content Some clothing retailers are putting user generated content to great use by utilizing contests. Before and after’s, or “favorite products” for the holidays. Users take pics, turn them into pins, and share them on their boards along with their email address. One company saw a 23% increase in re-pins, and that led to an increase of 44% in revenue per click Pins as Social Proof Your business can never build too much credibility online. Reviews, testimonials, and awards go a long way to helping your business’ reputation. But, what’s even more powerful is user generated content. Many companies are using pins of their customers using or wearing their favorite products. What a beautiful way to use “live action” testimonials of people just like you…   The company then re-pins, using a “shop now” call to action. This has led to click increases of 25% or more. Encourage your customers to pin pics or videos of themselves using your products or enjoying your services. This is powerful social proof, and allows your product to be displayed in the real world, by real people. Reward Referrals Create custom welcome messages for traffic that…

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