How To Use Instagram For Lead Generation

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Instagram is still considered by many in the pay-per-click marketing word, to be the new kid on the block. With newness comes a bit of fear, so many small and medium businesses have been hesitant to stray from using only Google and Facebook PPC. But, it can be a huge lead booster if utilized properly. Here’s why? Using Instagram To Create Leads For Your Business Visual Marketing is a Dominant Force Content marketing rules, and will continue to be the most useful form of marketing for years to come. As the internet becomes more available in non-PC forms, phones, tablets, watches, etc., the need to turn to non-text content will be essential. You can do this with visual content, and Instagram is the perfect place to put your best visuals to work. Simply, visual attractiveness in an ad or in any piece of content that has the goal of increasing conversions, leads to more opt-ins, engagement, leads, and sales. It will also get you more shares, and that increases each campaign’s reach exponentially at no cost to you. Using high-quality, bright pictures, you draw the attention of your followers, and can help lead them on the path to purchase. Instagram Videos Now with videos in the Instagram feed, you can really skyrocket your leads and sales through the social media site. Video content on Instagram gets more views, shares, and likes. It stops scrollers in their path. Once you become known for putting out good video, you’ll be well on your wall to dominating your market online. Young, Money-Spending Graphics In Television, for years the most coveted demographic was 18 – 54 year old males. Now, it’s men and women 18 – 34 (with 18 – 54 being not far behind). Instagram is custom made, literally, for those in that demographic….

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3 Ways to Manage and Profit from Facebook Reviews

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Facebook reviews are now driving e-commerce. Customers are always looking for reviews and validation from fellow customers before completing the purchase or the desired action. Any business must be smart enough to manage the Facebook reviews, and shrewd enough to use the positive reviews to amplify business. Here Retaliate1st list their tactics on amplifying your positive Facebook reviews. 3 Ways to Profit from Facebook Reviews Facebook Comments Can Be Deleted If you are receiving negative comments, you can either: Respond to them (positively – fighting in your comments section will harm your reputation) Delete them The main advantage to getting a negative comment is that you can remove it and block the user. If it’s a legitimate bad review, you should respond. If it’s a former employee, competitor, or just a whacko who loves to troll, then delete. Reviews Can Not Be Deleted Anything left in the actual review section of your Facebook cannot be deleted. This is done to protect the consumer, as every business would simply delete all non-positive reviews. But, don’t fret, this is actually a good thing, especially if you have overwhelmingly positive reviews. If you don’t, then ask your customers to review you on Facebook. Everyone and their mother (literally) has a Facebook account, so getting them to leave a review doesn’t take much action on their part. You should link them to your page to make it as easy as possible. Ethical bribes are ok in this situation, too. The more positives you have, the less impact the negatives hold. What do you do when someone drops a 1-star review plus negative text? Respond to the review. Publicly invite them to contact you. You don’t have to admit mistakes. A simple, “We’re sorry to hear you are having an issue. Please contact us at 888-888-8888…

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Buying Facebook Ads Directly

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Facebook is the great advertising platform of our time. Were once television ads and billboard ads were the go to platforms for advertisers, they have now lost ground to Facebook ads. Retaliate1st discuss the reasons why you should focus on this platform for your advertising. Customers Can Buy from You Without Leaving Facebook This is huge for both your business, where can sell directly to a warm audience that you’ve built a strong relationship with, and for Facebook, which can help businesses sell more products, buy more ads, and have the whole thing take place on Facebook’s platform, without having users click away from the social media giant. It works by giving your customers the option to buy products in Facebook messenger. If they’ve already filled in their Name, address, phone number, etc. for their profile, all they have to do is click “pay.” If not, they can do so at point of purchase. Payments will go through PayPal or Stripe. At this point, these are the only two usable payment platforms, and you can only sell in the U.S. However, both of these rules will likely change as the program grows. If you’ve ever fretted about the transition your customers make between Facebook and your landing or sales pages, now you don’t have to worry. If you crafted a great ad or promoted post, your customer can now buy with one click. How to Sell In Messenger This will take some finesse. Facebook is allowing click from ads in the newsfeed to be sent directly to messenger now. This is a slow roll-out, but it will take off soon enough. Obviously, some customers will be put off by having their messenger blow up with ads, but it seems Facebook will allow consumers the ability to choose who they receive…

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Boosting Leads Through Twitter Ads

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Facebook and Instagram get the most attention when it comes to social media pay per click advertising. But, don’t neglect Twitter; it can be a great source of new leads and sales. If, you do it the right way… What’s a Twitter Follower Worth The first thing to figure out is what is a follower worth to you? “Follower” campaigns are the most popular, and cheapest ads to run on Twitter. But, don’t blow your budget attracting followers until you run the numbers and figure out what a follower is worth. This can be tricky, as the metrics are not as helpful as they are on Facebook or Google. So, you’ll need to figure out the best method to track sales and legitimate leads that came directly from your followers. This will look a lot like figuring out the lifetime value of a client, because that’s exactly what you’re doing.  Try to plan for the long term when running follower campaigns, and not focusing so much on cost per click and trading clicks for dollars. In this case, the dollars will come later. If you can figure how many, you’ll know how much to invest. Advantages to Twitter follower campaigns? Like Facebook, Twitter allows you to be very specific in your targeting – age, location, sex, interests, etc. Disadvantages – if you don’t do the math first, you can end up overspending for followers that don’t buy from you. Traditional Twitter Ads You can also use Twitter ads to drive traffic and conversions. The interface for ads is much like Facebook, so if you’ve used Facebook ads, you’ll have an advantage here. IF not, the program is not difficult to master. It’s a matter of targeting a very specific audience according to the parameters that bring you leads. Usually this…

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4 Places to Generate Ideas for Content Marketing

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Marekting has many trends that rise and fall. The current trend that many marketers are focusing on is content marketing. Content marketing requires that a company creates content to power an inbound engine and drive leads or sales via their website. However, there is a flaw with content marketing. How do you come up with ideas for content? Especially as you start to scale the content up. Retaliate1st has pioneered content marketing for many companies, including start-ups in the pet, tech, wearable and app world. Here we make our 4 recommendations on how you can continually come up with content to power your content marketing and inbound strategy. 4 Places to Generate Ideas for Content Marketing Google Auto-Suggest Google’s autosuggest feature is a treasure trove for content creators. Google suggests the actual phrases or questions that people are searching for, so you know that these autosuggests will make great page and blog titles. Google makes these suggestions based on real searches. The most popular get placed in the auto-suggest categories. If you click on one, you’ll notice at the bottom of the page there are even more suggested links. How do you use this data to your advantage? If you have a food deliver service in Philadelphia’s Rittenhouse neighborhood, start by typing in “food delivery” You’ll see results like: Food delivery near me Food delivery near me open Food delivery Rittenhouse Food deliveries near here You just found at least 4 article titles that will carry a ton of SEO value if they’re written and optimized well. Customer Centric Content Marketing The idea is to get into the mind of your customer. Play around with questions you’ve been asked. A basic search for “can I order food” returns these suggestions: Can I order food with paypal Can I order food…

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3 Tips to Improve Your Instagram Photos

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When it comes to marketing on Instagram, you can subscribe to a lot of theories on what works, but the one common thread among all marketers, and the research, is that your Instagram campaigns live and die with the quality of your Instagram photos. Better Instagram photos = more views, more likes, more engagement and more sales. With that in mind, let’s take a look at 3 ways to improve your marketing on Instagram, through better Instagram photos: How To Improve Your Instagram Photos Use Your Phone’s Native Camera App Using your phone’s camera is a better option than using Instagram’s camera. This is especially true if you have a newer version of the iPhone or Samsung Galaxy, both of which come with powerful cameras. Why is your phone’s camera better than Instagram’s? You can take photos without filters You can edit photos much more easily, and much more quickly, in your phone’s native camera app and editing software You can set your phone’s cam to take pics that are 640 x 640, making them perfect for Instagram without having to crop Most phones have more powerful zoom, clearer pictures, and better lighting The free, or near-free, photo editing apps on smart phones are actually pretty powerful, and can help you enhance lighting, focus, remove red-eye, and make your IG pictures clear and eye-catching Interesting Instagram Photos Excel Take Pictures of Interesting Things This should be obvious, but we’ve all unfollowed a brand (or person) that insists on posting boring photos. No matter what your product or service, there are opportunities to post photos of really dynamic content that will engage your followers. Before and after pics work well for weight loss products, home improvements, design, graphics, and clothing stores. Photos of your product being modeled are always a safe…

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Increase Sales and Leads Using Instagram

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Instagram has become the go to platform for millennial and Generation’s Z and Alpha. As the younger generations become the dominant spenders and marketing shifts towards them, platforms such as Instagram will increase their advertising revenue. This makes it a must for growth hackers to master. Retaliate1st have built multiple Instagram accounts into the millions of users and here we list our 5 ways to increase leads and sales using Instagram. 5 Ways to Increase Leads and Sales Using Instagram Picture Quality is Number 1 No matter what your business or service is, remember that picture quality is to Instagram marketing what headline strength is to print advertising. You are competing with some high-quality photos on Instagram. Your business needs to stand out. Bright pictures out-pull darker hued shots. Pictures with blue and light blue as the dominant color pulled 37% more likes than those set in other tones. Tell Your Story First, Market Second Instagram marketing is still relatively new. Users and advertisers alike are blazing new territory. But, one rule that’s accepted by everyone is: no one likes in-your-face marketing in their feed. It’s been said that Google ads are like a carnival barker, Facebook ads are like having a conversation on your front porch and anyone who walks by and is interested by the conversation is welcome to wander up and join in. Well, Instagram is more like telling a few friends about these gorgeous new shoes you bought, whipping out your phone, and showing them pics. They love them, and want to know where you got them. Mastering the Instagram Feed You can do this in your feed and with your ads. Simply tell your story through your visual content (pictures and video) and your captions. Most products will sell themselves if the pictures are of…

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How To Write Ad Copy To Get Clicks On Facebook and Instagram

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If you’ve ever hired a top-gun copywriter, or wracked your own brain for the best possible ad copy on Facebook and Instagram, only to come up with sub-par results, it may not be your words that sunk the ship. The visual you choose can have a huge impact on the success of your ad copy and posts. 5 Ways To Dominate With Ad Copy Brightly colored visuals, especially those with blue as the dominant color, attract 80% more readers than darker pictures. Both Instagram and Facebook use a white background and a lot of white space. Placing bright, colorful pictures in the info stream helps draw the attention of users. A recent study showed that nearly 70% of senior marketing execs felt that visual content (pictures, infographics, video, graphics, etc.) were a major part of their branding, marketing, and social media campaigns. Graphic ads are using very short copy combined with stunning visuals to build brands and increase leads on social media. Facebook Ads: ads and posts with relevant images got nearly 95% more views than those without a relevant picture. This should tell you that you not only need great photos with your ads, but that you should also keep the “zany picture to draw attention” tactic to a minimum. A picture of a clown with bloody fangs may draw the eye, but when Facebookers see that it’s attached to an ad about wristwatches, they’re going to look away. And, they may reject your brand in the future because your ads came off as dishonest. Advanced Ad Copy Infographics get three-times more shares and likes on Instagram, Twitter, and Facebook. Most of your infographics should be purely informational, with a strong call to action built in. Web users followed directions nearly 350% better when they were showed the path…

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Growth Hacking Your Facebook Account

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Facebook advertising is the new frontier. Firms specializing it are appearing all the time. However there is plenty of organic growth tactics that small businesses and entrepreneurs can use to organically grow their Facebook following. Retaliate1st lists our favorite growth hack to boost your Facebook following: Growth Hacking Your Facebook Following Write Great Ads, But Tell a Story Facebook ads are not Google Ads. Repeat that 10,000 times, take a break, then repeat it 10,000 more. Facebook ads can be unbelievably effective, but only if you make the feel like they’re part of the conversation. Remember, users can X-out your ad and leave feedback for Facebooks ads team. This means your ads are being evaluated. Come off as a carnival-barker and you’ll find your cost per click skyrocketing. But, if you write the ads in a way that include your customer in a really interesting conversation, you’ll gain followers (leads). Make sure you use colorful, bright pictures and captivating video along with your ads. Use the Best Images Possible Tune all pictures and images to 300dpi. If you need a photo edited, have a pro do it. Remember, your customers are seeing your feed on a variety of screens – lap tops, tablets, phones of all sizes – therefore it’s best to have your picture match Facebook’s standards exactly. This allows it to be seen in crystal-clear clarity no matter where your customer is viewing it. Tell Great Stories Just like with ads, your posts should tell a story. Conversational content is the way to go on Facebook, because people are looking for information and entertainment on the social media giant’s site. It doesn’t matter what your product or service is, or how boring you think it might be, stories are a great way to engage your audience and get content…

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How to Bootstrap Your Digital Marketing

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In the early stages of your business, or during the initial launch of a new product or service, you may not have an unlimited budget to promote your new venture online. But, this doesn’t mean that you have to skimp on your digital marketing efforts. You can bootstrap your digital marketing. Even if your business is brand new, you’re probably familiar with the concept of Bootstrapping, or using cash flow and profits to fund the next phase of your business. The concept is battle-tested, and it works. But, do the rules apply to online businesses? How can you best re-invest profits to grow your business by marketing online? In the early stages of your business, or during the initial launch of a new product or service, you may not have an unlimited budget to promote your new venture online. But, this doesn’t mean that you have to skimp on your digital marketing efforts. Even if your business is brand new, you’re probably familiar with the concept of Bootstrapping, or using cash flow and profits to fund the next phase of your business. The concept is battle-tested, and it works. But, do the rules apply to online businesses? How can you best re-invest profits to grow your business by marketing online? Bootstrap your Digital Marketing Start with Social Capital Using social media to promote your business on a budget is nothing new. In fact, it’s not even very effective when you try the totally cost-free route. If you have an amazing product or service that goes viral, great. But for most businesses, that’s not happening right away. You start a Facebook page, an Instagram, a Pintrest account and are faced with the social media equivalent of a writer’s blank page fears: there’s no one there. You can promote to friends, like…

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