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5 Reasons Your Business Needs a CRM System

By | Digital, Marketing, Uncategorized, Website | No Comments

Retaining existing customers is almost always more profitable for a business than acquiring a new one. This is because the efforts and costs involved in gaining new clients is exponentially greater than retaining the existing one. Enter the need for a CRM. If you want to retain more of your current customers, you should invest in a  Customer Relationship Management system (CRM). A CRM system is a valuable asset for your business because it keeps control of all your customers and contacts; and is an effective way to build and maintain good business relationships with all your existing and potential customers. Why Invest in a CRM? A CRM helps you track your customers’ needs, questions, complaints, issues and interactions in a simple way. This helps your customer service team deal with problems (and potential cross-sales, upsells, and referrals) fast, and without complicated spreadsheets or multiple mailing lists. Responding to customer queries quickly helps your customers bond with you, which increases your customer retention rate. 2. A good CRM system will also analyze your customers’ behaviors and help the sales team to find out customers’ needs. These needs can then be converted into business leads and sales opportunities because these provide excellent data and market research. And, satisfying your customers’ wants is going to lead to in increase in referrals. Similarly, historic data of purchases can be used to predict customers’ behaviors or purchasing patterns. 3. A CRM allows you to collaborate with your team, and your customers using a single tool. The days of maintaining customer lists in notebooks, excel sheets, and word documents, then mass emailing your client list are over. You can manage and reach everyone with one tool, from one place, and any of your employees can join the effort even if they’re out of the office….

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4 Words That Will Power-Up Your Website & Generate More Sales

By | Marketing, Social Media, Uncategorized, Website | No Comments

Sales is the life-blood of any B2B business. Feeding the pipeline and closing become the challenges that all sales driven companies will focus on. I believe you should keep it simple and master the art of inbound marketing to get your audience development going. Here we discuss 4 key elements that can help you amplify your website and generate more sales. Free There still is no more powerful word in copy writing or web copy than Free. Even if you are selling a high priced service or product, Free still reels them in. Ever notice that high end car brands offer you the opportunity to Come in for a Free Test Drive? All test drives are free, of course. But, they position it in a way where they’re giving you something. It’s subtle, but it works. Same goes for: Free Estimate Free Inspection Free Information Free Whitepaper or Tip Sheet Free eBook Free Samples You If Free is the most powerful, You is a close second. Good web copy, no matter what kind of business you run, should focus on the customer and how they’ll benefit from your product or service. Even if you are using the Velvet Rope approach, you still need to focus on why the customer will benefit, or want to gain access to what’s behind the rope. Scan your marketing materials: your website, your flyers, your direct mailers, your business cards, etc. Highlight every time you use I or We. Can these be changed to You? If so, change them. Your customer will never tire of hearing about themselves or how they’re going to win by choosing your company. Questions Use questions for headlines and sub-headlines on your site and in your marketing. Inject a benefit into the question whenever possible, then reinforce the benefit in…

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Does a Sole Proprietor Need Business Insurance?

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Does a Sole Proprietor Need Business Insurance? Are you self-employed or running a business as a sole proprietor? You may have employees, or simply be working on your own, but even solo, you are still considered a business. It is in your best interests to strongly consider investing in business insurance. Professional Liability Insurance This is the first place you should look. If a customer or client files a lawsuit against you for not fulfilling professional obligations, this insurance will help protect you. The insurance company will often take care of the payout if your customer wins in court. There are limits, as with all policies, but facing a business lawsuit without at least professional liability insurance puts you on the hook for the costs, even if you have to pay out from personal assets. Do You Service Clients? Most sole proprietors and self-employed business owners service clients. If you perform services, such as home improvements, office cleaning, landscaping, computer services and consulting, auto repairs, etc., you’ll need insurance. Some states require it by law, so check with your state law guide. Get with your lawyer to assess risk of potential lawsuits, then choose a coverage that fits your need. Remember, it only takes one lawsuit to bankrupt a small business, especially in the early years. While investing in insurance will cost a bit up front, it could literally save your business later. Do You Sell Products from Home? If you sell products rather than services, you may not need professional liability insurance because it doesn’t protect you from issues resulting from defective or harmful products. Do You Have Employees? If you employ anyone, you’ll need to strongly consider workman’s comp insurance. Even if you’re running a small business among friends, accidents can happen. In a service business, injuries occur…

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3 Steps To Designing a Landing Page That Converts

By | Content, Digital, SEM, SEO, Uncategorized, Website | No Comments

Running adwords, Facebook ads, or even pouring time and effort into SEO campaigns only to drive traffic to a landing page that doesn’t convert is maddening. It’s also a waste of resources. Even if you craft a fantastic ad, your landing page must walk the visitor from curious clicker to lead. This is an art and a science, and its why designers and marketers charge so much to develop high-converting landing pages. If you have the budget for it, get a pro to build your landing page. If you don’t, learn how to do it yourself until you can raise the capital to hire someone. Follow these – tips and you’ll build a landing page that converts visitors into leads, and leads into sales. Even if you do have the budget to go pro, you can use these tips to evaluate what the marketer has designed for you. 3 Steps To Designing a Landing Page That Converts Every Page Must Have a Clear, Powerful Headline Many businesses make one of two mistakes when developing landing pages: Their headline is weak and does nothing to inspire visitors to take the step of buying/signing up/calling. Their headline is well-written, but is confusing or doesn’t mesh with the test of the ad and landing page Writing great headlines has been the subject of countless books and sales courses, so it’s beyond the scope of this article to explain it fully, but if you lead with benefits, ask a question or create interest, you’ll be head-and-shoulders above your competition. If you manage to create a great headline, don’t waste it by matching it to a landing page with text that doesn’t quite fit the main message. Also, keep your headline in form with your ad text. The headlines of your ad and landing page can be…

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4 Ways to Improve Your YouTube Rankings

By | Content, Creative, SEO, Uncategorized, Website | No Comments

YouTube is the world’s second largest search engine. only Google beats YouTube on the number of searches that occur on the platform each day. Many brands focus on optimizing their YouTube rankings, and the businesses that are respecting this search engine, are seeing double digit rewards. Retaliate1st has a team of video content marketers, that can help you dominate YouTube. Here are our 4 key recommendations on improving your rankings. 4 Ways to Improve Your YouTube Rankings Upload a Lot of Great Content This seems obvious, but the number one step to getting your videos ranked on YouTube is to post great videos. We’re not talking about going “viral.” That occurs more from luck than planning, as it’s impossible to predict what will grab the public’s attention enough to cause a video to go viral. Instead, you should focus on putting out informative, entertaining videos that will be useful to your customers. They can be funny. They can be straight-info. They can be a combination. Just don’t make them boring, or worse, uninformative. Beef-Up Your Profile Make sure that your YouTube profile is not an afterthought. Load it with info about your company, and most importantly, how you can help your potential customers (viewers). You should use this area to link to your other social media platforms, your website, blogs, and anywhere else your company has a presence. Load your videos, and break them down into playlists. IF you are familiar with SEO or website building, you’ll recognize the concept of creating “silos” of content. Playlists are an easy way to silo (categorize) your videos. This helps your viewers find relevant videos, and helps your page rank because it is easier for YouTube to index your content. Choose Your Keywords Carefully It’s amazing to watch a business agonize over which…

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Alus – Run

By | Digital, Uncategorized | No Comments

New Jersey’s own Alus releases her new video for the song “Run.” Great track from a very talented new artist on the rise. Sky seems to be the limit for an artist influenced by such greats as Billie Holiday, Chaka Khan, Whitney Houston, Pat Benatar.

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