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How to Brand Yourself Like a Pro

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Have you ever heard that a personal brand is just as important as a company brand? Well, it’s true. Having a personal brand is just as – if not more – important than having a company one. They help you attract customers by simply being yourself – but it doesn’t happen overnight. It takes hard work, time, and few tips and tricks – but when done correctly, it can benefit your company immensely. Build A Blog And Find Your Voice These days, it’s nearly impossible to have a personal brand without a blog. Creating a blog allows customers to see the person behind the business and gives a glimpse into your own life – making your company more trustworthy. It’s not always easy to blog consistently, but if you commit to blogging even just once a week, it’ll help you fine-tune your voice, and help grow your business. Create Valuable Content Taking it a step further from blogging, creating other valuable content will help attract customers and grow your business. An infographic – a visual aid that is easily digestible and delivers a message or a podcast – is a highly popular form of content that allows audiences to listen to you on the go. Or, you can create a vlog – also known as a short video. Vlogs allow you to become the (literal) face of the brand and is a fun way to get in front of your audience. An eBook is also a great way to entice new customers. You can offer them a free eBook as a thank you for signing up for your e-mail list, for example. Utilize SEO Similar to optimizing content for your company, optimizing content for your personal brand is just as important. If your company specializes in digital marketing consulting in…

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What You Should Know Before You Rebrand

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Are you feeling like it’s time to rebrand? Maybe your current brand isn’t bringing in the results you’d like or you just think it’s time for a revamp. Either way, rebranding is not easy. Here are some tips and tricks for launching a success one. A New Name Doesn’t Fix Everything Changing the name of your business doesn’t mean everything will automatically be fixed – it’s only one component. You don’t necessarily need to change your business name to rebrand, but if you do, be prepared for an initial loss in customers and organic traffic. Make sure you know your overall rebranding strategy inside and out – use customer insight along with concrete data. Redefine your target audience and find a look and feel of a website that fits that consumer. It may take longer than expected, but it’ll worth it. Make Sure Your Team Has As Much Information As Possible When you are ready to share the news with your team, arm them with as much as information as you can. Make sure they know why you are rebranding – and the sooner the better. You’ll want to make sure everyone is prepared! You’ll Never Be 100 Percent Ready As with most things in life, nothing is ever 100 percent ready – or perfect. There will always be new bumps in the road and constant need for improvements and changes. But don’t let that stop you and don’t let it drag out your rebrand. You can even try setting a firm date to launch by – even if you aren’t 100 percent ready. Consider Partnering Up With Someone Recognizable If you are planning to hire a creative director or brand strategist, partnering with someone of influence can help establish brand recognition. It’s beneficial to both you and the person…

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Why Reviews Are So Important For Your Business

By | Content, Marketing, Website | No Comments

If you’re like most online shoppers, you’ve probably read at least one review before clicking that “add to cart” button. While product descriptions are great for telling you what the item is and what it does, reviews tell what it actually is and what is actually does. If you aren’t already utilizing reviews on your website, now is the time to start – and we’re here to tell you why. Whether you are a service-based or product-based business, reviews are critical and help provide shoppers with the security they need to make a purchase. And while it’s no fun to get a negative review, both negative and positive reviews give your website instant credibility. The Facts According to a recent study, nearly 75 percent of shoppers trusted a local business more if they read positive reviews. And, 90 percent of consumers said that positive online influenced their decision to purchase – and nearly 90 percent weren’t discouraged by a past negative review. Helping Your Business While reviews are beneficial to customers, they also help online retailers or businesses. With all the information out there on the internet, your brand must stand out. Visual reviews – such as those that feature stars and colors – are more eye catching than plain ones. Feedback from customers also help retailers and brand owners’ insight into how their products or services are working. Maybe the stitching is off on an article of clothing or a product isn’t working within a service package. Take that feedback into account – even negative feedback – and use them to constantly improve your product. Enlist the Help of Experts While feedback from customers is a great way to influencer potential customers’ decisions, reviews from experts will also help. Feedback from experts helps give consumers another perspective and will certainly…

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5 Reasons Your Business Needs a CRM System

By | Digital, Marketing, Uncategorized, Website | No Comments

Retaining existing customers is almost always more profitable for a business than acquiring a new one. This is because the efforts and costs involved in gaining new clients is exponentially greater than retaining the existing one. Enter the need for a CRM. If you want to retain more of your current customers, you should invest in a  Customer Relationship Management system (CRM). A CRM system is a valuable asset for your business because it keeps control of all your customers and contacts; and is an effective way to build and maintain good business relationships with all your existing and potential customers. Why Invest in a CRM? A CRM helps you track your customers’ needs, questions, complaints, issues and interactions in a simple way. This helps your customer service team deal with problems (and potential cross-sales, upsells, and referrals) fast, and without complicated spreadsheets or multiple mailing lists. Responding to customer queries quickly helps your customers bond with you, which increases your customer retention rate. 2. A good CRM system will also analyze your customers’ behaviors and help the sales team to find out customers’ needs. These needs can then be converted into business leads and sales opportunities because these provide excellent data and market research. And, satisfying your customers’ wants is going to lead to in increase in referrals. Similarly, historic data of purchases can be used to predict customers’ behaviors or purchasing patterns. 3. A CRM allows you to collaborate with your team, and your customers using a single tool. The days of maintaining customer lists in notebooks, excel sheets, and word documents, then mass emailing your client list are over. You can manage and reach everyone with one tool, from one place, and any of your employees can join the effort even if they’re out of the office….

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5 Reasons for a High Bounce Rate

By | Analytics, Content, Digital, Marketing, Website | No Comments

Your business devotes a good chunk of your advertising budget to pay per click ads. You put in a ton of effort on your site’s SEO. Don’t waste time and money by losing visitors after they hit your site. If your bounce rate is high, you could be throwing money away. Bounce rate refers to the percentage of single visits where your potential customer leaves your webpage without navigating further. Search engines like Google calculate and report the bounce rate of your website under Audience overview tab of Google analytics section. You can check on your site’s stats there. According to a study published by Rocketfuel, bounce rate for most of the websites ranges between 26% to 70%. If you fall in this range, it’s time to lower your bounce rate. What makes people leave your site quickly? Slow Page Loading Google wants to give a positive experience to your visitors. A slow loading page is not a positive experience. It’s frustrating and makes users reach for the BACK button quickly. Fixing the loading speed is a continuous journey for webmasters and SEO specialists. As your site grows, it can slow down. More content = more “loading” when someone visits your page. However, you can stay on top of this by continually working to lower page load speed as your site grows. You can review your webpage speed through different tools like Pingdom, Google PageSpeed Insights & GTMetrix. These tools also provide insights specific to your page e.g. reducing third-party scripts, compressing the image size/quality, reducing browser caching etc. Misleading Meta Description or Title Keywords Always make sure that your website’s content is relevant (preferably it will match perfectly) to the title tag and meta description. If not, your customers will become frustrated and leave. If you had a brick-and-mortar…

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4 Words That Will Power-Up Your Website & Generate More Sales

By | Marketing, Social Media, Uncategorized, Website | No Comments

Sales is the life-blood of any B2B business. Feeding the pipeline and closing become the challenges that all sales driven companies will focus on. I believe you should keep it simple and master the art of inbound marketing to get your audience development going. Here we discuss 4 key elements that can help you amplify your website and generate more sales. Free There still is no more powerful word in copy writing or web copy than Free. Even if you are selling a high priced service or product, Free still reels them in. Ever notice that high end car brands offer you the opportunity to Come in for a Free Test Drive? All test drives are free, of course. But, they position it in a way where they’re giving you something. It’s subtle, but it works. Same goes for: Free Estimate Free Inspection Free Information Free Whitepaper or Tip Sheet Free eBook Free Samples You If Free is the most powerful, You is a close second. Good web copy, no matter what kind of business you run, should focus on the customer and how they’ll benefit from your product or service. Even if you are using the Velvet Rope approach, you still need to focus on why the customer will benefit, or want to gain access to what’s behind the rope. Scan your marketing materials: your website, your flyers, your direct mailers, your business cards, etc. Highlight every time you use I or We. Can these be changed to You? If so, change them. Your customer will never tire of hearing about themselves or how they’re going to win by choosing your company. Questions Use questions for headlines and sub-headlines on your site and in your marketing. Inject a benefit into the question whenever possible, then reinforce the benefit in…

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Do You Really Want More Clients and Customers?

By | Culture, Digital, Marketing, Website | No Comments

Do You Really Want More Clients and Customers? If you’re running a small business, or are a solo entrepreneur, you probably spend much of your time thinking about how great life would be if you could only get a few more clients, get a few more customers, or land that one big account. But, before you go big time, you should take a moment to make sure you’re ready to scale your small business up. From Barley in Business to Busty to Death It happens all the time. A small business is doing ok, but the cash flow isn’t exactly overwhelming. When you run an online or service based business, especially if you’re running the show alone or with a small group, this can be a frustrating time. Then, all the work, all the banging your head against the wall, and all of the planning takes a turn. You hit the tipping point. Whatever you want to call it, your business goes from scraping by to breaking through. Now, it doesn’t have to be breaking through to super-stardom. Even if your business grows 20% suddenly, that can translate to a lot of extra income. And a lot of extra work. Are You Ready to Grow Your Business? Take a minute to assess your current work load, productivity, and efficiency. If you have a few customers or clients and you’re behind on orders or fulfilling service agreements, you’re probably not ready to grow. Getting more contracts might help your bank account, but it will not magically cure your productivity issues. However, if you are consistently knocking your work load out of the park, you might be ready. If you work with a team, make sure everyone is on board. Having a key employee bail during a growth surge can leave you…

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How To Get Better Targeting on Your Organic Traffic

By | Content, Marketing, SEO, Social Media, Website | No Comments

Everyone wants free traffic. Organic traffic is the best traffic. It is free and it is natural – like the food and its good for you. There is a way to further benefit from organic traffic and that is to optimize the targeting on your organic reach on social media. If the targeting is laser focused then there is a much higher chance of converting that free traffic into a paying customer and making money. Savvy marketers are increasing their organic traffic, but optimizing the targeting on their organic social media reach. Retaliate1st provides our guide to growing your organic traffic. Targeting To Grow Your Organic Traffic Better Targeting on Organic Social Media Reach Much like you can target your ideal audience with paid facebook ads, you are now able to do something similar with organic posts. This could help you reach much more of your audience through non-paid ads. It’s still not going to reach everyone, but it will expose your messages to many more people than are seeing them now. Not everyone who follows your page will want to see every post you make, nor will the be interested in all of your news and events. But, when you target your audience for your posts, you can reach those who have: Liked, shared, or commented on similar posts in the past Took action on similar posts in the past Have interests that match your news/event/post Are in the demographic you’re targeting While it’s important to target the best possible audience, the best part about this is that you can now leave out those who won’t be interested in what you’re saying this particular time. This increases the juice of each post, gaining more engagement with your audience. Paid Engagement Posts These do cost a little money to boost,…

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3 Tips To Increase Your Email Open Rates

By | Creative, Marketing, Mobile, Website | No Comments

Email is still the number one channel for driving sales for e-commerce business. For many years marketers have touted the decline of the channel, but it is still here. It is still getting strong. With new tools such as AppBoy, Marketo and HubSpot, the abilities for customizing and refining campaigns is endless. However, the original principals of email marketing still hold true. Retaliate1st list their guide to increasing your open rates. How To Increase Your Email Open Rates Don’t Send Unnecessary Mail As business owners and growth hackers, we subscribe to a ton of mailing lists. We consume info at an amazing rate. Some of the lists are better than others, and though we love to learn, we all know that there are those businesses that send garbage email blasts. It annoys us, but we stay subscribed. Then they do it again. We unsubscribe. They lost a warm lead. Don’t be like them. Keep your mail marketing messages to the most important. Do not simply send out blasts because you think you should. New product, really exciting news, a big re-cap of the latest info, discounts, sales, or free stuff? Send it. Short emails pushing half-hearted promotions because you either feel you haven’t emailed enough, or you want to generate a few extra sales? Don’t send it. Personalize Your mail Yes, we all know that it’s auto-generated, and most customers realize that at this point. However, seeing our names in the subject is a powerful attention grabber. Dear Customer, or Hey Business Pro are horrible ways to start an email. Hi Jennifer or Good Morning Darryl are going to get your email opened, and will get your first few lines read. You can further increase your open rate by adding “Re:” before the personalization, even if it’s the first email in the chain. This…

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The Three Reasons Your Landing Pages Don’t Convert

By | Creative, Culture, Marketing, SEM, Website | No Comments

Landing pages are still the most important pages on your website. They are the funnel that allows you to convert your ad traffic and social media traffic into paying customers. landing pages are the pages that showcase your value proposition, your product and close your leads. These landing pages are the life blood of your business. At Retaliate1st, we specialize in developing landing pages that convert, that achieve their goal. We want to showcase the landing page mistakes we continually see, so that your business can thrive. Why Your Landing Pages Don’t Convert Too Many Options Barry Schwartz wrote about the paralysis that sets in in many shopping situations in his book the Paradox of Choice. He uses the example of a man shopping for shampoo at a grocery store. He is faced with hundreds of choices – for dry hair, for brittle hair, for oily hair; olive oil base, coconut oil base; flower scented; and just about every color imaginable. This leads to frustration, and often people with either simply leave the store, or buy the closest option and later be unhappy with it. Now, take a look at your landing pages. Are they leaving your customer in the isle frustrated because there are so many options they’re not sure which to choose? If so, narrow it down to one choice (two, maximum). What’s the goal of your landing page? Email opt-in? Make sure the opt-in form is easily accessible, easy to read, and has a strong, clear call to action. Do you want phone calls? Make your number big and visible and clickable. Would you take either a phone call or a web form opt-in? Make it clear that either option gets them the same result: contact, free estimate, discount, services, etc. Too Many Visual Distractions It can be tempting…

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