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Do You Really Want More Clients and Customers?

By | Culture, Digital, Marketing, Website | No Comments

Do You Really Want More Clients and Customers? If you’re running a small business, or are a solo entrepreneur, you probably spend much of your time thinking about how great life would be if you could only get a few more clients, get a few more customers, or land that one big account. But, before you go big time, you should take a moment to make sure you’re ready to scale your small business up. From Barley in Business to Busty to Death It happens all the time. A small business is doing ok, but the cash flow isn’t exactly overwhelming. When you run an online or service based business, especially if you’re running the show alone or with a small group, this can be a frustrating time. Then, all the work, all the banging your head against the wall, and all of the planning takes a turn. You hit the tipping point. Whatever you want to call it, your business goes from scraping by to breaking through. Now, it doesn’t have to be breaking through to super-stardom. Even if your business grows 20% suddenly, that can translate to a lot of extra income. And a lot of extra work. Are You Ready to Grow Your Business? Take a minute to assess your current work load, productivity, and efficiency. If you have a few customers or clients and you’re behind on orders or fulfilling service agreements, you’re probably not ready to grow. Getting more contracts might help your bank account, but it will not magically cure your productivity issues. However, if you are consistently knocking your work load out of the park, you might be ready. If you work with a team, make sure everyone is on board. Having a key employee bail during a growth surge can leave you…

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How To Get Better Targeting on Your Organic Traffic

By | Content, Marketing, SEO, Social Media, Website | No Comments

Everyone wants free traffic. Organic traffic is the best traffic. It is free and it is natural – like the food and its good for you. There is a way to further benefit from organic traffic and that is to optimize the targeting on your organic reach on social media. If the targeting is laser focused then there is a much higher chance of converting that free traffic into a paying customer and making money. Savvy marketers are increasing their organic traffic, but optimizing the targeting on their organic social media reach. Retaliate1st provides our guide to growing your organic traffic. Targeting To Grow Your Organic Traffic Better Targeting on Organic Social Media Reach Much like you can target your ideal audience with paid facebook ads, you are now able to do something similar with organic posts. This could help you reach much more of your audience through non-paid ads. It’s still not going to reach everyone, but it will expose your messages to many more people than are seeing them now. Not everyone who follows your page will want to see every post you make, nor will the be interested in all of your news and events. But, when you target your audience for your posts, you can reach those who have: Liked, shared, or commented on similar posts in the past Took action on similar posts in the past Have interests that match your news/event/post Are in the demographic you’re targeting While it’s important to target the best possible audience, the best part about this is that you can now leave out those who won’t be interested in what you’re saying this particular time. This increases the juice of each post, gaining more engagement with your audience. Paid Engagement Posts These do cost a little money to boost,…

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3 Tips To Increase Your Email Open Rates

By | Creative, Marketing, Mobile, Website | No Comments

Email is still the number one channel for driving sales for e-commerce business. For many years marketers have touted the decline of the channel, but it is still here. It is still getting strong. With new tools such as AppBoy, Marketo and HubSpot, the abilities for customizing and refining campaigns is endless. However, the original principals of email marketing still hold true. Retaliate1st list their guide to increasing your open rates. How To Increase Your Email Open Rates Don’t Send Unnecessary Mail As business owners and growth hackers, we subscribe to a ton of mailing lists. We consume info at an amazing rate. Some of the lists are better than others, and though we love to learn, we all know that there are those businesses that send garbage email blasts. It annoys us, but we stay subscribed. Then they do it again. We unsubscribe. They lost a warm lead. Don’t be like them. Keep your mail marketing messages to the most important. Do not simply send out blasts because you think you should. New product, really exciting news, a big re-cap of the latest info, discounts, sales, or free stuff? Send it. Short emails pushing half-hearted promotions because you either feel you haven’t emailed enough, or you want to generate a few extra sales? Don’t send it. Personalize Your mail Yes, we all know that it’s auto-generated, and most customers realize that at this point. However, seeing our names in the subject is a powerful attention grabber. Dear Customer, or Hey Business Pro are horrible ways to start an email. Hi Jennifer or Good Morning Darryl are going to get your email opened, and will get your first few lines read. You can further increase your open rate by adding “Re:” before the personalization, even if it’s the first email in the chain. This…

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The Three Reasons Your Landing Pages Don’t Convert

By | Creative, Culture, Marketing, SEM, Website | No Comments

Landing pages are still the most important pages on your website. They are the funnel that allows you to convert your ad traffic and social media traffic into paying customers. landing pages are the pages that showcase your value proposition, your product and close your leads. These landing pages are the life blood of your business. At Retaliate1st, we specialize in developing landing pages that convert, that achieve their goal. We want to showcase the landing page mistakes we continually see, so that your business can thrive. Why Your Landing Pages Don’t Convert Too Many Options Barry Schwartz wrote about the paralysis that sets in in many shopping situations in his book the Paradox of Choice. He uses the example of a man shopping for shampoo at a grocery store. He is faced with hundreds of choices – for dry hair, for brittle hair, for oily hair; olive oil base, coconut oil base; flower scented; and just about every color imaginable. This leads to frustration, and often people with either simply leave the store, or buy the closest option and later be unhappy with it. Now, take a look at your landing pages. Are they leaving your customer in the isle frustrated because there are so many options they’re not sure which to choose? If so, narrow it down to one choice (two, maximum). What’s the goal of your landing page? Email opt-in? Make sure the opt-in form is easily accessible, easy to read, and has a strong, clear call to action. Do you want phone calls? Make your number big and visible and clickable. Would you take either a phone call or a web form opt-in? Make it clear that either option gets them the same result: contact, free estimate, discount, services, etc. Too Many Visual Distractions It can be tempting…

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The 6 Best Extensions for Your Site’s SEO and Adwords

By | Creative, Digital, Marketing, SEM, SEO, Website | No Comments

SEO is the perfect tactic to optimize to drive free traffic to your website. While organic traffic is fantastic and can be created through optimizing web pages, this organic traffic can be amplified by using SEO extensions. Here Retaliate1st list our favorite SEO extensions to boost your organic traffic. The 6 Best Extensions for Your Site’s SEO and Adwords Google Tag Assistant IF you are running your company’s SEO without help from a professional firm, or if you just want to check up on your SEO investment, Tag Assistant can help you verity that Adwords and Analytics are up and running properly. The best part about this extension is that with one click it lays out everything you need to see without digging around in the minuteau of Adwords (and it’s oft-lugubrious interface) or analytics. Builtwith Builtwith works with Google Chrome, and Is an excellent way to see what your competitors are up to by letting you know what they’re using to build their site. You can see PageRank for Firefox This is a great tool for evaluating other sites when it comes to building links, guest posting, forming joint ventures, etc. The best part is, you don’t have to dig at all – the site’s Page Rank is displayed right in the toolbar at the top of your browser. Further SEO Extensions Majestic SEO Backlink Analyizer If linking building is part of your SEO strategy, you need to make sure those links are not coming from bad neighborhoods. Further, you want the best quality links possible to your site. You can check out anchor text, site reputation, as well as Page Rank and a few other key indicators. Boomerang This isn’t so much for SEO as it is a productivity tool. Boomerang for Gmail allows you to schedule emails…

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Buying Facebook Ads Directly

By | Creative, Digital, Marketing, SEM, Social Media, Website | No Comments

Facebook is the great advertising platform of our time. Were once television ads and billboard ads were the go to platforms for advertisers, they have now lost ground to Facebook ads. Retaliate1st discuss the reasons why you should focus on this platform for your advertising. Customers Can Buy from You Without Leaving Facebook This is huge for both your business, where can sell directly to a warm audience that you’ve built a strong relationship with, and for Facebook, which can help businesses sell more products, buy more ads, and have the whole thing take place on Facebook’s platform, without having users click away from the social media giant. It works by giving your customers the option to buy products in Facebook messenger. If they’ve already filled in their Name, address, phone number, etc. for their profile, all they have to do is click “pay.” If not, they can do so at point of purchase. Payments will go through PayPal or Stripe. At this point, these are the only two usable payment platforms, and you can only sell in the U.S. However, both of these rules will likely change as the program grows. If you’ve ever fretted about the transition your customers make between Facebook and your landing or sales pages, now you don’t have to worry. If you crafted a great ad or promoted post, your customer can now buy with one click. How to Sell In Messenger This will take some finesse. Facebook is allowing click from ads in the newsfeed to be sent directly to messenger now. This is a slow roll-out, but it will take off soon enough. Obviously, some customers will be put off by having their messenger blow up with ads, but it seems Facebook will allow consumers the ability to choose who they receive…

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3 Steps To Designing a Landing Page That Converts

By | Content, Digital, SEM, SEO, Uncategorized, Website | No Comments

Running adwords, Facebook ads, or even pouring time and effort into SEO campaigns only to drive traffic to a landing page that doesn’t convert is maddening. It’s also a waste of resources. Even if you craft a fantastic ad, your landing page must walk the visitor from curious clicker to lead. This is an art and a science, and its why designers and marketers charge so much to develop high-converting landing pages. If you have the budget for it, get a pro to build your landing page. If you don’t, learn how to do it yourself until you can raise the capital to hire someone. Follow these – tips and you’ll build a landing page that converts visitors into leads, and leads into sales. Even if you do have the budget to go pro, you can use these tips to evaluate what the marketer has designed for you. 3 Steps To Designing a Landing Page That Converts Every Page Must Have a Clear, Powerful Headline Many businesses make one of two mistakes when developing landing pages: Their headline is weak and does nothing to inspire visitors to take the step of buying/signing up/calling. Their headline is well-written, but is confusing or doesn’t mesh with the test of the ad and landing page Writing great headlines has been the subject of countless books and sales courses, so it’s beyond the scope of this article to explain it fully, but if you lead with benefits, ask a question or create interest, you’ll be head-and-shoulders above your competition. If you manage to create a great headline, don’t waste it by matching it to a landing page with text that doesn’t quite fit the main message. Also, keep your headline in form with your ad text. The headlines of your ad and landing page can be…

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How To Optimize Your Thank You Pages to Increase Sales

By | Content, Creative, Digital, Marketing, Mobile, Website | No Comments

Every page of your business website counts. Don’t waste one of the most important pages, the ‘Thank You’ page. Many businesses do this by leading buyers to a simple, near-blank page with little more than “Thank you for your order, check your email for the receipt.” If developed properly, the Thank You page can help you increase sales. It can also help gain social media followers, and build brand awareness. Wouldn’t you do anything to increase sales, so check out the Retaliate1st guide to increase sales. 5 Ways to Optimize Your Thank You Pages to Increase Sales Link to Your Strongest Content Adding links to blogs and articles related to their purchase is a great way to keep your customers on your site while they’re in a buying state of mind. If your content is informative, but pulls them toward a sale, you will increase your sales just by driving “hot” traffic to these pages. Plus, the extra views on these pages will help with Google’s rankings, so you win even if your customer doesn’t make a second purchase. Show Off Your Testimonials Listing your best reviews and testimonials on your thank you page helps in two ways: It helps reassure your customer that they’ve made a safe purchase, so it decreases buyer’s remorse It shows your customer that you’re a great company, and gets them excited to do business with you again If you link to strong content (as in number 1) under your testimonials, you should see a spike in both page views and sales. New Product Debut Debut a New Product Have something new that’s not on your site yet, or hasn’t been promoted heavily? Are you thinking of coming out with a new product or service? Show it to your customers while they’re still in a buyer’s mindset. If…

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How To Optimize Web Forms for More Leads

By | Content, Digital, Marketing, Website | No Comments

Leads are the life-blood of any sales driven organization. Businesses focus on ways to create more sales opportunities and that means that leads become critical. While driving traffic is important, it is also critical to make sure there is a system in place to capture those leads as they come in. This is why Retaliate1st recommends making an effort to optimize your lead generation via perfecting your web forms. Here we list our 4 ways to optimize web forms for more leads. 4 Ways to Optimize Web Forms for More Leads Don’t Neglect Your Headline Almost all lead forms come with a space for a headline. Most companies waste this opportunity to gain a lead. You may be super excited about your product or service, but to the stranger who just landed on your page, you are just another business trying to get their email address. What can you do to turn stranger danger into a new business relationship? Promise something that they want, and deliver on it. But, get to the point. Your form’s headline should promise a benefit for your visitor – an ebook, a discount, free stuff, etc. Don’t waste prime site real estate being pithy or cute. Promise something that they want, then give it to them. Don’t Ask Too Many Questions Or, ask the bare minimum. Studies by Marketing Experiments have shown, over and over, that the more fields you add to a lead form, the lower your opt-in rate. If you’re giving away a White Paper or Discount, then you may only need their email. First Name is usually a safe bet, too. Last Name is going to lower opt-ins a bit. Do you need their phone number? If you do, ask for it. If you’re selling a high-ticket item or service, or you set leads over the phone, then get the…

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4 Places to Generate Ideas for Content Marketing

By | Content, Marketing, SEO, Social Media, Website | No Comments

Marekting has many trends that rise and fall. The current trend that many marketers are focusing on is content marketing. Content marketing requires that a company creates content to power an inbound engine and drive leads or sales via their website. However, there is a flaw with content marketing. How do you come up with ideas for content? Especially as you start to scale the content up. Retaliate1st has pioneered content marketing for many companies, including start-ups in the pet, tech, wearable and app world. Here we make our 4 recommendations on how you can continually come up with content to power your content marketing and inbound strategy. 4 Places to Generate Ideas for Content Marketing Google Auto-Suggest Google’s autosuggest feature is a treasure trove for content creators. Google suggests the actual phrases or questions that people are searching for, so you know that these autosuggests will make great page and blog titles. Google makes these suggestions based on real searches. The most popular get placed in the auto-suggest categories. If you click on one, you’ll notice at the bottom of the page there are even more suggested links. How do you use this data to your advantage? If you have a food deliver service in Philadelphia’s Rittenhouse neighborhood, start by typing in “food delivery” You’ll see results like: Food delivery near me Food delivery near me open Food delivery Rittenhouse Food deliveries near here You just found at least 4 article titles that will carry a ton of SEO value if they’re written and optimized well. Customer Centric Content Marketing The idea is to get into the mind of your customer. Play around with questions you’ve been asked. A basic search for “can I order food” returns these suggestions: Can I order food with paypal Can I order food…

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