In order to succeed in any business, music or otherwise, you must rethink and strategize how you market yourself to potential consumers. That’s where our experience and skills in inbound marketing come into play.

First, what is inbound marketing? Inbound marketing focuses on developing quality content that aligns with your fans’ interests. It then must be distributed through various online channels such as social media or email campaigns. The goal is to pull people towards YOU.

Second, why does inbound marketing matter? Inbound marketing is proven to be the most effective method for doing business online. Inbound marketing practices, according to HubSpot, is responsible for more than 50% of leads when compared to traditional marketing practices such as print advertising and direct mail.

Third, how does it work? Our inbound marketing strategy is executed through a deep understanding of who your potential fan base can be and what information they are seeking out. Once we understand this, we can create valuable content that will attract your ideal fan base to your site. Our inbound marketing content services include:

  • Webinars
  • Infographics     (see INFOGRAPHICS for more detail)
  • Blogs
  • Videos
  • Short Guides
  • E-Books
  • …and     more

 

Finally, where’s the success? The success is in the leads. If a potential fan wants any content from the web, they must provide their contact information. We work with conversion forms that gather that info which then becomes leads. We’ll then take those leads and develop programs to nurture those leads and take them through the buyer journey funnel until they are primed and ready for the ‘sales pitch’ whether that be for a download or a purchase.

For information on our inbound marketing services, see our contact information.

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