bounce rate

Your business devotes a good chunk of your advertising budget to pay per click ads. You put in a ton of effort on your site’s SEO.

Don’t waste time and money by losing visitors after they hit your site. If your bounce rate is high, you could be throwing money away.

Bounce rate refers to the percentage of single visits where your potential customer leaves your webpage without navigating further. Search engines like Google calculate and report the bounce rate of your website under Audience overview tab of Google analytics section. You can check on your site’s stats there.

According to a study published by Rocketfuel, bounce rate for most of the websites ranges between 26% to 70%.

If you fall in this range, it’s time to lower your bounce rate.

What makes people leave your site quickly?


Slow Page Loading

Google wants to give a positive experience to your visitors. A slow loading page is not a positive experience. It’s frustrating and makes users reach for the BACK button quickly.

Fixing the loading speed is a continuous journey for webmasters and SEO specialists. As your site grows, it can slow down. More content = more “loading” when someone visits your page. However, you can stay on top of this by continually working to lower page load speed as your site grows.

You can review your webpage speed through different tools like Pingdom, Google PageSpeed Insights & GTMetrix. These tools also provide insights specific to your page e.g. reducing third-party scripts, compressing the image size/quality, reducing browser caching etc.

Misleading Meta Description or Title Keywords

Always make sure that your website’s content is relevant (preferably it will match perfectly) to the title tag and meta description. If not, your customers will become frustrated and leave.

If you had a brick-and-mortar store and the sign outside said “Fresh Baked Bread,” but your customers walk in and see you selling T-shirts, they’ll bounce. Treat your meta descriptions and titles the same way you would a side-walk sign.


A Few Bad Pages

If your site’s content, in general, has a low bounce rate, but your website is still seeing a lot of people bounce quickly, then you may have some pages which are contributing disproportionately. Check which pages aren’t pulling their weight. Either add content to them, or give them the ax.

Blank Pages

Check for any blank pages or pages with technical errors like 404 on your websites because such errors can drop your page from search engine results. You can also search for these problems from Google’s perspective by going to Crawl > Crawl Errors in Google Webmaster Tools.

Obnoxious UX and Ads

Don’t bombard your customers with Pop-ups for surveys, opt-in forms, and banner ads.

You can have an exit pop-up, and web forms in-page. But, if you are hitting your customers with “Sign Up NOW” pop-ups the second they land on the page, you can be sure that many of them are bouncing away in anger.


Without Concrete, Measurable Website Goals, Your Site is Nothing More Than a Brochure Sitting Online. 

website goals 2

In the early days of the internet, brochure sites were all a business needed to succeed. You put up a cheap site with Home, About Us, and Contact pages. If you were really cutting edge, a page that allowed users to purchased directly from your site.

The build it and they will come days are long dead. It’s now a must that your company’s site delivers value and information to your potential customers. This means that your site has to actually have an objective. And, that objective (or objectives) must be met if you are to sell products, generate leads, build credibility, or sell services online.

SMART Goals - specific, measurable, attainable, relevant, time based.

SMART Goals – specific, measurable, attainable, relevant, time based.

A Site With No Website Goals is a Site That Sucks

When someone wants to lose weight, they go on a diet. Most people make vague proclamations like “I want to lose weight,” “I want to get healthy,” or “I want to tone up.”

Then they proceed to fail.

How do you measure these website goals?

If you have a lot of weight to lose, you’re in it for the long haul….and you can lose steam along the way unless you have specific, measurable goals to shoot for.

The same goes for your website. Why do you have one? Why did you invest a good chunk of cash in building a site?

  • Because everyone told you that you should have one?
  • Because you want to show off your work (before and after pictures and videos, etc)
  • Are you simply listing your services?
  • Are you looking for more leads?

There is no wrong answer. And, in most cases, you’ll have multiple objectives. Though, one will always be dominant. For most businesses, that is generating leads or sales.

Choose the Most Relevant Goals for YOUR Business

You can have more than one goal (which can be placed on other pages on your site), but, there should be a primary goal. As mentioned above, that is usually to increase leads or sales.

Ideally, you want to bring people to your site from Google with a combination of organic (free) and Pay Per Click (paid ads) traffic. Once a customer lands on your site, you need to make sure it is set up to achieve the goal of turning them into a lead and getting them ready to be sold.

How To Map Out Your Website Goals

How To Map Out Your Website Goals

Accomplish this with high quality content that shows them what you do, how you do it, proof that you’ve done it successfully, and why they should choose you for the task.

  • From there, you can add your secondary goals. For example, if you want to give yoru scuomers visual proof that your service or product is the best, you’ll want a great portfolio page where you show off your best before and after work.
  • You will also want to build your credibility (review videos and testimonials), places you have been featured (newspapers, TV, magazines, trade papers, etc), and good reviews you’ve gotten from sites like Yelp or Angie’s List.
Build a Website Funnel to allow you to achieve your goals.

Build a Website Funnel to allow you to achieve your goals.

This can be spread out over a Reviews Page, your Blog and throughout your site. When you have multiple objectives, it is best to give each a specific page or blog post. A common mistake is to attempt to stuff multiple goals into a site’s Homepage. This is a hold-over from the days where users actually typed in a URL to reach a website. Now, they’re much more likely to find you through search, and will land on various pages on your site. Your Homepage can house your main objective, but give secondary and tertiary goals their own page. This will make your site user-friendly, and Google will reward you with higher page rankings.


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