Instagram has become the go to platform for millennial and Generation’s Z and Alpha. As the younger generations become the dominant spenders and marketing shifts towards them, platforms such as Instagram will increase their advertising revenue. This makes it a must for growth hackers to master. Retaliate1st have built multiple Instagram accounts into the millions of users and here we list our 5 ways to increase leads and sales using Instagram.
5 Ways to Increase Leads and Sales Using Instagram
- Picture Quality is Number 1
No matter what your business or service is, remember that picture quality is to Instagram marketing what headline strength is to print advertising.
You are competing with some high-quality photos on Instagram. Your business needs to stand out. Bright pictures out-pull darker hued shots.
Pictures with blue and light blue as the dominant color pulled 37% more likes than those set in other tones.
- Tell Your Story First, Market Second
Instagram marketing is still relatively new. Users and advertisers alike are blazing new territory. But, one rule that’s accepted by everyone is: no one likes in-your-face marketing in their feed.
It’s been said that Google ads are like a carnival barker, Facebook ads are like having a conversation on your front porch and anyone who walks by and is interested by the conversation is welcome to wander up and join in. Well, Instagram is more like telling a few friends about these gorgeous new shoes you bought, whipping out your phone, and showing them pics. They love them, and want to know where you got them.
Mastering the Instagram Feed
You can do this in your feed and with your ads. Simply tell your story through your visual content (pictures and video) and your captions. Most products will sell themselves if the pictures are of the highest quality. Now you just need to give followers a reason to click (free, sale, exclusive content, etc.)
- Track Traffic with Short Links
Measuring ROI on social media can be difficult at times. Measuring traffic from Instagram to your site shouldn’t be hard.
Full links are harder to track than shortened ones, so consider services like bit.ly or TinyURL when posting links in your feed. They’re easier to track, and easier to read for your customers.
- Don’t Blow the Bio
Your bio page will get picked up on Google for searches you’re not even thinking about. Instagram is a huge site with a lot of traffic. Load your bio with useful information, and how it can benefit your customer, then link it to a landing page that captures user info. You won’t build a business overnight with this method, but over the long term you’ll attract a lot of leads that would’ve otherwise been lost.
- Use Video – But Not Exclusively
Video, if done well, will capture more attention than pictures. It also allows you to bring your copywriting to life, giving your visitor a visual and auditory tour of your product or service.
But, don’t rely on video alone. Despite what cell phone companies’ commercials tell you, not everyone is walking around with an infinite supply of 4G service. Video can be slow to load, eat into data, and simply not work when your user is low on bars.
Don’t lose a customer because they became frustrated with a feed full of videos that they can’t watch.
Mix in pictures with the same message so you attract those who couldn’t connect with you in your video content.