How to Bootstrap Your Digital Marketing

By | Creative, Digital, Marketing, SEO, Social Media | No Comments

In the early stages of your business, or during the initial launch of a new product or service, you may not have an unlimited budget to promote your new venture online. But, this doesn’t mean that you have to skimp on your digital marketing efforts. You can bootstrap your digital marketing. Even if your business is brand new, you’re probably familiar with the concept of Bootstrapping, or using cash flow and profits to fund the next phase of your business. The concept is battle-tested, and it works. But, do the rules apply to online businesses? How can you best re-invest profits to grow your business by marketing online? In the early stages of your business, or during the initial launch of a new product or service, you may not have an unlimited budget to promote your new venture online. But, this doesn’t mean that you have to skimp on your digital marketing efforts. Even if your business is brand new, you’re probably familiar with the concept of Bootstrapping, or using cash flow and profits to fund the next phase of your business. The concept is battle-tested, and it works. But, do the rules apply to online businesses? How can you best re-invest profits to grow your business by marketing online? Bootstrap your Digital Marketing Start with Social Capital Using social media to promote your business on a budget is nothing new. In fact, it’s not even very effective when you try the totally cost-free route. If you have an amazing product or service that goes viral, great. But for most businesses, that’s not happening right away. You start a Facebook page, an Instagram, a Pintrest account and are faced with the social media equivalent of a writer’s blank page fears: there’s no one there. You can promote to friends, like…

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5 Steps to Dominating Google Local

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Google Local is a great way for start-ups and small businesses to grab a foot hold in their industry. It allows marketers to target local customers and consumers to search for local businesses and products. Here we list our 5 keys to dominating Google Local. 5 Steps to Dominating Google Local Consistency in NAP Consistency in branding is important. It’s even more important when it comes to your listing on Google MyBusiness (Google Local) and across the internet on local sites. If you want to crack the top 3 in map listings, your business’ info must be on point. Make sure that your business’ name, address, and phone number is the same on all sites. This can get tricky if you are using local numbers for different offices, but if you can manage to use an 800 number as your go-to, then add the locals as secondary points of contact, that’s a safe bet. While it may seem trivial, make sure your address is the same on all sites that list your business. Sometimes this can be daunting because dozens of new sites pop up every day, and many of them simply scrape your info and post it. They make mistakes. If your office is on 100 Third street, and one of them lists it as 100 3rd street, you will run into problems. Your business name should be consistent as well. Keep it simple! If you’re Joe’s Plumbing, don’t get cute with Joe’s Plumbing Brooklyn, Joe’s Plumbing Staten Island, Joe’s Plumbing and Hot Tubs. Pick one, and stick to it. Google Local Guidelines From Google’s guidelines regarding business names: Any additional information, when relevant, can be included in other sections of your business information (e.g., “Address“, “Categories“). Adding unnecessary information to your name (e.g., “Google Inc. – Mountain View…

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Kill Cold Calling and Increase Sales Anyway

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Do you hate cold calling but need leads? You’re not alone. IT’s rare to meet anyone that enjoys being cold-called. Yet, countless businesses continue to rely on it for lead generation. At best, you are starting off on the road to a very difficult sale. At worst, you’re pissing off a potential customer and branding your business as “one of those telemarketers.” There are ways to increase leads and get cash flow rising without cold calling: Public Speaking This is old school and underrated. When you speak in front of an audience, even if it’s only a handful of people, you are instantly positioned as an expert. Most businesses and organizations are only happy to have you offer a free, educational talk with their members or employees. If you deliver a ton of actionable, informative content, and pass around a sign-up sheet, hand out promotional material, or better yet, ask for their business after the speech, you’ll find yourself with a steady influx of leads. If you fear public speaking, either get over it (as a business owner you’re in a leadership position), or find someone in your company that thrives on the attention of performing for an audience. Sell The Audience You don’t want it to turn into one of those sleazy “free” speeches that do nothing but sell the audience the entire time. Speak, educate, and help your audience and they’ll be jumping to give you their business. Also, this is a great way to spread the word about your brand. People love to tell their friends about the great info they learned during a presentation at the local library. They’re not so keen on telling them about the fascinating conversation they had with a cold-caller at dinner time. Internet Leads If you’re new to marketing online, use…

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4 Ways to Improve Your YouTube Rankings

By | Content, Creative, SEO, Uncategorized, Website | No Comments

YouTube is the world’s second largest search engine. only Google beats YouTube on the number of searches that occur on the platform each day. Many brands focus on optimizing their YouTube rankings, and the businesses that are respecting this search engine, are seeing double digit rewards. Retaliate1st has a team of video content marketers, that can help you dominate YouTube. Here are our 4 key recommendations on improving your rankings. 4 Ways to Improve Your YouTube Rankings Upload a Lot of Great Content This seems obvious, but the number one step to getting your videos ranked on YouTube is to post great videos. We’re not talking about going “viral.” That occurs more from luck than planning, as it’s impossible to predict what will grab the public’s attention enough to cause a video to go viral. Instead, you should focus on putting out informative, entertaining videos that will be useful to your customers. They can be funny. They can be straight-info. They can be a combination. Just don’t make them boring, or worse, uninformative. Beef-Up Your Profile Make sure that your YouTube profile is not an afterthought. Load it with info about your company, and most importantly, how you can help your potential customers (viewers). You should use this area to link to your other social media platforms, your website, blogs, and anywhere else your company has a presence. Load your videos, and break them down into playlists. IF you are familiar with SEO or website building, you’ll recognize the concept of creating “silos” of content. Playlists are an easy way to silo (categorize) your videos. This helps your viewers find relevant videos, and helps your page rank because it is easier for YouTube to index your content. Choose Your Keywords Carefully It’s amazing to watch a business agonize over which…

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How to Use Facebook Ads to Target Your Audience

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If you’ve tried Facebook ads before, but got very little results, you’re not alone. The early versions of Facebooks pay per click platform was stiff, counter-intuitive, and downright maddening. But, the improvements that’ve made has turned the once-frustrating marketing platform into a gold mine for business owners. Learn to Use Both Ads and Boosted Posts If you are a small to medium sized business owner, don’t overlook the power of boosted posts. While pay per click ads are still more popular, the changes to the “boost” platform has made it a powerful way to reach potential customers. Boosted posts allow you to promote content on your site, other social media accounts, or on your Facebook page Boosted posts reach a large, very specific audience, instantly Boosting posts is a great way to promote sales and events quickly, without wasting money Define Your Audience Google’s PPC platform is enormous, much larger than Facebook’s. However, Facebook blows away Google when it comes to the ability to create hyper-targeted ads. If Google is throwing a huge net into the sea, pulling in any fish that swim by, Facebook ads are like putting your lines in specific sections of the water, with a specific bait, catching just the right fish to satisfy your hunger. With Facebook you can target: Gender, age, education, income level, location, family status, language, ethnicity, home ownership status, and much more Interests, hobbies, recreational activities, where your customers shop, which brand of credit cards they hold, as well as where they shop, which gyms they go to, and their political leanings Connections: those that have already liked your page and their friends, those who like pages or businesses similar to yours, those who attend events related to your business, and more Facebook Lookalike Audiences Facebook also allows you to develop,…

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