Bookkeeping and Invoicing

Nothing can eat up the time of a small business owner quite like keeping the books, crunching the numbers, and invoicing.

Chances are you started your business because you had a talent or passion for your product or service. Unless that passion was accounting, hand the books to someone else.

As you grow, keeping the books will only become more complicated and time consuming. Instead of letting record keeping eat up a huge percentage of the time you could be putting into pulling the big levers on your business, outsource the task to a CPA. If you need help with the day-to-day numbers, tracking, and invoicing, you can easily find and train an employee or intern to do this for you.

Graphic Design and Your Website

If there’s one area where small business and solo entrepreneurs make a huge mistake it’s in doing their own graphic design and website building.

  • Learning a “little about SEO and websites” will give your business a site that looks terrible, is extremely time consuming to build, generates no sales, and projects a very unprofessional image.
  • Free site creators give you a website that looks like it was made for free.

Doing your own HTML or CSS usually looks like an amateur did the site… at best. Remember that designers and developers go to college for 4+ years to learn coding. This is not something you can become an expert in by reading a For Dummies book over the weekend.


Doing your own graphic design in Photoshop or Paint will take time and give your ads, brochures, and other marketing materials an unpolished, unprofessional look.

We’ve all seen these pieces. Someone is trying to sell us a high-end product (like a new car) and their flyer features a blurry, askew image, hovering above a mass of text set in huge block letters in all caps (and in multiple colors).

  • Do you want your clients and customers to see your business as being a two-bit amateur operation? If you sell services or quality products, hire someone to do your site and your graphic design.

And no, getting your nephew who “knows all that computer stuff” to do your site is not the answer.

Your business website is part of your physical business. It’s no different than building a brick-and-mortar property. Would you hire someone to build a structure simply because they know how to use a shovel?

  • You can find amazingly high quality designers overseas through outsource sites like Upwork and Elance. They work cheap, they’re fast, they’re incredibly effective.

And, using their services allows you to keep a designer “on staff” without having to pay a full-time employee.

You’ll need to do some research and try different designers before bringing one on to do a big project like your website.

  • Ask for their portfolio and references
  • Give them a small task to start (a logo, label for a new product, a one-sheet flyer)
  • Then, find a back-up designer. Having two designers at your disposal is always a good idea for emergency situations (you have to present something to a new client by tomorrow morning and you just found out about it). If one isn’t available, you have your back up read to roll.

Reception and Appointment Setting

IF you are selling products, you may be able to hire a virtual assistant to hire your phone calls and email responses.

Same goes for appointment setting.


Do you want to have to find the leads, set them yourself, then go sell them?

Do you want to be on the phone all day because your customer’s delivery arrived at 5:15pm when the tracking told them it’d get there at 5:00?

If you’re uncomfortable going virtual, hire someone to do this for you. You may even be ablet o score an intern. There are a lot of talented people looking for work. Put in some effort to find someone competent to handle your appointments, customer service calls, and general reception. This will not only free you up to do more important tasks, but it projects a highly professional image for your business.



As a business owner, you’ve probably heard of a little thing called Google Analytics. Google Analytics (or GA) collects data such as referral traffic, paid search traffic, social traffic, and more to help you track where your visitors are coming from and what they’re doing. But these default reports just barely scratch the surface of what Google Analytics has to offer.

In fact, if you just use the defaults and regular configurations, you’re only utilizing 30% of what Google Analytics has to offer.

Let’s talk about the other 70%: Google Analytics Custom Reports.

Like its name, a custom GA report is one that you create and customize based on the information you need. You can create your own report or you can utilize the reports from the Google Solutions Gallery – which allows you to access to custom reports created by others.

Here are five GA custom reports created by the experts that you can either import into your own account or re-create to customize further.

Site Speed Metrics by Browser & Browser Version

This site performance custom reports allows you to identify browsers or versions of browsers that have slow load times. You’ll want to keep a close eye on how long before the page is actually usable, known as the average document interactive time. Make sure your site is loading quickly to keep your bounce rate low – especially since slow sites are a conversion killer.

Metrics by Day of Week Name & Name

This custom report is great for finding out when an online store or site is most active. This is especially helpful if you’re planning to run a promotion or flash sale. It’ll show you the day of the week and even hour of the day when your customers are most active on your site.

Paid vs. Organic Search Performance

If you’re running a paid advertisement, this custom report is a must-have. It allows you to take a peek into the user experience of both paid ads and organic search. You will be able to see the behavioral differences between the two and learn ways to improve user experience.

All Campaigns: Cost Analysis

This custom report allows you to see how much you spent on an ad, how often it appeared, how many people clicked on it, the per session value, the cost per click, and more.

PPC Keyword/Matched Query Report

If you’re looking to find out which queries are being matched to your ad, this report will do the trick. It’ll give you an understanding of what PPC type – exact, phrase, broad – you should use in order to keep your ads relevant.

Whether you plan on creating your own custom Google Analytics report or using one of the above ones, you’ll gain insight into your customers behavior so you can take your business to the next level.

In need of some marketing help? Let Retaliate1st help. We offer services such as search engine optimization, content marketing, and social media. Learn more about our services here.



Marketing is ever-changing. But one thing will never change, we live in a customer-based world. Consumers have their choice and it’s up to brands to ensure their business stays ahead of the curve. Successful brands are those that tailor to their customers – and one way to do that is by utilizing marketing strategies that keep you ahead of the game. Here are five of them.

Keep it Personalized and Look at the Data

With all the competition out there, brands need a way to stay out. Since customers want to know you actually care about them, creating a personalized experience can help you stand out. In fact, personalized calls to action convert 42 percent more than non-personalized ones.

Gathering and studying data is a great way to find topics that matter to your audience. You can track their spending habits, follow their journey, and learn their general interests. Utilize personal data to see how they enter your site, where they go after your site, and when they actually become a customer.

Artificial Intelligence and Intelligent Agents

Technological and customer demands are quickly outperforming human marketers. The amount of data may reach 40,000 exabytes by 2020 but the human brain can only hold about 1 million gigabytes. Today’s technology can help uncover information about user behavior but the key to using that information will be artificial intelligence.

Although AI can never take the place of marketers – and their human creativity – it can help optimize and streamline the process. AI will make it easier for brands to create digital strategies and analyzing data.

Find areas where AI can help – like triggering e-mail campaigns – but don’t use it too much or it will turn customers off.

SEO and Content Convergence

Content and SEO go hand in hand. They need to work together in order to boost rankings and be seen. To utilize this to get you ahead of the curve, make sure to remember that customers recall experiences more than words. Use specific SEO insights – like trending topics or keywords – to find relevant topics. Then, create amazing content based around that.

Analyze your customers and watch how they interact with your material, including what they read it on. And, be consistent! Regularly posting outstanding SEO content will help your brand stand out.

Utilize Native Advertisements

Native advertising is already extremely popular and it’s not slowing down. Native advertising fits better into the user experience. Rather than customers having to respond to pop-ups or other ads, they’re able to see ads specifically tailored to them. And, these ads are often seamlessly integrated into their social feeds.

To use native advertisements successfully, make sure to research your audience and target site’s content to select the platform that best aligns with your target audience. Make sure you create content that attracts readers and makes a strong impression. Since you have a better ability to target a particular audience, you’re able to not only track what content works best but also what platform works best.

Connected Devices: The New King

It’s no secret mobile is dominating search. And while many brands have already optimized everything for mobile, there are new devices on the rise, like fitness trackers and smart watches. Customers use these to get information – often on the go – so brands need to make sure their content is optimized for those devices.

Although digital marketing is constantly changing, use these tips to help you get stay ahead of the curve and gain an edge over the competition.

Get ahead of the marketing game even quicker with Retaliate1st. We are a full service marketing team that specializes in everything from content marketing to social media to search engine optimization. Learn more about our services here.



Unless you’ve been living under a rock, you probably know that email marketing is a necessity when it comes to connecting with your audience and keeping them in the loop. But not all businesses are successful when it comes to email marketing. So, we’ve rounded up seven tips to help you make the most of your email marketing.

Treat Your Customers Like Friends

How do you greet your friends and family in an e-mail? You probably personally acknowledge them or give them a warm greeting. Well, why not treat your customers like that? Customers don’t want to be just another face in the crowd – they want to be seen as human beings. Simply including personalization in your e-mails – and rather than send out one mass e-mail, set up segments based on feedback or customer preferences.

Follow Their Journey

Similar to segmenting based on customer preferences, following their journey is just as important. Customer’s behavior will tell you what they’re looking for. For example, do they open particular e-mails more than others? Do they click through to your website on certain e-mails? Combine this with demographics and you can customize a sales funnel based on your customer type.

Always Optimize

Never let your e-mail campaigns get stagnant. Always split test your campaigns to see how efficiently they’re running and what you can do better. You can constantly tweak and refine future campaigns to ensure they are working for your business, not against it.

Give Them Space

While it’s true that if customers sign up for your e-mail list they probably want to hear from you – but that doesn’t necessarily mean all the time. Just because you ran a successful campaign doesn’t mean you should immediate follow with another campaign. Allow time between campaigns to give your customers a break. They don’t want to be hounded by promotional e-mails all the time.

Based on customer feedback, define a schedule and stick to it. If you said you’ll only e-mail your customers once a week, don’t e-mail them four times a week or you’ll risk losing subscribers.

Keep An Eye On Automation

Although email automation is essential for an effective email campaign, it shouldn’t be relied on. Use it to eliminate tedious processes but it shouldn’t replace you.

Offer ‘Opt Down’ Not ‘Opt Out’

It’s becoming increasingly easier to opt out of email campaigns. Rather than only offer an unsubscribe option why not offer them a “break”. Offer an ‘opt down’ option as a way for customers to choose to receive fewer e-mails from you. That way, they’re still your subscribers, they just won’t receives as many e-mails.

Get Mobile Ready

Now more than ever customers are using their mobiles for, well, everything. Making sure your e-mails are mobile friendly will go a long way when it comes to click-through rates and engagement.

Though not necessarily “groundbreaking”, these tips will help you create – and keep – and effective email marketing campaign.

And if you’re feeling stuck, let Retailiate1st help. We’re a full service marketing team that offer services such as business strategy, performance marketing, social media, and more. Learn more about our services here.



Have you ever caught yourself on a YouTube binge? They’re similar to Netflix binges, but instead of watching the same series for hours, you hop on YouTube to look up one thing and end up somewhere completely different. While personal binges can be a sign of procrastination, those binges can be an instrumental marketing tool for your business.

If your business isn’t on YouTube or if you simply aren’t utilizing the platform, it’s time to start. Here’s why your business needs a YouTube channel.

It Establishes Authority

Did you know that YouTube is the second largest search engine? If you’re not using this social channel, you’re missing out on gaining viewers and followers. When used efficiently, video marketing helps build trust and establish authority. Consumers are bored with static or physical ads – they want more. Uploading video content – like tips and tricks or strategies specific to your industry or brand – builds authority and trust with your audience. How-tos and quick tips are the perfect way to help your brand be seen as an expert on the topic.

It’s More Engaging

If the popularity of Netflix binges is any indication, people love watching videos now more than ever. Videos are a way to provide a more personal feel than traditional print marketing. Like other social channels, YouTube lets users comment on videos, allowing them to communicate directly with the brand or company. Businesses are then able to reply to comments, ask questions, and generally engage with their consumers.

YouTube essentially humanizes a business and makes them more approachable and helpful.

It Builds Trust and Credibility

Trust is absolutely everything when it comes to gaining – and keeping – customers. Customers that don’t trust you won’t buy from you. Uploading quality content to YouTube helps build a relationship with your customer and allows them to visually see your product or services. Even a simple 30 second video can be more engaging than a full sales page.

One way to build credibility and trust is to upload videos of reviews or actual customers. Consumers trust reviews and showing how your product or service worked for someone else can certainly help. Other types of videos you can upload to gain trust and credibility are how-tos, behind-the-scenes, personal stories (such as why you started your business), and more. Try out a few different types and see which one works best with your customers.

You may be thinking YouTube videos are hard to make, but they’re actually relatively simple. There are several different types of video editing software available that make video editing a breeze. And don’t get intimidated! Start with short, small videos – you can even take them on your smartphone – and build from there. You’ll be a YouTube pro in no time.

Still feeling lost when it comes to YouTube marketing – or just marketing in general? Let Retaliate1st help. We’re a full-service marketing team here to help you grow your business in whatever area you need – from social media to website and mobile development. Learn more about our services here.



Snapchat is currently all the rage and there is no sign of it slowing down. While many people use it for personal purposes, there is a huge opportunity for businesses who use this platform to connect with their audience. Since it can be intimidating and confusing to some marketers, we’re here to help!

Why You Should Market On Snapchat

Snapchat is very valuable to businesses – for those who use it right. Let’s look at some of the statistics. There are an estimated 200 million monthly users on the platform who send at least 700 million photos or videos every day. There are nearly 100 daily users and Snapchat reaches over 10% of the United States digital population.

It has more users than Twitter and to top it all off – over 75% of its users are online shoppers.

Furthermore, Snapchat has less competition than other social platforms. While every brand has a presence on Instagram, Twitter, and Facebook, Snapchat still has relatively low competition. It’s different than other platforms – it allows you to reach your audience in a new, more authentic way with a new type of content. And, it allows you to connect to new audiences – especially if your product caters to the younger demographic – especially millennials.

How To Market On Snapchat

Snapchat has a lot of fun features – photos, videos, and stories – along with editing options like drawing tools, emojis, and texts. While Twitter, Instagram, and Facebook allow users to like and comment on posts – Snapchat allows you connect with your audience on a more personal level. You can show them behind the scenes videos, snaps of new products, and bring a more “real-life” aspect to your brand.

Some tips for effectively marketing on Snapchat is offering coupon codes to your followers. You can either offer a simple coupon code or have more fun with it by asking users to snap pictures of themselves with your product in exchange for a discount code.

Connecting with influencers is another way to effectively market on this platform. Teaming up with an influential brand or person can connect you with users you may not have otherwise. And, since influencer marketing can be highly effective, it can help increase engagement with your current followers.

You can even build anticipation by doing “countdowns” to new products or an event. Always leave them wanting more, though, so they stay engaged – use phrases like “stay tuned” or “we’ve got a surprise coming.”

Use a mix of images and videos to keep your followers engaged. After all, seeing one image after another is not as fun as watching a mixture of images and videos. Also, try telling a story on your Snapchat. Everyone loves a story and users are more inclined to keep opening your Snaps if you’re telling an interesting story.

How To Promote Your Snapchat

One downside to Snapchat is that it makes it harder to connect with users. You can’t see if someone follows someone else on Snapchat so the best way to promote your own is by sharing it on your other social sites like Instagram, Twitter, and Facebook. You can even promote it on your blog or to your e-mail subscribers.

Using a QR Code

QR codes are one of the most effective ways to connect with new users on Snapchat. These machine-readable codes allow users to scan your unique QR code and immediately follow you. Sharing your code across other social platforms is a great way to get the word out.

Tracking Results

Unlike Facebook or Pinterest, Snapchat doesn’t have an analytics tool, nor does it have a third party analytics tool. However, there are ways to track results. For example, you can see who viewed your snap, who responded to it, or who is engaging with you via chat.

You can also see how many people viewed your story and how many screenshots were taken. The number by the eye is how many people viewed your story while the number by the arrow-like image is how many screenshots were taken.

To determine a campaigns effectiveness, you can divide the number of snaps opened by the amount of snaps sent.

Don’t let Snapchat marketing overwhelm you! Use this guide to help create a successful – and fun – campaign.

If you’re looking for some help with social media, why not let Retaliate1st help you? We offer services in social media, content marketing, business strategy, and much more. Learn more about our services here.



Have you ever heard that a personal brand is just as important as a company brand? Well, it’s true. Having a personal brand is just as – if not more – important than having a company one. They help you attract customers by simply being yourself – but it doesn’t happen overnight. It takes hard work, time, and few tips and tricks – but when done correctly, it can benefit your company immensely.

Build A Blog And Find Your Voice

These days, it’s nearly impossible to have a personal brand without a blog. Creating a blog allows customers to see the person behind the business and gives a glimpse into your own life – making your company more trustworthy. It’s not always easy to blog consistently, but if you commit to blogging even just once a week, it’ll help you fine-tune your voice, and help grow your business.

Create Valuable Content

Taking it a step further from blogging, creating other valuable content will help attract customers and grow your business. An infographic – a visual aid that is easily digestible and delivers a message or a podcast – is a highly popular form of content that allows audiences to listen to you on the go. Or, you can create a vlog – also known as a short video. Vlogs allow you to become the (literal) face of the brand and is a fun way to get in front of your audience. An eBook is also a great way to entice new customers. You can offer them a free eBook as a thank you for signing up for your e-mail list, for example.

Utilize SEO

Similar to optimizing content for your company, optimizing content for your personal brand is just as important. If your company specializes in digital marketing consulting in California, use that as a keyword to help brand yourself as a digital marketing consultant in California. Make sure all your blog posts are SEO optimized and your content is relevant to your market.

Build A Following

Social media is the king when it comes to building an audience and following. You can use Instagram, for example, to give users a behind-the-scenes look at your life or you can use Twitter to offer short bits of information. Regardless, consistency is key when it comes to social media. Post often and post regularly in order to build a loyal following. And don’t just post any old content – make sure it’s relevant to your personal (and company’s) brand.

Use these tips to help create and establish a successful personal brand – for both yourself and your company!

If you have no clue how to start your personal brand, let Retaliate1st help. We specialize in services like content management, social media, search engine optimization, creative, and business strategy to help you create the best personal brand you can. Learn more about our services here.



Are you feeling like it’s time to rebrand? Maybe your current brand isn’t bringing in the results you’d like or you just think it’s time for a revamp. Either way, rebranding is not easy. Here are some tips and tricks for launching a success one.

A New Name Doesn’t Fix Everything

Changing the name of your business doesn’t mean everything will automatically be fixed – it’s only one component. You don’t necessarily need to change your business name to rebrand, but if you do, be prepared for an initial loss in customers and organic traffic.

Make sure you know your overall rebranding strategy inside and out – use customer insight along with concrete data. Redefine your target audience and find a look and feel of a website that fits that consumer. It may take longer than expected, but it’ll worth it.

Make Sure Your Team Has As Much Information As Possible

When you are ready to share the news with your team, arm them with as much as information as you can. Make sure they know why you are rebranding – and the sooner the better. You’ll want to make sure everyone is prepared!

You’ll Never Be 100 Percent Ready

As with most things in life, nothing is ever 100 percent ready – or perfect. There will always be new bumps in the road and constant need for improvements and changes. But don’t let that stop you and don’t let it drag out your rebrand. You can even try setting a firm date to launch by – even if you aren’t 100 percent ready.

Consider Partnering Up With Someone Recognizable

If you are planning to hire a creative director or brand strategist, partnering with someone of influence can help establish brand recognition. It’s beneficial to both you and the person you are working with. They’ll be able to say they helped you rebrand and in turn, people will trust you.

Less Can Be More

Some brand owners have to tendency to think more is better when it comes to be rebranding, but that often isn’t true. Sometimes less is more, especially when it comes to websites and logos.

Let It Take You In Unexpected Directions

Brands often get an idea of what they think the rebrand should look like, but it’s important to be open to other concepts. For example, you may want a bright, vibrant logo but your target audience prefers clean and simple. A creative director or branding firm can help by providing different options you might otherwise not have expected.

And Finally – Celebrate!

Once you finally rebranded, it’s time to celebrate! Rebranding is no easy task and it is not a quick fix. It takes time, a ton of strategy, and a lot of trial and errors – so when that time comes, celebrate it! Celebrate as a team and publicly and take pride in the fact that you just rebranded!

Looking to revamp and rebrand? Why not Retaliate1st help? We offer services such as business strategy, performance marketing, social media, website & mobile development, content marketing and more. Check out our full list of services here.



If you’re like most online shoppers, you’ve probably read at least one review before clicking that “add to cart” button. While product descriptions are great for telling you what the item is and what it does, reviews tell what it actually is and what is actually does. If you aren’t already utilizing reviews on your website, now is the time to start – and we’re here to tell you why.

Whether you are a service-based or product-based business, reviews are critical and help provide shoppers with the security they need to make a purchase. And while it’s no fun to get a negative review, both negative and positive reviews give your website instant credibility.

The Facts

According to a recent study, nearly 75 percent of shoppers trusted a local business more if they read positive reviews. And, 90 percent of consumers said that positive online influenced their decision to purchase – and nearly 90 percent weren’t discouraged by a past negative review.

Helping Your Business

While reviews are beneficial to customers, they also help online retailers or businesses. With all the information out there on the internet, your brand must stand out. Visual reviews – such as those that feature stars and colors – are more eye catching than plain ones.

Feedback from customers also help retailers and brand owners’ insight into how their products or services are working. Maybe the stitching is off on an article of clothing or a product isn’t working within a service package. Take that feedback into account – even negative feedback – and use them to constantly improve your product.

Enlist the Help of Experts

While feedback from customers is a great way to influencer potential customers’ decisions, reviews from experts will also help. Feedback from experts helps give consumers another perspective and will certainly boost trust. Try using a mixture from both customers and experts for the perfect blend.

Engage With Customers

If you get a negative review, take it with a grain of salt – unless it has to do with the quality of your product or service – and focus on the positive ones! Respond to customers questions and say thank you if they give you a compliment. You’ll show other potential customers you are in tune with and respect your audience!

Even though feedback isn’t always positive, it’s crucial for the success of your business. They are an integral part of any online business – whether service-based or product-based. Make sure your reviews can be found easily on your site – they don’t have to be front and center, but they do have to easily accessible – and watch your business grow!

If you’re looking to take your business to the next level, let Retaliate1st help. We are a full-service marketing company and can help with everything from website and mobile development to business strategy. Learn more about our services here.



It’s impossible to deny that Pinterest is an effective marketing tool. While Instagram, Facebook, and Twitter are often the favorites, Pinterest should not be discounted. In fact, Pinterest pins are nearly 100 times more spreadable than tweets and the half-life of a pin is nearly 2,000 times longer than a Facebook post. So, if you haven’t jumped on the Pinterest bandwagon yet, now is the time – and we’re here to help.

The primary focus of Pinterest is not to post images or ideas to followers but rather save ideas or content for later – making it a very effective marketing tool.

Create a Business Account

Before you start your Pinterest marketing journey, the first thing you should do is switch to a business account. Business accounts have added perks that personal accounts lack. For example, a business account allows you to use promoted pins to help increase brand awareness and boost sales.

Once you set up your business page, provide as much information as you can. Choose an image that is on brand – like your logo. And, be sure to include your logo so visitors can easily access your site. Use keywords in your “about me” section, too, to help people searching for those keywords find you.

Create Boards

Now comes the fun part: creating boards. You can create as many boards as you’d like but try and keep them relevant to your brand. For example, if you’re a fashion brand, you may to create boards like “Fashion Inspiration” or “Jacket Inspiration.” That way, users searching for those topics will come across your board.

Track Analytics

With Pinterest, you can track analytics just like other social sites. It’s only available with business accounts and it tells you how many views and how much engagement you are getting. There is also information on your followers and people who viewed your pins.

Make Your Pins Pop

To make your pins stand out, make sure they are visually appealing and contain the right keywords. Choosing the right image size will ensure your pins get noticed.  The best aspect ratio, according to Pinterest, is 2:3 width to 1:3.5 height – meaning pins that are taller than they are wide will stand out the most.

Make sure you choose pins that are on brand. Tasteful branding images – those with small logos or watermarks – will help users stay engaged and can lead to purchases. Use lifestyle images to mix it up – after all, images of your products alone will get boring! You can use your own lifestyle images or those where customers are using your products! Images with text overlays or lists can also help increase engagement.

Promoted Pins

Promoted pins are Pinterest’s version of a paid ad platform. Essentially, you pay to place your pins in front of a larger audience. Creating promoted pins is very easy and can be done through the “Ads” tab on Pinterest. You can target specific audiences and keywords so your promoted pins are shown to the right audience.

Buyable Pins

A fun feature of Pinterest is their “buyable pins” option. Buyable pins allow users to actually buy something directly from that pin. They’re great for impulse purchases and are easily integrated with most e-commerce platforms.

Optimize Your Pins

Another step to effective Pinterest marketing is to optimize your pins. Find the best times to post your pins depending on your audiences habits – this will take some testing. Make sure your customers can easily pin content from your website by integrating “Pin It” buttons to your site.

Engage With Your Audience

Lastly, make sure you engage with your audience. Staying connected with them by re-pinning their pins, reply to comments, comment on your followers’ pins and engage with and follow popular brands to increase your visibility.

With some time, effort, and lots of pins, you’ll be running an efficient and successful Pinterest marketing campaign in time!

If you’re looking for a little extra help when it comes to content marketing, let Retaliate1st help you! We offer social media, performance marketing, content marketing, and search engine optimization services to help you take your business to the next level. Learn more about our services here.


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