Bookkeeping and Invoicing Nothing can eat up the time of a small business owner quite like keeping the books, crunching the numbers, and invoicing. Chances are you started your business because you had a talent or passion for your product or service. Unless that passion was accounting, hand the books to someone else. As you […]
If you’ve never heard of web scraping, you’re in for a treat. Website scraping is one of the oldest growth hacking techniques there is – before growth hacking was a “thing”. So what is it and why do you need to it? Read on for the answers. What Is It? Web scraping is when you […]
No small business or large company wants to have bad customer service. And yet, there are countless businesses that aren’t at the top of their customer service game. Even if you are a business with impeccable customer service, you are bound to get at least one customer complaint at some point. While it can be […]
As a business owner, you’ve probably heard of a little thing called Google Analytics. Google Analytics (or GA) collects data such as referral traffic, paid search traffic, social traffic, and more to help you track where your visitors are coming from and what they’re doing. But these default reports just barely scratch the surface of […]
Marketing is ever-changing. But one thing will never change, we live in a customer-based world. Consumers have their choice and it’s up to brands to ensure their business stays ahead of the curve. Successful brands are those that tailor to their customers – and one way to do that is by utilizing marketing strategies that […]
Unless you’ve been living under a rock, you probably know that email marketing is a necessity when it comes to connecting with your audience and keeping them in the loop. But not all businesses are successful when it comes to email marketing. So, we’ve rounded up seven tips to help you make the most of […]
Have you ever caught yourself on a YouTube binge? They’re similar to Netflix binges, but instead of watching the same series for hours, you hop on YouTube to look up one thing and end up somewhere completely different. While personal binges can be a sign of procrastination, those binges can be an instrumental marketing tool […]
Snapchat is currently all the rage and there is no sign of it slowing down. While many people use it for personal purposes, there is a huge opportunity for businesses who use this platform to connect with their audience. Since it can be intimidating and confusing to some marketers, we’re here to help! Why You […]
Have you ever heard that a personal brand is just as important as a company brand? Well, it’s true. Having a personal brand is just as – if not more – important than having a company one. They help you attract customers by simply being yourself – but it doesn’t happen overnight. It takes hard […]
Are you feeling like it’s time to rebrand? Maybe your current brand isn’t bringing in the results you’d like or you just think it’s time for a revamp. Either way, rebranding is not easy. Here are some tips and tricks for launching a success one. A New Name Doesn’t Fix Everything Changing the name of […]