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4 Places to Generate Ideas for Content Marketing

Marekting has many trends that rise and fall. The current trend that many marketers are focusing on is content marketing. Content marketing requires that a company creates content to power an inbound engine and drive leads or sales via their website. However, there is a flaw with content marketing. How do you come up with ideas for content? Especially as you start to scale the content up. Retaliate1st has pioneered content marketing for many companies, including start-ups in the pet, tech, wearable and app world. Here we make our 4 recommendations on how you can continually come up with content to power your content marketing and inbound strategy.

4 Places to Generate Ideas for Content Marketing

  1. Google Auto-Suggest

Google’s autosuggest feature is a treasure trove for content creators. Google suggests the actual phrases or questions that people are searching for, so you know that these autosuggests will make great page and blog titles.

Google makes these suggestions based on real searches. The most popular get placed in the auto-suggest categories. If you click on one, you’ll notice at the bottom of the page there are even more suggested links.

How do you use this data to your advantage?

If you have a food deliver service in Philadelphia’s Rittenhouse neighborhood, start by typing in “food delivery”

You’ll see results like:

  • Food delivery near me
  • Food delivery near me open
  • Food delivery Rittenhouse
  • Food deliveries near here

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You just found at least 4 article titles that will carry a ton of SEO value if they’re written and optimized well.

Customer Centric Content Marketing

The idea is to get into the mind of your customer. Play around with questions you’ve been asked.

A basic search for “can I order food” returns these suggestions:

  • Can I order food with paypal
  • Can I order food with a check
  • Can I order food to a hotel
  • Can I order food near here

Again, you have 4 SEO-rich titles and topics that people are actually searching for.

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  1. Trade Magazines

If you’re selling B2B services or products, trade magazines are loaded with ideas. Just because something has been written about doesn’t mean that you can’t offer a fresh perspective on the issue.

Plus, every magazine has a letters to the editor section. Again, what better place to address questions than those coming directly from your potential customers.

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Check the back of the magazine. If you’ve been reading it for a few months, you’ll notice a few advertisers that are listed consistently. This is because whatever they’re selling, readers are buying. Study the ads, the products, and services they sell and address these things on your site, in your newsletter, and in your content strategy.

Lead Generation Through Content Marketing

  1. Lead Forms

If your lead form has a text box with “how can we help you,” or if you have a help page on your site, the questions and concerns of your customers can not only help you create new content, but it will also help you from dealing with redundant issues.

If 15-people are writing in to ask where they can buy your widget in Green instead of red, then either make the answer clearer on your website, or address it in an FAQ. Either way, you have new content plus you won’t have to answer another 15-emails about the green vs red conundrum.

  1. Social Media

Searching hashtags, trends, or simply following brands that offer similar, or related, services to yours can help you get into the mind of potential customers. Is there a need out there not being filled? More importantly, is there a want going unsatisfied?

content marketing

Content Marketing –> SEO and Social Media

Can your business step in with the solution? Are a lot of Facebookers asking where they can find a product similar to yours? Or, are they confused about how a new app works? Find the questions, craft a response, post it to your website and social media channels. It will help your business climb in the Google rankings, and it will help your customers see why they should buy from you.

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5 Best Tools for Tracking Your Website’s Performance

In 2016, we have to track everything and that includes your website’s performance. The performance of your website is critical to measuring your business success. We have to be able to see how it is converting your customers. Is your website driving them to your store, or convincing them to be buying online.

  1. Heatmaps

Heatmaps like those on CrazyEgg or Tableau, help you understand the way your customers are seeing your website.

You’ll get readouts on where their cursor lands, where they’re clicking (or trying to click), how long they’re viewing various parts of your website, and where they head for the door.

This is key because we all develop our business site’s with our knowledge of the products or service. Sure, we may try to introduce the connect to the new client, but having a true “beginner’s mind” is difficult.

Heat maps help us see what our customers see, where they go, and what they want, then adjust our business site to fit those needs. You’ll learn where to place your best content, which images are drawing attention, and which elements need to get the boot.

Analytics To Track Performance

You can also measure which elements on your site is distracting your visitors, pulling them from your main message. This is impossible to know without testing, so heatmaps provide real-time tracking that can increase your leads and sales.

  1. Google Analytics

Nothing new here, but Google’s tracking is still number one. While it’s not 100% accurate, no tracking system is. But, you’re getting data from the biggest search engine on Earth, so the numbers are reliable.

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Understating how to get the most out of Google Analytics is a science unto itself. If you have the budget for it, hire someone who can break down the numbers program in your goals (conversions, sales, etc.). and navigate the more intricate areas of the system. It will pay off with more traffic, more leads, and more sales.

Note: if you have an SEO frim running your site, they probably know analytics pretty well. However, make sure they know that your goal is to make money and grow your business, not perseverate over a .003% decrease in top exit page numbers (everyone has an exit page).

  1. Site Meter

A lesser version of Google Analytics, but allows for easy print out of 3-D graphics. This can be useful when presenting numbers to investors and bosses, and cuts out the leg work of taking Google’s stats and turning them into charts, graphs, and other visuals.

  1. Google Alerts/Social Mentions

If you are looking to track your brand building, invest some time in Google Alerts and Social Mentions. Both will let you know when your site, business, or brand has been mentioned in articles, blogs, or on social media.

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Marketing Analytics for Measuring Performance

For small businesses, especially those involved with content marketing, this is also a great way to easily monitor the web for those who scrape your site and repost your content. Rather than you taking the duplicate content penalty, you’ll know where it is and how to get your stuff taken down.

  1. Marketing Grader

Hubspot’s tool isn’t a true analytics tool, but it can help monitor your overall digital marketing and website efforts.

It will track progress on social media integration, SEO, blogging, and lead generation. The system scans your site and gives you a grade.

Checking in with this tool every quarter is a good way to measure overall progress, and can give you a glimpse into what the competition is doing.

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5 Steps to Take If Website Hacking Occurs

Hacking is usually thought of as happening on an international level. Spies from another country trying to hack the mainframe of America’s national security system. It’s all pulse-pounding, underground, Lisbeth Salander stuff and very scary, right?

Actually, hacking occurs on sites of all sizes and hackers are looking for personal information, banking info, or are just malicious.

And, there are also pissed off or scammy outsourcers that can take your site down. There have been countless cases where a small or medium business outsourced work, the outsourcer put in a back-door entrance in the company’s hosting account, then attempted a virtual hold-up, asking for more money than promised or your site will stay down.

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For even small businesses, hacking can cost tens of thousands of dollars in business.

No matter how it happened, here’s what to do if you’ve been hacked.

Stopping Website Hacking

  1. Contact Your Host

If you see that your site is down, is re-directed elsewhere, or is displaying content that isn’t yours, you’ve been hacked. If you suspect that it could be a freelancer or employee, contact your host. Their techs will be able to close any entrances to the inside of your site, keeping the hacker out.

They can also take your site offline temporarily, and put up a simple landing page with phone number, if needed. This can lessen the damage of your site being down.

  1. Gather Your Info

If you have a web team on staff, get them on it. They’ll be able to access the site through FTP, hosting, and CMS logins. These are critical, as these give your tech team the ability to get inside and fix the damage.

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If you don’t have an in-house staff, find a well-reviewed local service provider, preferably one with both designers and developers on staff.

  1. Utilize Your Back Ups

Hopefully you’ve been backing up your site daily, or at the very worst, weekly.

If you run a WordPress site, there are a number of free back-up plugins. These can be used to automatically back up and store your site’s info (away from the site, so it’s safe in case of attack).

Have a Team To protect Your Website

If you don’t have tech people one staff, find a reputable freelancer or service provider to take your back ups and re-build.

  1. Check Your Lead Flow, Bank Accounts, and Phone System

Make sure that your bank accounts haven’t’ been hit, your lead flow or customer-tracking info is safe (good time to change the password and call the software provider to make sure no one is getting in).

  1. Clean Up and Recover

Even if your site was damaged, it can be re-built. You should not only be keeping back-ups of the site itself, but keep all content (articles, text, pictures, video) backed up on hard devices (flash drives, external hard drives, etc.). This allows your web developer to re-build even if data was lost.

Now’s the time to make sure all passwords are changed (these should be changed regularly).

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6 Key Questions to Ask an SEO Firm

Despite the insider blogs that proclaim that SEO is Dead, the reality is that as long as Google exists and dominates the market, SEO (Search Engine Optimization) will be a huge part of the success of your business. Most people cannot perform SEO elements themselves and the key decision is which SEO firm they should hire. Here Retaliate1st list the questions you should ask any SEO form you are considering hiring.

Offsite SEO Factors

Offsite SEO Factors

6 Key Questions to Ask an SEO Firm Before Hiring Them

Even those who scream that paid traffic is superior miss the fact that unless your site is optimized, you’ll pay more for clicks and lose visitors, leads, and sales because your site is confusing to use, doesn’t have good content, or is poorly written. At its base SEO is taking great copywriting and optimizing it slightly for the search engines.

It is an art and a science, and should be done by a professional. But, the SEO field is rich with scammers, fly-by-night companies, and fraudulent freelancers.

Before you make the wise decision to invest in professional services, ask the SEO firm these questions:

  1. What’s Your Method?

How an SEO firm plans to get your business to the top of the rankings heap can tell you a lot about how successful they are.

Everyone has their own methods, and some are better suited for your business than others, but some are just plain terrible.

The SEO Firm Should Have a Method

For example, link building is still a key to getting your site ranked. It’s old-school, time-consuming, and requires an investment of cash. But, it works.

However, if you do a quick search and find that most links in your industry cost between 20 and 50-dollars, and the firm is pitching you on getting 10,000 links for $19.99, you can be sure they’re involved with spam tactics.

2. How Good is Your Content?

Content --> SEO and Social Media

Content –> SEO and Social Media

Not all SEO firms will provide content, but they should. Content is the future of digital marketing. Without relevant, useful, well-written content, your site (and yoru sales) will suffer.

The easiest way tot get a handle on their skills is to ask for samples. Even if they’re new, they can mock up an article or two for you.

If the text reads like it was written by a foreigner, or by a computer program, they’re trying to scam you. Google hates garbage content and will penalize your business.

  1. Who Have Your Worked With?

It doesn’t matter if they’ve worked with Fortune 500 companies, or a mom-and-pop shoe store, everyone outside of a complete newbie will have reviews. If not, don’t be shy about asking for references from past clients.

Don’t neglect this step! It can tell you a lot about the service you’re about to invest in. Even if they’re inexperienced, every SEO expert has done some free work to build their portfolio, so they should absolutely have a handful of references and reviews.

Is Your SEO Firm Producing Results

  1. How Will I Know It’s Working?

If your business site is new, it can take a while to show up on Page 1. Sometimes you’ll see your site climb slowly, going from page 25 to 20 to 16 to 15 to 8, and so on until it reaches number one. Sometimes, it will be lost in space then suddenly pop up on the top of page 2 before climbing to the first page.

In between, there are several ways to measure progress. Ask them what analytics they’ll share with you so that you can track progress together. If they’re unwilling to share data, or give you vague answers rife with meaningless buzzwords, don’t do business with them.

  1. Which Type of SEO Do Your Perform?

SEO can be broken down into:

  • On-page – optimizing text, photos, video, landing pages, and all content for your search terms. If they provide content, this should be done along with content creation as well as helping you optimize any self-generated content.
  • Off-Page – Link building either through paid links or building links by creating articles, guest postings, and blogs. Both should be used for best results.
  • Internal – Working on coding so that Google’s bots can “Crawl” your site.

Your best bet is to hire a firm that does all three.

on-page-seo

  1. Do You Guarantee Your Work

Few SEO firms guarantee their work. IF they don’t, they’re probably not very good. Yes, SEO is mercurial, but the best firms keep in step with Google’s temeprmental changes, and keep pushing yoru site to the top no matter what updates hit.

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5 Best Ways to Promote Your New Business Online

Starting a new business? You already know that a website is essential, but how else can you promote your new business online?

The reality is, if you don’t have a huge budget for pay-per-click ads in the beginning, you’re going to need to rely on organic marketing methods. These can take time. If you work them to their full potential, you’ll gain traction and the web traffic will start to trickle in. At that point, you can use some of your profits to invest in pay-per-click advertising.

freelancers

Until then, utilize these 5 proven ways to get your new business noticed online:

  1. Make a Stand-Out Website

Just about every business has a website today. But, most of them are terrible. If you want to dominate your competitors, make sure that you build a website that helps you stand out from the crowd.

Do your market research. A site aimed a tweeners buying Bluetooth earbuds should look and function differently than one aimed at seniors looking to re-finish their bathrooms.

But, no matter who your audience is, make sure your site is clean, packed with good content, and is easy to navigate. No matter how web-savvy the user, if they can’t find your product page, you aren’t going to sell anything.

  1. Establish Your Social Media Pages

While Twitter, Instagram, Pintrest and slew of other social media sites grow in reach, Facebook is still the king of social media marketing.

Their “boosted” post feature angered a lot of small business owners who went from reaching hundreds or thousands of customers with each post, to needing to pay between $5 and $1000 per post to be seen.

But, as the program has aged, many businesses have utilized the power of boosted posts to reach deep, defined, niche audiences.

Facebook

Combined with its pay per click platform, Facebook should be our go-to early on.

Integrate Facebook with the other social media sites that fit yoru business. Early on, you’ll have very few followers. But, stay consistent, use your budget wisely, continue to crank out quality content, and soon you’ll have a solid base of followers to market to.

New Business Targeting and Content

  1. Use Local Listings

Local listing makes the search easier for your business to be found locally. Make sure you are registered with Google MyBusiness (Google Local). Then, use the same address and phone number for all local listing sites. Google likes uniformity in their local results.

  1. Generate Content

Blogging, with no followers, may seem pointless. But, learn to create, or hire quality content creators, so that your site becomes loaded with search engine optimized quality content such as articles, blogs, videos, picture, and infographics. Google loves information like this, and gives it preferential treatment in the search engine rankings.

re-purposed content 4

Write content for bigger websites. Everyone needs content. Creating great articles for bigger websites will generate links back to your site. This can help drive traffic to your site.

Don’t neglect writing for your local newspapers. Certain demographics (baby boomers, especially) still read the local paper for info. PR pieces are good, but human interest articles related to your product or service can lead to a solid flow of leads and sales because it not only exposes your business to a large pool of customers, being in the paper also lends your business a great deal of credibility.

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4 Ways Make Social Media Marketing Less Overwhelming

For a small or medium business, using social media marketing can become overwhelming and frustrating. There are multiple platforms to choose from and some are clearly not right for your business. Figuring out return on investment can be tough, since most social media marketing doesn’t operate on a dollars-in v. dollars-out model. Converting likes into sales can be a multi-step process, and is best viewed in the long term.

social-media-marketing-3

If you are unsure of how to get your social media marketing on track, check out these 4 tips. They’ll help you get started, or if you’re already going but find your efforts going in circle, these can help right the ship.

4 Ways Make Social Media Marketing

  1. Editorial schedule

If you are using typical social media marketing and networking sites like Facebook, Pinterest or twitter, you need to plan, carefully, what type of content you are posting. Keeping a simple schedule of what was posted, where & when & what type of content, is key. If you have a social media team, have them keep track of this – anything from spreadsheets to old-fashioned notebooks are fine for tracking content flow on social media.

social-media-marketing-2

Scheduling not only helps you keep track of potential ROI, but it will help you re-purpose content, using it multiple times on multiple sites (even changed slightly), which breathes new life into your content marketing and ensures that all content is exposed to the maximum audience.

  1. Simplify

If you are overwhelmed, it is a sign that too much is going on. It is important to simplify. When in doubt, back off, check your content schedule and start again.

social-media-marketing-4

  1. Stats

What is measurable can be improved and measuring metrics on social media can be tricky. Luckily Facebook offers excellent info in their “insights” section and it helps you track likes, reach, click-through rate, engagement, etc. If you are running ads on social media then these stats can help you measure real ROI.

  1. Free Help

Social media marketing is still fairly new and the game changes quickly. This is exciting for young marketers and finding interns to help with your social media campaigns is not difficult. Still-in-college marketers are hungry for experience and social media is time consuming. Bringing an intern or two on board can help you ramp up your production without costing a ton of money.

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Getting Your New Website Ranked

Promoting your new business website can be a daunting task and having your product or service found by potential clients is the number one priority of new businesses. There can be no cash flow, no earnings, and no profits without customers. Getting your website listed online is key to establishing a new customer base and brining in a steady flow of leads.

website

Getting Your New Business Website Listed

Organic Search Results

Organic search simply means a website being found through a non-paid search. If you type “pizza delivery Philadelphia” into google and wait, you’ll find 7 – 10 listings. The listings are ranked by google in order of importance to the customer and need.

Dominating organic search through search engine optimization (SEO) is a huge undertaking. It works best when left to a professional. There are a number of things you can do to get the ball rolling:

  1. Index Your Website

Check whether your website domain or URLs is listed on the Google by visiting google.com/addurl. If your site’s URL is not already listed, add it to Google. Many platforms, like WordPress, do this automatically for you, but it’s best to always check. This can speed up how fast Google finds out that your business exists.

re-purposed content 3

  1. Optimize Content

The next step is adding some relevant content to your website in order to make it more search-friendly. You should add text, images and video to your site. Focus on the keywords that people might use to search your products or services. The more relevant your website content is, the higher it will be listed in search results.

Optimizing it can be tricky but to start, just provide valuable information about your product or service, as well as ways to contact your or order from your website.

Paid Search

If you want more control over how quickly your business appears on search engines like Google, Bing, and Yahoo, you utilize paid-search advertising, also known as Search Engine Marketing (SEM). The most used is Google’s pay-per-click program that allows you to write ads that will drive customers to your website and unlike running ads in a magazine or newspaper, you only pay for these ads when someone clicks on it, taking them to your site. This can keep costs down, and allow you to keep track of what’s working, and what should get the ax.

crawling

Paid search can wreck your business’ bank account. Especially, if you aren’t’ familiar with how to do it. A professional should be utilized herald if you have the budget for it, paid ads are a great way to get people to your site from day one.

Long term, you should utilize a mix of paid and organic marketing. This way you will capture the biggest chuck of potential customers possible and maximize the return on your marketing investment.

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4 Ways to Improve Your YouTube Rankings

YouTube is the world’s second largest search engine. only Google beats YouTube on the number of searches that occur on the platform each day. Many brands focus on optimizing their YouTube rankings, and the businesses that are respecting this search engine, are seeing double digit rewards. Retaliate1st has a team of video content marketers, that can help you dominate YouTube. Here are our 4 key recommendations on improving your rankings.

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4 Ways to Improve Your YouTube Rankings

  1. Upload a Lot of Great Content

This seems obvious, but the number one step to getting your videos ranked on YouTube is to post great videos. We’re not talking about going “viral.” That occurs more from luck than planning, as it’s impossible to predict what will grab the public’s attention enough to cause a video to go viral.

Instead, you should focus on putting out informative, entertaining videos that will be useful to your customers. They can be funny. They can be straight-info. They can be a combination. Just don’t make them boring, or worse, uninformative.

  1. Beef-Up Your Profile

Make sure that your YouTube profile is not an afterthought. Load it with info about your company, and most importantly, how you can help your potential customers (viewers).

You should use this area to link to your other social media platforms, your website, blogs, and anywhere else your company has a presence.

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Load your videos, and break them down into playlists. IF you are familiar with SEO or website building, you’ll recognize the concept of creating “silos” of content. Playlists are an easy way to silo (categorize) your videos. This helps your viewers find relevant videos, and helps your page rank because it is easier for YouTube to index your content.

  1. Choose Your Keywords Carefully

It’s amazing to watch a business agonize over which keywords and key phrases to use on their website, only to see them treat the keywords of their YouTube videos as meaningless.

YouTube Keyword Optimization & Targeting

If you’ve taken the time to create a video, take the extra step and:

  • Do keyword research – treat this as you would a main page or blog on your website. Analyze your competition, check for the overall draw of the keywords, etc.
  • Perform a search – check out the competition. See how the titles and descriptions of the most-watched related videos are worded

youtube

  1. Craft Killer Titles

Your video’s title is the make-or-break moment. Even if you manage to get it ranked, a boring title will keep users from clicking through.

Treat video titles the same as you would pages on your site, the subject of one of your email marketing campaigns, or the headline of a direct mail piece. Every word you write is marketing, Your video titles, if written properly, can help propel you past your competition.

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Try to include keywords/phrases while engaging the audience and enticing them to click. Despite current trends for adverb-drenched hyperbole, the old standby headline architypes: questions, how-to, and bold statements still rule.

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3 Key On-Page SEO Ranking Factors

On-page SEO factors are fast becoming underrated and undervalued. But, their importance is actually increasing. If you implement these three factors on your site, you’ll leapfrog your completion. Let them deplete their budget on excessive link buying and the latest fads while you strengthen your on-site SEO and dominate them.

How Content can be the tip of your spear, with the other points being social and SEO

How Content can be the tip of your spear, with the other points being social and SEO

3 Key On-Page SEO Ranking Factors

  1. Title Tags

All of your SEO efforts are wasted if you don’t have good title tags. If you’ve outsourced the building of your site, or its digital marketing, do a quick search of your title tags to make sure they’re strong enough to grab Google’s attention.

Do your titles sound natural?

Do they describe what your service or product is about?

If you’re a local business, do they let potential customers know where you’re located?

A huge problem with small businesses is that when they farm out the building of their sites, the SEO firms either mis-title their pages, giving them generic names, or they only put effort into the site’s homepage.

off-page-seo

Every page, every article, every blog must have a strong title if you want to rise to the top of the rankings and stay there.

A good way to start is to make sure the keyword of that page is in the title.

Selling smart phone covers in San Diego? Start with:

“Smart phone covers stores in San Diego”

In general, the closer the keyword is to the beginning of your title, the more weight it will carry. But, make it sound natural.

You can build content, and great titles, many times over by repurposing

  1. Content

Better content means better rankings. And, good content meets Google’s criteria for being:

  • Uniquely valuable (pages that would be described by 80%+ of your visitors as being useful and high quality)
  • Sharable (remarkable videos, pictures, and text aid your shareability)
  • Naturally keyword optimized

Good content provides a breeding ground for your keywords and key phrases. It allows you to optimize your site without sounding unnatural, because you’re using your key phrases as a way of informing your audience.

on-page-seo

Note for pictures and video: don’t get lazy when it comes to optimizing images and video. Alt tags are extremely important for your media. Sometimes just optimizing your images can push you over the hump, and get your site on page one.

  1. Contact Info Consistency

This is a minor factor with Google, but a major one with customers.

Make sure that a potential customer could land on any page on your site and easily find your contact info. Don’t assume that just because your phone number or email is in your header, that this will be enough. Place your contact info (forms, email link, clickable phone number) throughout your content, as appropriate.

Remember that not everyone will discover your site through your home page. Many will land on deep pages. Give them a way to contact you and you’ll pull more leads. Plus, Google does reward this practice, and specifically penalizes sites that have less than optimal contact information listed.

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Building Your Brand With Content

Content is like water, marketers need it to survive. It is the life-force of all modern marketing engines, especially those that rely on in-bound traffic. Having built many high-speed content engines, we recommend building your brand strategy, content plan and then following these tips to optimize your content.

Simple Content Strategy Flow Diagram

Simple Content Strategy Flow Diagram

2 Ways To Build Your Brand With Content

  1. Focus on the Customer

Just like in sales, if you want to gain and keep your customer’s attention, you need to focus on them. While many businesses are now utilizing content marketing, most miss the mark by using their content to talk only about themselves.

Content --> SEO and Social Media

Content –> SEO and Social Media

Yes, you can use articles, videos, podcasts, pictures, and social media to tell your customers how great you are, how many awards your business has won, and how highly rated you are. But, you have to bend that info back, and let them know how all of that will benefit them.

  1. Storytelling

Telling stories is one of the oldest ways to hold someone’s attention. In sales and business, it’s no different. In fact, good storytelling in your content marketing can build your brand and increase leads and sales.

Tying in with focus on the customer, using stories about people “just like them” helps cement your brand as a solution in their mind.

content-marketing

So, rather than simply cutting-and-pasting a review from a client, use that testimonial to create a story.

Content Options

What’s more compelling:

“This service is great. 5-Stars.” – Mrs. Jones, Westchester, NY

Or

“Water was bursting out of the pipes, the water heater was rattling, and a small flood was forming in the basement. As if that wasn’t bad enough, when Mrs. Jones called us, she was in near-tears as she watched countless memories stored in irreplaceable photo albums float away.  We were able to get to Mrs. Jones’ home within the hour, patch the leak, drain the flood, and had her waterheater up and running again by morning. Here’s what Mrs. Jones had to say about her experience with us: This service is great! 5-Stars.”

In the latter case, you’re walking the potential customer through a situation we all have been through. The testimonial is fairly weak in both cases, as many are. Most of your customers are going to give a short review. They’re busy, and most people have a tendency to “not know what to say” when faced with a blank page. So, don’t expect effusive praise from everyone. However, even small testimonials, when embedded in the story of how it happened, will implant in the mind of your future customer as the go-to solution when they have a similar problem.

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