Creatives Archives - Retaliate 1st

When it comes to marketing on Instagram, you can subscribe to a lot of theories on what works, but the one common thread among all marketers, and the research, is that your Instagram campaigns live and die with the quality of your Instagram photos.

Better Instagram photos = more views, more likes, more engagement and more sales.

With that in mind, let’s take a look at 3 ways to improve your marketing on Instagram, through better Instagram photos:

How To Improve Your Instagram Photos

Use Your Phone’s Native Camera App

Using your phone’s camera is a better option than using Instagram’s camera. This is especially true if you have a newer version of the iPhone or Samsung Galaxy, both of which come with powerful cameras.

Why is your phone’s camera better than Instagram’s?

You can take photos without filters
You can edit photos much more easily, and much more quickly, in your phone’s native camera app and editing software
You can set your phone’s cam to take pics that are 640 x 640, making them perfect for Instagram without having to crop
Most phones have more powerful zoom, clearer pictures, and better lighting
The free, or near-free, photo editing apps on smart phones are actually pretty powerful, and can help you enhance lighting, focus, remove red-eye, and make your IG pictures clear and eye-catching

Interesting Instagram Photos Excel

Take Pictures of Interesting Things

This should be obvious, but we’ve all unfollowed a brand (or person) that insists on posting boring photos.
No matter what your product or service, there are opportunities to post photos of really dynamic content that will engage your followers.

Before and after pics work well for weight loss products, home improvements, design, graphics, and clothing stores.
Photos of your product being modeled are always a safe bet. Research shows that including a human face in a picture of a product increase views (and sales). Have great clothes you’re selling? Put it on a model that is a slightly idealized version of your customer and do a photo shoot. One shoot can give you a strong catalogue of content.
Cool places – if you are an adventure traveler, restaurant, or you sell lifestyle, pictures of nature, especially breathtaking views, always perform well on Instagram
Food – we all love to look at pictures of food. If the pictures are bright, clear, and the food is colorful. This should be a no-brainer for restaurants. But, next time you’re on Instagram, check out how many clothing and watch dealers use food in their photo shoots. Elegant coffee displays are the focus of a picture, but the watch on the wrist of the woman with her hand poised on the cup is the real draw.

Instagram Photos Of People Are Most Liked

Use Instagram Photos of People

This can be applied to using models, or taking pictures of your staff having fun, working, or doing interesting things.

Remember, Instagram is simply another marketing channel. No matter where you’re selling, people want to buy from people, not faceless corporations. This is why product images featuring faces do so well. It’s also why any marketer worth a damn will tell you to include pictures of your staff on your website’s About page. Put a face on your Instagram and your brand identification (and sales) will grow.

2 Ways To Build Your Brand With Content

Focus on the Customer

Just like in sales, if you want to gain and keep your customer’s attention, you need to focus on them. While many businesses are now utilizing content marketing, most miss the mark by using their content to talk only about themselves.

Content –> SEO and Social Media

Yes, you can use articles, videos, podcasts, pictures, and social media to tell your customers how great you are, how many awards your business has won, and how highly rated you are. But, you have to bend that info back, and let them know how all of that will benefit them.

Storytelling

Telling stories is one of the oldest ways to hold someone’s attention. In sales and business, it’s no different. In fact, good storytelling in your content marketing can build your brand and increase leads and sales.

Tying in with focus on the customer, using stories about people “just like them” helps cement your brand as a solution in their mind.

So, rather than simply cutting-and-pasting a review from a client, use that testimonial to create a story.

Content Options

What’s more compelling:

“This service is great. 5-Stars.” – Mrs. Jones, Westchester, NY

“Water was bursting out of the pipes, the water heater was rattling, and a small flood was forming in the basement. As if that wasn’t bad enough, when Mrs. Jones called us, she was in near-tears as she watched countless memories stored in irreplaceable photo albums float away. We were able to get to Mrs. Jones’ home within the hour, patch the leak, drain the flood, and had her waterheater up and running again by morning. Here’s what Mrs. Jones had to say about her experience with us: This service is great! 5-Stars.”

In the latter case, you’re walking the potential customer through a situation we all have been through. The testimonial is fairly weak in both cases, as many are. Most of your customers are going to give a short review. They’re busy, and most people have a tendency to “not know what to say” when faced with a blank page. So, don’t expect effusive praise from everyone. However, even small testimonials, when embedded in the story of how it happened, will implant in the mind of your future customer as the go-to solution when they have a similar problem.

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Building Your Brand With Content

2 Ways To Build Your Brand With Content

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