Studies show that Pinterest is one of the fastest growing social media sites in the world. Almost 3,500 pins are posted every minute. And, not only does Pinterest have a huge, active audience, it also has consumers with a buyer’s mindset:
- They’re 10% more likely to buy than users that come from other social media sites
- Pinterest drives more than 300% revenue per click than Twitter, and nearly 30% more than Facebook
So, why aren’t more of use utilizing Pinterest as a lead and sale generation source? Usually it is a misunderstanding of the power of Pinterest.
How To Use Pinterest For Lead Generation
- Profit from User Generated Content
Some clothing retailers are putting user generated content to great use by utilizing contests. Before and after’s, or “favorite products” for the holidays.
Users take pics, turn them into pins, and share them on their boards along with their email address.
- One company saw a 23% increase in re-pins, and that led to an increase of 44% in revenue per click
- Pins as Social Proof
Your business can never build too much credibility online. Reviews, testimonials, and awards go a long way to helping your business’ reputation.
But, what’s even more powerful is user generated content.
Many companies are using pins of their customers using or wearing their favorite products. What a beautiful way to use “live action” testimonials of people just like you…
The company then re-pins, using a “shop now” call to action. This has led to click increases of 25% or more.
Encourage your customers to pin pics or videos of themselves using your products or enjoying your services. This is powerful social proof, and allows your product to be displayed in the real world, by real people.
- Reward Referrals
Create custom welcome messages for traffic that you drive to your Pinterest home page.
Offer discounts, coupons, free shipping, free estimates, etc. to reward referral traffic.
This gives you a great opportunity to make that new traffic stick, and to increase opt-ins and follows.
Plus, giving things away for free is still one of the most powerful ways to create trust and loyalty in your customer base.