Promoting your new business website can be a daunting task and having your product or service found by potential clients is the number one priority of new businesses. There can be no cash flow, no earnings, and no profits without customers. Getting your website listed online is key to establishing a new customer base and brining in a steady flow of leads.
Getting Your New Business Website Listed
Organic Search Results
Organic search simply means a website being found through a non-paid search. If you type “pizza delivery Philadelphia” into google and wait, you’ll find 7 – 10 listings. The listings are ranked by google in order of importance to the customer and need.
Dominating organic search through search engine optimization (SEO) is a huge undertaking. It works best when left to a professional. There are a number of things you can do to get the ball rolling:
- Index Your Website
Check whether your website domain or URLs is listed on the Google by visiting google.com/addurl. If your site’s URL is not already listed, add it to Google. Many platforms, like WordPress, do this automatically for you, but it’s best to always check. This can speed up how fast Google finds out that your business exists.
- Optimize Content
The next step is adding some relevant content to your website in order to make it more search-friendly. You should add text, images and video to your site. Focus on the keywords that people might use to search your products or services. The more relevant your website content is, the higher it will be listed in search results.
Optimizing it can be tricky but to start, just provide valuable information about your product or service, as well as ways to contact your or order from your website.
Paid Search
If you want more control over how quickly your business appears on search engines like Google, Bing, and Yahoo, you utilize paid-search advertising, also known as Search Engine Marketing (SEM). The most used is Google’s pay-per-click program that allows you to write ads that will drive customers to your website and unlike running ads in a magazine or newspaper, you only pay for these ads when someone clicks on it, taking them to your site. This can keep costs down, and allow you to keep track of what’s working, and what should get the ax.
Paid search can wreck your business’ bank account. Especially, if you aren’t’ familiar with how to do it. A professional should be utilized herald if you have the budget for it, paid ads are a great way to get people to your site from day one.
Long term, you should utilize a mix of paid and organic marketing. This way you will capture the biggest chuck of potential customers possible and maximize the return on your marketing investment.