Facebook ads Archives - Retaliate 1st

7 Ways To Create An Effective Facebook Ad Campaign

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It seems like you can’t be on any social platform without running into an ad. And while each platform is unique in their own way, Facebook is still king when it comes to advertisements. But not all brands utilize the platform effectively. So, we’ve rounded up 7 tips on creating an effective Facebook ad campaign.

Audience Insights

Using the audience insight tool will help you find new potential customers. This tool will allow you to target people based on the interests of people who are already fans of your page as well as their personal characteristics.

Use A Campaign Landing Page With Your Ad

Aligning a Facebook post and landing page will help you get a higher Ad Relevance score – meaning you’ll end up paying less per click. Furthermore, it’ll increase your conversion rate. When someone clicks on an ad, they are expecting to get what that post said. If that happens, it’ll increase your credibility and gain their trust.

Trust is important if you are using Facebook ads to increase product or service sales. Customers are more inclined to purchase something if the brand appears trustworthy. And, alignment between post and page will decreases cart abandonment.

Test One Ad At A Time

Rather than creating different ads and A/B testing them, create variations of an ad that performs the best and change one aspect at a time.

Take your best ad, for example, and make copies. Change the headline of each version and see which one does best. Then, make copies of that ad (with the best headline) and change another element like an image or description.

You can also test different combinations with various split tests. Take the ad with the winning headline and add various descriptions to see which one performs best. Then, put the ad with the best description and test different headlines.

Utilize Ad Placement

Don’t just choose one format for Facebook ad placement – split test them. For example, don’t just choose right-column news feed ads or all news feed ones – switch them up. See which ad performs best in each location through reporting.

Three campaigns or ad sets are ideal – one for right-column news feeds ads, one for news feed desktop ads, and one for mobile news feed ads.

Use Conversion Audiences to Refine Targeting

If you have a remarketing pixel installed, you can exclude those who already visited or converted to avoid irrelevant impressions and clicks. This will help with bounce rates and abandoned carts.

Target New People Using Like Campaigns

With Power Editor or in your live Facebook account, you can set up a campaign and exclude people certain audiences, such as those who already like your page. This will help keep irrelevant impressions down by showing ads only to those who haven’t liked your page already.

Use Geographic Targeting

To help save money on bidding, create ad sets based on geographic target areas. Each ad set should ideally target one geographic area as cost per clicks can vary. Using separate geographic targets will allow you to adjust your bids accordingly – bidding higher when necessary and excluding or bidding lower on those that don’t make sense.

This is especially helpful when it comes to seasonal products or if you plan on targeting just one country or area.

Use these seven tips and tricks to make the most out of your Facebook ads and watch the conversions roll in!

If you’re looking to create a seriously effective Facebook ad campaign, let Retaliate 1^st help. We specialize in social media strategy, development, acquisition, and more. To learn more about our social media services, click here.

June 2, 2017/by chris

Creative, Digital, Marketing, SEM, Social Media, Website

Buying Facebook Ads Directly

Facebook is the great advertising platform of our time. Were once television ads and billboard ads were the go to platforms for advertisers, they have now lost ground to Facebook ads. Retaliate1st discuss the reasons why you should focus on this platform for your advertising.

Customers Can Buy from You Without Leaving Facebook

This is huge for both your business, where can sell directly to a warm audience that you’ve built a strong relationship with, and for Facebook, which can help businesses sell more products, buy more ads, and have the whole thing take place on Facebook’s platform, without having users click away from the social media giant.

It works by giving your customers the option to buy products in Facebook messenger. If they’ve already filled in their Name, address, phone number, etc. for their profile, all they have to do is click “pay.” If not, they can do so at point of purchase.

Payments will go through PayPal or Stripe. At this point, these are the only two usable payment platforms, and you can only sell in the U.S. However, both of these rules will likely change as the program grows.

If you’ve ever fretted about the transition your customers make between Facebook and your landing or sales pages, now you don’t have to worry. If you crafted a great ad or promoted post, your customer can now buy with one click.

How to Sell In Messenger

This will take some finesse. Facebook is allowing click from ads in the newsfeed to be sent directly to messenger now. This is a slow roll-out, but it will take off soon enough. Obviously, some customers will be put off by having their messenger blow up with ads, but it seems Facebook will allow consumers the ability to choose who they receive ad messages from.

Once there, your customer can chat with a “sales bot” or they can buy direct. And, in a further move toward utilizing similar buy-sharing options as Amazon, Facebook will allow your customer to send the ad copy to their friends if they need help deciding between multiple products. So, if your customer can’t decide between the wing-tips and the quarter-brogues, they can now share it with their friends.

This helps them take the plunge and make the purchase, and it exposed your products to an even larger pool of warm prospects.

October 15, 2016/by chris

Creative, Digital, Marketing, SEO, Social Media

How to Bootstrap Your Digital Marketing

In the early stages of your business, or during the initial launch of a new product or service, you may not have an unlimited budget to promote your new venture online. But, this doesn’t mean that you have to skimp on your digital marketing efforts. You can bootstrap your digital marketing.

Even if your business is brand new, you’re probably familiar with the concept of Bootstrapping, or using cash flow and profits to fund the next phase of your business. The concept is battle-tested, and it works.

But, do the rules apply to online businesses? How can you best re-invest profits to grow your business by marketing online?

In the early stages of your business, or during the initial launch of a new product or service, you may not have an unlimited budget to promote your new venture online. But, this doesn’t mean that you have to skimp on your digital marketing efforts.

Even if your business is brand new, you’re probably familiar with the concept of Bootstrapping, or using cash flow and profits to fund the next phase of your business. The concept is battle-tested, and it works.

But, do the rules apply to online businesses? How can you best re-invest profits to grow your business by marketing online?

Bootstrap your Digital Marketing

Start with Social Capital

Using social media to promote your business on a budget is nothing new. In fact, it’s not even very effective when you try the totally cost-free route. If you have an amazing product or service that goes viral, great. But for most businesses, that’s not happening right away.

You start a Facebook page, an Instagram, a Pintrest account and are faced with the social media equivalent of a writer’s blank page fears: there’s no one there. You can promote to friends, like other pages, and go through the litany of low/no cost promotion options. You should do those. But, it’s going to be a long climb if you rely solely on these methods.

The good news is that Facebook ads are great for small or new businesses on a budget.

Promoting your posts and “buying” likes is amazingly cost-effective. If the thought of advertising, and losing your shirt, on Google’s pay per click program, Facebook ads are for you.

First, for a few hundred bucks, you can grow your audience to several thousand people. If you are focusing on ads rather than followers, the cost is largely the same. So, it’s possible to spend under a grand and get the word out to thousands of potential customers.

If your site, landing pages, product pages, and copywriting are on-point, you’ll generate sales and leads. Now you can use these profits to expand your ad campaigns.

Digital Marketing for Beginners

Do Work In-House… for Now

You’ve decided to take to Facebook to run ads.

Who’s doing your ad writing?

Who’s doing the copy for your landing pages, product pages, and website?

These should be done by copywriting professionals. Great copy equals leads and sales; poorly written ads and web pages cost you leads, sales, and losses in ad revenue.

But, early on, you may not have the budget to hire top copywriters. You may not even have the capital to hire mid-level writers.

You’ll have to either:

Write ads yourself – this is a free option, but comes with an enormous challenge: writing great ads is not easy.

However, writing passable ads isn’t impossible. There are dozens of books on how to write good Facebook ads. Pick one up, study it, practice writing ads (on paper), then try a few out online. Testing is the only way to know if ads work, so take mini-budgets and test two versions of the same ad. Pick the winner and run with it. Once it generates a few sales, take the profits and hire someone better than you.

Hire a copywriting intern – there are a lot of talented copywriters still learning their way, or studying marketing in college. One of the easiest ways to land big copywriting gigs is to have a killer portfolio.

Newbies need to build their work, so will be willing to work just to build it up their portfolios. Find a few good writers, have them produce ads and your web copy that generates some capital, then use the profits to hire pros. This method is great because you can continue to utilize up-and-comers to produce content while you funnel profits into getting high-end work done on your sales funnel.

September 24, 2016/by chris

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