It’s impossible to deny that Pinterest is an effective marketing tool. While Instagram, Facebook, and Twitter are often the favorites, Pinterest should not be discounted. In fact, Pinterest pins are nearly 100 times more spreadable than tweets and the half-life of a pin is nearly 2,000 times longer than a Facebook post. So, if you haven’t jumped on the Pinterest bandwagon yet, now is the time – and we’re here to help.

The primary focus of Pinterest is not to post images or ideas to followers but rather save ideas or content for later – making it a very effective marketing tool.

Create a Business Account

Before you start your Pinterest marketing journey, the first thing you should do is switch to a business account. Business accounts have added perks that personal accounts lack. For example, a business account allows you to use promoted pins to help increase brand awareness and boost sales.

Once you set up your business page, provide as much information as you can. Choose an image that is on brand – like your logo. And, be sure to include your logo so visitors can easily access your site. Use keywords in your “about me” section, too, to help people searching for those keywords find you.

Create Boards

Now comes the fun part: creating boards. You can create as many boards as you’d like but try and keep them relevant to your brand. For example, if you’re a fashion brand, you may to create boards like “Fashion Inspiration” or “Jacket Inspiration.” That way, users searching for those topics will come across your board.

Track Analytics

With Pinterest, you can track analytics just like other social sites. It’s only available with business accounts and it tells you how many views and how much engagement you are getting. There is also information on your followers and people who viewed your pins.

Make Your Pins Pop

To make your pins stand out, make sure they are visually appealing and contain the right keywords. Choosing the right image size will ensure your pins get noticed.  The best aspect ratio, according to Pinterest, is 2:3 width to 1:3.5 height – meaning pins that are taller than they are wide will stand out the most.

Make sure you choose pins that are on brand. Tasteful branding images – those with small logos or watermarks – will help users stay engaged and can lead to purchases. Use lifestyle images to mix it up – after all, images of your products alone will get boring! You can use your own lifestyle images or those where customers are using your products! Images with text overlays or lists can also help increase engagement.

Promoted Pins

Promoted pins are Pinterest’s version of a paid ad platform. Essentially, you pay to place your pins in front of a larger audience. Creating promoted pins is very easy and can be done through the “Ads” tab on Pinterest. You can target specific audiences and keywords so your promoted pins are shown to the right audience.

Buyable Pins

A fun feature of Pinterest is their “buyable pins” option. Buyable pins allow users to actually buy something directly from that pin. They’re great for impulse purchases and are easily integrated with most e-commerce platforms.

Optimize Your Pins

Another step to effective Pinterest marketing is to optimize your pins. Find the best times to post your pins depending on your audiences habits – this will take some testing. Make sure your customers can easily pin content from your website by integrating “Pin It” buttons to your site.

Engage With Your Audience

Lastly, make sure you engage with your audience. Staying connected with them by re-pinning their pins, reply to comments, comment on your followers’ pins and engage with and follow popular brands to increase your visibility.

With some time, effort, and lots of pins, you’ll be running an efficient and successful Pinterest marketing campaign in time!

If you’re looking for a little extra help when it comes to content marketing, let Retaliate1st help you! We offer social media, performance marketing, content marketing, and search engine optimization services to help you take your business to the next level. Learn more about our services here.

Studies show that Pinterest is one of the fastest growing social media sites in the world. Almost 3,500 pins are posted every minute. And, not only does Pinterest have a huge, active audience, it also has consumers with a buyer’s mindset:

  • They’re 10% more likely to buy than users that come from other social media sites
  • Pinterest drives more than 300% revenue per click than Twitter, and nearly 30% more than Facebook

So, why aren’t more of use utilizing Pinterest as a lead and sale generation source? Usually it is a misunderstanding of the power of Pinterest.


How To Use Pinterest For Lead Generation

  1. Profit from User Generated Content

Some clothing retailers are putting user generated content to great use by utilizing contests. Before and after’s, or “favorite products” for the holidays.

Users take pics, turn them into pins, and share them on their boards along with their email address.

  • One company saw a 23% increase in re-pins, and that led to an increase of 44% in revenue per click
  1. Pins as Social Proof

Your business can never build too much credibility online. Reviews, testimonials, and awards go a long way to helping your business’ reputation.

But, what’s even more powerful is user generated content.

Many companies are using pins of their customers using or wearing their favorite products. What a beautiful way to use “live action” testimonials of people just like you…


The company then re-pins, using a “shop now” call to action. This has led to click increases of 25% or more.

Encourage your customers to pin pics or videos of themselves using your products or enjoying your services. This is powerful social proof, and allows your product to be displayed in the real world, by real people.

  1. Reward Referrals

Create custom welcome messages for traffic that you drive to your Pinterest home page.

Offer discounts, coupons, free shipping, free estimates, etc. to reward referral traffic.

This gives you a great opportunity to make that new traffic stick, and to increase opt-ins and follows.

Plus, giving things away for free is still one of the most powerful ways to create trust and loyalty in your customer base.


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