4 Ways Make Social Media Marketing Less Overwhelming

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For a small or medium business, using social media marketing can become overwhelming and frustrating. There are multiple platforms to choose from and some are clearly not right for your business. Figuring out return on investment can be tough, since most social media marketing doesn’t operate on a dollars-in v. dollars-out model. Converting likes into sales can be a multi-step process, and is best viewed in the long term. If you are unsure of how to get your social media marketing on track, check out these 4 tips. They’ll help you get started, or if you’re already going but find your efforts going in circle, these can help right the ship. 4 Ways Make Social Media Marketing Editorial schedule If you are using typical social media marketing and networking sites like Facebook, Pinterest or twitter, you need to plan, carefully, what type of content you are posting. Keeping a simple schedule of what was posted, where & when & what type of content, is key. If you have a social media team, have them keep track of this – anything from spreadsheets to old-fashioned notebooks are fine for tracking content flow on social media. Scheduling not only helps you keep track of potential ROI, but it will help you re-purpose content, using it multiple times on multiple sites (even changed slightly), which breathes new life into your content marketing and ensures that all content is exposed to the maximum audience. Simplify If you are overwhelmed, it is a sign that too much is going on. It is important to simplify. When in doubt, back off, check your content schedule and start again. Stats What is measurable can be improved and measuring metrics on social media can be tricky. Luckily Facebook offers excellent info in their “insights” section and it helps…

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4 Ways to Fight a Fake Negative Review

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No matter how small the area, how small the client base, or how small the business, before long, someone will post a negative review about you. Now, large companies expect this. Because of the sheer number of reviewers, they can withstand some a negative review. However even one negative review can sink a small, medium, new, or local business. What’s worse, often those negatives are fake. They come not from dissatisfied customers, but from competing businesses or former employees. Sites like Yelp, despite their endless videos and text detailing their mysterious algorithm for ferreting out fakes, do little to police this problem. This means that anyone with a wi-fi connection can, in a few keystrokes, cost you tens of thousands of dollars. News sites like the Huffington Post, the NY Times, The Guardian, and the Wall Street Journal have helped expose another disturbing aspect of online reviews. All have cited instances where bad reviews were posted before a business had even opened! This happens more frequently in highly competitive industries (restaurants, home improvement contractors, tech gear, etc.) Don’t let a negative review sink your business. Here’s how you can fight back: The Pen is Mightier Getting angry and ranting online is a big no-no. It will only make you look worse. But, posting a sane, measured, well-written response on your website, blog, Google, Facebook, and in-response to the negative (if the review site allows replies) allows you to swing public opinion back in your favor. Don’t be afraid to flood the few negatives with positive articles, blogs, videos, and reviews from your happy customers. This is the best, fastest, and most effective way to drown even the most virulent of phone negatives. You’ll have to be consistent when doing this. It may take time, but if you continually hit back with positivity, you…

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How to Use YouTube to Generate Leads for Your Business

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YouTube is a fantastic marketing tool and is the second largest search engine in the world. It is behind only Google and tops Bing. Many savvy marketers have found ways to exploit YouTube to build their brands. Here we lay out two tactics to use YouTube to grow your business and sell product: Create How To Youtube Videos No matter what you sell, or which services you offer – YouTube can help. Having your videos rank on YouTube can bring in a significant amount of traffic, leads, and sales into your business. One of the easiest ways to get your videos ranked (and watched) is to create a series of “How To” videos. How To content is being watched more than ever. A recent study showing searches for this type of video increased by over 70% in 2016. Many of these searches coming from millennials (nearly three-quarters). The same research shows that 1-in-3 millennials will purchase a product after watching a How To video tied to that product. This can be tricky for service businesses. Educating a customer on how to do a job that you offer seems counter-intuitive. But, if you follow the methods of the Home Depot , they often post How To videos of DIY jobs. More complicated projects may get a video too. These companies are quick to point out that the jobs are difficult, costly to do alone, or dangerous, and that a professional should be called in for help. This allows you to give your customers a great deal of free content, creating a positive feeling toward your services. When the time comes to call in a pro, you’ll be top of mind. Just about any product would benefit from a How To series. Never underestimate how little your customers know about your product….

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How to Use Facebook Ads to Target Your Audience

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If you’ve tried Facebook ads before, but got very little results, you’re not alone. The early versions of Facebooks pay per click platform was stiff, counter-intuitive, and downright maddening. But, the improvements that’ve made has turned the once-frustrating marketing platform into a gold mine for business owners. Learn to Use Both Ads and Boosted Posts If you are a small to medium sized business owner, don’t overlook the power of boosted posts. While pay per click ads are still more popular, the changes to the “boost” platform has made it a powerful way to reach potential customers. Boosted posts allow you to promote content on your site, other social media accounts, or on your Facebook page Boosted posts reach a large, very specific audience, instantly Boosting posts is a great way to promote sales and events quickly, without wasting money Define Your Audience Google’s PPC platform is enormous, much larger than Facebook’s. However, Facebook blows away Google when it comes to the ability to create hyper-targeted ads. If Google is throwing a huge net into the sea, pulling in any fish that swim by, Facebook ads are like putting your lines in specific sections of the water, with a specific bait, catching just the right fish to satisfy your hunger. With Facebook you can target: Gender, age, education, income level, location, family status, language, ethnicity, home ownership status, and much more Interests, hobbies, recreational activities, where your customers shop, which brand of credit cards they hold, as well as where they shop, which gyms they go to, and their political leanings Connections: those that have already liked your page and their friends, those who like pages or businesses similar to yours, those who attend events related to your business, and more Facebook Lookalike Audiences Facebook also allows you to develop,…

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