Have you ever caught yourself on a YouTube binge? They’re similar to Netflix binges, but instead of watching the same series for hours, you hop on YouTube to look up one thing and end up somewhere completely different. While personal binges can be a sign of procrastination, those binges can be an instrumental marketing tool for your business.

If your business isn’t on YouTube or if you simply aren’t utilizing the platform, it’s time to start. Here’s why your business needs a YouTube channel.

It Establishes Authority

Did you know that YouTube is the second largest search engine? If you’re not using this social channel, you’re missing out on gaining viewers and followers. When used efficiently, video marketing helps build trust and establish authority. Consumers are bored with static or physical ads – they want more. Uploading video content – like tips and tricks or strategies specific to your industry or brand – builds authority and trust with your audience. How-tos and quick tips are the perfect way to help your brand be seen as an expert on the topic.

It’s More Engaging

If the popularity of Netflix binges is any indication, people love watching videos now more than ever. Videos are a way to provide a more personal feel than traditional print marketing. Like other social channels, YouTube lets users comment on videos, allowing them to communicate directly with the brand or company. Businesses are then able to reply to comments, ask questions, and generally engage with their consumers.

YouTube essentially humanizes a business and makes them more approachable and helpful.

It Builds Trust and Credibility

Trust is absolutely everything when it comes to gaining – and keeping – customers. Customers that don’t trust you won’t buy from you. Uploading quality content to YouTube helps build a relationship with your customer and allows them to visually see your product or services. Even a simple 30 second video can be more engaging than a full sales page.

One way to build credibility and trust is to upload videos of reviews or actual customers. Consumers trust reviews and showing how your product or service worked for someone else can certainly help. Other types of videos you can upload to gain trust and credibility are how-tos, behind-the-scenes, personal stories (such as why you started your business), and more. Try out a few different types and see which one works best with your customers.

You may be thinking YouTube videos are hard to make, but they’re actually relatively simple. There are several different types of video editing software available that make video editing a breeze. And don’t get intimidated! Start with short, small videos – you can even take them on your smartphone – and build from there. You’ll be a YouTube pro in no time.

Still feeling lost when it comes to YouTube marketing – or just marketing in general? Let Retaliate1st help. We’re a full-service marketing team here to help you grow your business in whatever area you need – from social media to website and mobile development. Learn more about our services here.