Instagram is still considered by many in the pay-per-click marketing word, to be the new kid on the block. With newness comes a bit of fear, so many small and medium businesses have been hesitant to stray from using only Google and Facebook PPC.
But, it can be a huge lead booster if utilized properly. Here’s why?
Using Instagram To Create Leads For Your Business
- Visual Marketing is a Dominant Force
Content marketing rules, and will continue to be the most useful form of marketing for years to come. As the internet becomes more available in non-PC forms, phones, tablets, watches, etc., the need to turn to non-text content will be essential.
You can do this with visual content, and Instagram is the perfect place to put your best visuals to work.
Simply, visual attractiveness in an ad or in any piece of content that has the goal of increasing conversions, leads to more opt-ins, engagement, leads, and sales.
It will also get you more shares, and that increases each campaign’s reach exponentially at no cost to you.
Using high-quality, bright pictures, you draw the attention of your followers, and can help lead them on the path to purchase.
Now with videos in the Instagram feed, you can really skyrocket your leads and sales through the social media site. Video content on Instagram gets more views, shares, and likes. It stops scrollers in their path. Once you become known for putting out good video, you’ll be well on your wall to dominating your market online.
- Young, Money-Spending Graphics
In Television, for years the most coveted demographic was 18 – 54 year old males.
Now, it’s men and women 18 – 34 (with 18 – 54 being not far behind). Instagram is custom made, literally, for those in that demographic. Build a strong Instagram following, and you’ll be tapping into the most lucrative market in the world.
- Build Brand Awareness
Instagram allows you to use visual content to reach more customers. Facebook is similar in this respect, but Instagram actually gets more shares.
Post a good video or picture, and promote it. Your target audience sees the cool content, wants to show their friends, so they like and share it. Now, for the price to reach your target audience, you’ve reached them plus the friends they’ve shared with. It extends the life of your ads, exposes your products, services, and your brand to a large, warm-audience. This is key for growing your business, especially if you don’t have an unlimited ad-buy budget.