Social Media Archives - Retaliate 1st

Content, Digital, Marketing, Social Media

Why Your Business Needs A YouTube Channel

marketwatch.com

Have you ever caught yourself on a YouTube binge? They’re similar to Netflix binges, but instead of watching the same series for hours, you hop on YouTube to look up one thing and end up somewhere completely different. While personal binges can be a sign of procrastination, those binges can be an instrumental marketing tool for your business.

If your business isn’t on YouTube or if you simply aren’t utilizing the platform, it’s time to start. Here’s why your business needs a YouTube channel.

It Establishes Authority

Did you know that YouTube is the second largest search engine? If you’re not using this social channel, you’re missing out on gaining viewers and followers. When used efficiently, video marketing helps build trust and establish authority. Consumers are bored with static or physical ads – they want more. Uploading video content – like tips and tricks or strategies specific to your industry or brand – builds authority and trust with your audience. How-tos and quick tips are the perfect way to help your brand be seen as an expert on the topic.

It’s More Engaging

If the popularity of Netflix binges is any indication, people love watching videos now more than ever. Videos are a way to provide a more personal feel than traditional print marketing. Like other social channels, YouTube lets users comment on videos, allowing them to communicate directly with the brand or company. Businesses are then able to reply to comments, ask questions, and generally engage with their consumers.

YouTube essentially humanizes a business and makes them more approachable and helpful.

It Builds Trust and Credibility

Trust is absolutely everything when it comes to gaining – and keeping – customers. Customers that don’t trust you won’t buy from you. Uploading quality content to YouTube helps build a relationship with your customer and allows them to visually see your product or services. Even a simple 30 second video can be more engaging than a full sales page.

One way to build credibility and trust is to upload videos of reviews or actual customers. Consumers trust reviews and showing how your product or service worked for someone else can certainly help. Other types of videos you can upload to gain trust and credibility are how-tos, behind-the-scenes, personal stories (such as why you started your business), and more. Try out a few different types and see which one works best with your customers.

You may be thinking YouTube videos are hard to make, but they’re actually relatively simple. There are several different types of video editing software available that make video editing a breeze. And don’t get intimidated! Start with short, small videos – you can even take them on your smartphone – and build from there. You’ll be a YouTube pro in no time.

Still feeling lost when it comes to YouTube marketing – or just marketing in general? Let Retaliate1st help. We’re a full-service marketing team here to help you grow your business in whatever area you need – from social media to website and mobile development. Learn more about our services here.

June 30, 2017/by chris

Content, Digital, Marketing, Social Media

Your Ultimate Guide To Marketing on Snapchat

news.softpedia.com

Snapchat is currently all the rage and there is no sign of it slowing down. While many people use it for personal purposes, there is a huge opportunity for businesses who use this platform to connect with their audience. Since it can be intimidating and confusing to some marketers, we’re here to help!

Why You Should Market On Snapchat

Snapchat is very valuable to businesses – for those who use it right. Let’s look at some of the statistics. There are an estimated 200 million monthly users on the platform who send at least 700 million photos or videos every day. There are nearly 100 daily users and Snapchat reaches over 10% of the United States digital population.

It has more users than Twitter and to top it all off – over 75% of its users are online shoppers.

Furthermore, Snapchat has less competition than other social platforms. While every brand has a presence on Instagram, Twitter, and Facebook, Snapchat still has relatively low competition. It’s different than other platforms – it allows you to reach your audience in a new, more authentic way with a new type of content. And, it allows you to connect to new audiences – especially if your product caters to the younger demographic – especially millennials.

How To Market On Snapchat

Snapchat has a lot of fun features – photos, videos, and stories – along with editing options like drawing tools, emojis, and texts. While Twitter, Instagram, and Facebook allow users to like and comment on posts – Snapchat allows you connect with your audience on a more personal level. You can show them behind the scenes videos, snaps of new products, and bring a more “real-life” aspect to your brand.

Some tips for effectively marketing on Snapchat is offering coupon codes to your followers. You can either offer a simple coupon code or have more fun with it by asking users to snap pictures of themselves with your product in exchange for a discount code.

Connecting with influencers is another way to effectively market on this platform. Teaming up with an influential brand or person can connect you with users you may not have otherwise. And, since influencer marketing can be highly effective, it can help increase engagement with your current followers.

You can even build anticipation by doing “countdowns” to new products or an event. Always leave them wanting more, though, so they stay engaged – use phrases like “stay tuned” or “we’ve got a surprise coming.”

Use a mix of images and videos to keep your followers engaged. After all, seeing one image after another is not as fun as watching a mixture of images and videos. Also, try telling a story on your Snapchat. Everyone loves a story and users are more inclined to keep opening your Snaps if you’re telling an interesting story.

How To Promote Your Snapchat

One downside to Snapchat is that it makes it harder to connect with users. You can’t see if someone follows someone else on Snapchat so the best way to promote your own is by sharing it on your other social sites like Instagram, Twitter, and Facebook. You can even promote it on your blog or to your e-mail subscribers.

Using a QR Code

QR codes are one of the most effective ways to connect with new users on Snapchat. These machine-readable codes allow users to scan your unique QR code and immediately follow you. Sharing your code across other social platforms is a great way to get the word out.

Tracking Results

Unlike Facebook or Pinterest, Snapchat doesn’t have an analytics tool, nor does it have a third party analytics tool. However, there are ways to track results. For example, you can see who viewed your snap, who responded to it, or who is engaging with you via chat.

You can also see how many people viewed your story and how many screenshots were taken. The number by the eye is how many people viewed your story while the number by the arrow-like image is how many screenshots were taken.

To determine a campaigns effectiveness, you can divide the number of snaps opened by the amount of snaps sent.

Don’t let Snapchat marketing overwhelm you! Use this guide to help create a successful – and fun – campaign.

If you’re looking for some help with social media, why not let Retaliate1st help you? We offer services in social media, content marketing, business strategy, and much more. Learn more about our services here.

June 16, 2017/by chris

Marketing, Social Media, Website

How to Brand Yourself Like a Pro

digitaltrends.com

Have you ever heard that a personal brand is just as important as a company brand? Well, it’s true. Having a personal brand is just as – if not more – important than having a company one. They help you attract customers by simply being yourself – but it doesn’t happen overnight. It takes hard work, time, and few tips and tricks – but when done correctly, it can benefit your company immensely.

Build A Blog And Find Your Voice

These days, it’s nearly impossible to have a personal brand without a blog. Creating a blog allows customers to see the person behind the business and gives a glimpse into your own life – making your company more trustworthy. It’s not always easy to blog consistently, but if you commit to blogging even just once a week, it’ll help you fine-tune your voice, and help grow your business.

Create Valuable Content

Taking it a step further from blogging, creating other valuable content will help attract customers and grow your business. An infographic – a visual aid that is easily digestible and delivers a message or a podcast – is a highly popular form of content that allows audiences to listen to you on the go. Or, you can create a vlog – also known as a short video. Vlogs allow you to become the (literal) face of the brand and is a fun way to get in front of your audience. An eBook is also a great way to entice new customers. You can offer them a free eBook as a thank you for signing up for your e-mail list, for example.

Utilize SEO

Similar to optimizing content for your company, optimizing content for your personal brand is just as important. If your company specializes in digital marketing consulting in California, use that as a keyword to help brand yourself as a digital marketing consultant in California. Make sure all your blog posts are SEO optimized and your content is relevant to your market.

Build A Following

Social media is the king when it comes to building an audience and following. You can use Instagram, for example, to give users a behind-the-scenes look at your life or you can use Twitter to offer short bits of information. Regardless, consistency is key when it comes to social media. Post often and post regularly in order to build a loyal following. And don’t just post any old content – make sure it’s relevant to your personal (and company’s) brand.

Use these tips to help create and establish a successful personal brand – for both yourself and your company!

If you have no clue how to start your personal brand, let Retaliate1st help. We specialize in services like content management, social media, search engine optimization, creative, and business strategy to help you create the best personal brand you can. Learn more about our services here.

June 16, 2017/by chris

Content, Marketing, Social Media

Pinterest: The Ultimate Marketing Guide

insitemediamarketing.com

It’s impossible to deny that Pinterest is an effective marketing tool. While Instagram, Facebook, and Twitter are often the favorites, Pinterest should not be discounted. In fact, Pinterest pins are nearly 100 times more spreadable than tweets and the half-life of a pin is nearly 2,000 times longer than a Facebook post. So, if you haven’t jumped on the Pinterest bandwagon yet, now is the time – and we’re here to help.

The primary focus of Pinterest is not to post images or ideas to followers but rather save ideas or content for later – making it a very effective marketing tool.

Create a Business Account

Before you start your Pinterest marketing journey, the first thing you should do is switch to a business account. Business accounts have added perks that personal accounts lack. For example, a business account allows you to use promoted pins to help increase brand awareness and boost sales.

Once you set up your business page, provide as much information as you can. Choose an image that is on brand – like your logo. And, be sure to include your logo so visitors can easily access your site. Use keywords in your “about me” section, too, to help people searching for those keywords find you.

Create Boards

Now comes the fun part: creating boards. You can create as many boards as you’d like but try and keep them relevant to your brand. For example, if you’re a fashion brand, you may to create boards like “Fashion Inspiration” or “Jacket Inspiration.” That way, users searching for those topics will come across your board.

Track Analytics

With Pinterest, you can track analytics just like other social sites. It’s only available with business accounts and it tells you how many views and how much engagement you are getting. There is also information on your followers and people who viewed your pins.

Make Your Pins Pop

To make your pins stand out, make sure they are visually appealing and contain the right keywords. Choosing the right image size will ensure your pins get noticed. The best aspect ratio, according to Pinterest, is 2:3 width to 1:3.5 height – meaning pins that are taller than they are wide will stand out the most.

Make sure you choose pins that are on brand. Tasteful branding images – those with small logos or watermarks – will help users stay engaged and can lead to purchases. Use lifestyle images to mix it up – after all, images of your products alone will get boring! You can use your own lifestyle images or those where customers are using your products! Images with text overlays or lists can also help increase engagement.

Promoted Pins

Promoted pins are Pinterest’s version of a paid ad platform. Essentially, you pay to place your pins in front of a larger audience. Creating promoted pins is very easy and can be done through the “Ads” tab on Pinterest. You can target specific audiences and keywords so your promoted pins are shown to the right audience.

Buyable Pins

A fun feature of Pinterest is their “buyable pins” option. Buyable pins allow users to actually buy something directly from that pin. They’re great for impulse purchases and are easily integrated with most e-commerce platforms.

Optimize Your Pins

Another step to effective Pinterest marketing is to optimize your pins. Find the best times to post your pins depending on your audiences habits – this will take some testing. Make sure your customers can easily pin content from your website by integrating “Pin It” buttons to your site.

Engage With Your Audience

Lastly, make sure you engage with your audience. Staying connected with them by re-pinning their pins, reply to comments, comment on your followers’ pins and engage with and follow popular brands to increase your visibility.

With some time, effort, and lots of pins, you’ll be running an efficient and successful Pinterest marketing campaign in time!

If you’re looking for a little extra help when it comes to content marketing, let Retaliate1st help you! We offer social media, performance marketing, content marketing, and search engine optimization services to help you take your business to the next level. Learn more about our services here.

June 9, 2017/by chris

Content, Marketing, Mobile, Social Media

The Top Instagram Marketing Hacks

entrepreneur.com

We all know Instagram is imperative to growing – and maintaining – a business. But some business owners aren’t as savvy when it comes to Instagram marketing. So, we’ve rounded up some of the best marketing hacks to help you grow your business using Instagram!

Hashtags are KEY

Chances are, you’ve seen hashtags on an Instagram post. But how many are you supposed to use? Which ones are the most effective? Hashtags are used in addition to your caption in order for those not already following you to find your page. Users search for relevant, industry-related hashtags and you want to make sure your posts show up.

When choosing and using hashtags, use a mix of both popular hashtags and less popular hashtag, yet extremely relevant hashtags. With this mix, you’ll attract those searching for popular hashtags while also attracting those who are interested in your specific industry.

Try to use at least one hashtag per post. You can even put them in a separate comment if you don’t want to clutter your caption.

Join the Instagram Community

Like any other social network, Instagram is most effective when you use it as a way to form relationships with other users. It’s not just a platform to post snapshots of your own life, it’s a way to form a community with others.

To build lasting relationships, use the appropriate hashtags as well as like and comment on other users photos. It’ll show that you are supportive of other people and put you in front of people who may not have otherwise found your page.

Keep Images & Profile on Brand

A super important Instagram marketing hack is to keep your images on brand. That means ensuring your images are cohesive and closely related to your brand. For example, if your brand is bright and colorful, don’t post dull, lifeless photos. Make sure you keep fonts consistent (or at least in the same font family), too.

Furthermore, optimizing your profile as a whole will ensure you stay on brand. Include a backlink to your website in your bio – it doesn’t have to be static, you can change it if you are running a promotion or campaign.

Use your logo – typically as your profile picture – so users know it’s your brand and include your physical location (or at least city and state), especially if you have a physical location. Use your bio to articulate exactly what your brand is to help users know exactly who you are.

Post Efficiently

While it is ultimately up to you how many times you want to post on Instagram, there is some research behind optimal posting frequency. According to one study, out of 55 brands, most post 1.5 times per day. Interestingly enough, they found that brands who most more than 1.5 times per day didn’t have decreased engagement.

So, don’t be afraid to post more than once or twice a day. Begin with one per day and if that works, try experimenting with two to three and go from there!

Enlist the Help of Apps

While you don’t necessarily need an outside app to be a successful Instagram marketer, it certainly helps. Iconosquare, for example, allows you to access your Instagram account from your computer.

There are also a number of apps that allow you schedule out posts as well as some that help you connect with the right audience and find engaging posts to share.

Use Instagram Ads

If you’re really looking to really rev up your business, consider Instagram ads. Similar to Facebook or Google ads, Instagram ads allows you promote a specific service or product using an advertisement. You can do an Instagram photo ad, video ad, carousel ad, or Instagram stories ad.

You need to have a Facebook page in order to run an Instagram ad but it’s fairly easy! Then, you can choose the type of ad you’d like and set your budget and choose how long you’d like to run it for. Try different types of ads to see which one works best for your business.

Grow Your Following

The best – and most loyal – followers are those that genuinely care about your brand. Sure there are ways to buy followers, but growing your audience organically will have a lasting effect.

One way to organically grow your audience is to post regularly and consistently, use quality photos and content, include relevant captions and hashtags, and engage with your followers!

Use these tips and you’ll be a pro Instagram marketer in no time! And if you’re looking for a little extra help when it comes to content marketing, let Retaliate1st help you! We offer services in social media, performance marketing, content marketing, and search engine optimization to help you take your business to the next level. Learn more about our services here.

June 9, 2017/by chris

Marketing, Social Media

7 Ways To Create An Effective Facebook Ad Campaign

impactbnd.com

It seems like you can’t be on any social platform without running into an ad. And while each platform is unique in their own way, Facebook is still king when it comes to advertisements. But not all brands utilize the platform effectively. So, we’ve rounded up 7 tips on creating an effective Facebook ad campaign.

Audience Insights

Using the audience insight tool will help you find new potential customers. This tool will allow you to target people based on the interests of people who are already fans of your page as well as their personal characteristics.

Use A Campaign Landing Page With Your Ad

Aligning a Facebook post and landing page will help you get a higher Ad Relevance score – meaning you’ll end up paying less per click. Furthermore, it’ll increase your conversion rate. When someone clicks on an ad, they are expecting to get what that post said. If that happens, it’ll increase your credibility and gain their trust.

Trust is important if you are using Facebook ads to increase product or service sales. Customers are more inclined to purchase something if the brand appears trustworthy. And, alignment between post and page will decreases cart abandonment.

Test One Ad At A Time

Rather than creating different ads and A/B testing them, create variations of an ad that performs the best and change one aspect at a time.

Take your best ad, for example, and make copies. Change the headline of each version and see which one does best. Then, make copies of that ad (with the best headline) and change another element like an image or description.

You can also test different combinations with various split tests. Take the ad with the winning headline and add various descriptions to see which one performs best. Then, put the ad with the best description and test different headlines.

Utilize Ad Placement

Don’t just choose one format for Facebook ad placement – split test them. For example, don’t just choose right-column news feed ads or all news feed ones – switch them up. See which ad performs best in each location through reporting.

Three campaigns or ad sets are ideal – one for right-column news feeds ads, one for news feed desktop ads, and one for mobile news feed ads.

Use Conversion Audiences to Refine Targeting

If you have a remarketing pixel installed, you can exclude those who already visited or converted to avoid irrelevant impressions and clicks. This will help with bounce rates and abandoned carts.

Target New People Using Like Campaigns

With Power Editor or in your live Facebook account, you can set up a campaign and exclude people certain audiences, such as those who already like your page. This will help keep irrelevant impressions down by showing ads only to those who haven’t liked your page already.

Use Geographic Targeting

To help save money on bidding, create ad sets based on geographic target areas. Each ad set should ideally target one geographic area as cost per clicks can vary. Using separate geographic targets will allow you to adjust your bids accordingly – bidding higher when necessary and excluding or bidding lower on those that don’t make sense.

This is especially helpful when it comes to seasonal products or if you plan on targeting just one country or area.

Use these seven tips and tricks to make the most out of your Facebook ads and watch the conversions roll in!

If you’re looking to create a seriously effective Facebook ad campaign, let Retaliate 1^st help. We specialize in social media strategy, development, acquisition, and more. To learn more about our social media services, click here.

June 2, 2017/by chris

Marketing, Social Media

5 Influencer Marketing Myths

madefreshly.com

It’s no secret that influencer marketing is no longer a luxury, it’s a necessity. Consumers are becoming more and more attached to influencers – even changing their entire purchasing behavior based on what they say.

But just how much power do influencers have on audiences? According to a study in Adweek, 49 percent of consumers said they rely on an influencers recommendation before making a purchase.

Furthermore, businesses tend to generate $6.50 for every $1 they spend on influencer marketing. Influencers have a way of making sense of all the social media content – and consumers follow and trust them.

And while there is a lot of information on influencer marketing out there, not all of it is true. Here are five myths you should stop believing when it comes to influencer marketing.

It’s Expensive

Thanks to human psychology, we want instant results. But with typical marketing, that doesn’t typically happen. Numerous marketers invest in paid media since it’s easy to define and measure results – but you don’t always get the results you want.

Some marketers are weary of investing in influencer marketing since they think the risk is greater than the reward – but that couldn’t be farther from the truth.

Of course big-name celebrities will require a lot of money, so the better thing to do is to work with niche, organic influencers. They’ll put the legwork in for your brand and you’ll keep your costs down.

You Have To Pay Influencers

Many marketers assume that influencers cost money – a lot of money – but that isn’t always the case. In fact, some influencers don’t even require monetary compensation for working with your brand.

Compensation is a widely debated topic among influencer marketing but for most influencers, money isn’t the most important aspect. You can offer them all the money in the world but if it doesn’t resonate with their audience, they won’t accept it. So, targeting those that align with your brand will be the most beneficial.

Influencers don’t always require money as compensation, either. If you have products, for example, you may offer product or inside scoop as compensation.

The More Followers The Better

Just because an influencer has hundreds of thousands of followers, that doesn’t mean those followers are right for your brand.

Joe Chernov, vice president of marketing at InsightSquared said, “Stop ‘big name hunting.’ They’re all ego-trapped out. Focus instead on the next-generation leaders and you’ll have them all to yourself.”

Celebrities, for example, typically have hundreds of thousands to millions of followers. But, not all those followers are engaged nor are they right for your brand.

Instead of looking at numbers look at the influencer and the followers. How engaged is the audience? Do they have a voice in your industry? The more engaged the audience is, the more likely they’ll purchase something the influencer is marketing.

Measuring ROI Is Impossible

Although measuring ROI in general is a challenge many marketers face, it doesn’t have to be difficult when it comes to influencer marketing. The first step is to define your goals. Are you looking to increase brand awareness? Track engagement and social shares? Track click-through rates and conversions? Or get your audience to do something?

When you ask an influencer to share content, provide them with specific tracking links in order to see how many clicks they get. Don’t try to track everything – you’ll overwhelm yourself. Instead, focus on several key metrics and go from there.

You Don’t Need FTC Compliance

When it comes to the Federal Trade Commission, if you don’t follow their regulations precisely, you may end up with thousands of dollars in fines. The FTC, for example, requires influencers to disclose paid sponsorships on the social sites.

Although 88 percent of marketers say they follow the rules, 12 percent still don’t comply. If you’re part of the 12 percent, make sure to get compliant. It doesn’t matter if you are a big-name brand or a small one, if you pay an influencer to promote your product or service, they must disclose the sponsorship on their social site.

If you haven’t explored influencer marketing yet because you didn’t know where to start or you had questions, use this guide to help you. And if you’re looking to really rev up your social media strategy, let Retaliate 1^st help you. Learn more about our marketing services here.

June 2, 2017/by chris

Marketing, Social Media, Uncategorized, Website

4 Words That Will Power-Up Your Website & Generate More Sales

Sales is the life-blood of any B2B business. Feeding the pipeline and closing become the challenges that all sales driven companies will focus on. I believe you should keep it simple and master the art of inbound marketing to get your audience development going. Here we discuss 4 key elements that can help you amplify your website and generate more sales.

Free

There still is no more powerful word in copy writing or web copy than Free.

Even if you are selling a high priced service or product, Free still reels them in.

Ever notice that high end car brands offer you the opportunity to Come in for a Free Test Drive?

All test drives are free, of course. But, they position it in a way where they’re giving you something. It’s subtle, but it works.

Same goes for:

Free Estimate
Free Inspection
Free Information
Free Whitepaper or Tip Sheet
Free eBook
Free Samples

You

If Free is the most powerful, You is a close second.

Good web copy, no matter what kind of business you run, should focus on the customer and how they’ll benefit from your product or service.

Even if you are using the Velvet Rope approach, you still need to focus on why the customer will benefit, or want to gain access to what’s behind the rope.

Scan your marketing materials: your website, your flyers, your direct mailers, your business cards, etc.

Highlight every time you use I or We.

Can these be changed to You?

If so, change them. Your customer will never tire of hearing about themselves or how they’re going to win by choosing your company.

Questions

Use questions for headlines and sub-headlines on your site and in your marketing.

Inject a benefit into the question whenever possible, then reinforce the benefit in the subhead.

For example:

Header: Where Can You Go to Find a Great Chiropractor?

Subhead: You Can Stop Suffering Sleepless Nights with a Bad Back!

Sub-Sub Header or Opening Line: Smith Chiropractic Can Cure Your Pain – Come in Now for a Free Back Inspection

There you’ve used a question to flag your customer’s attention. You injected You and Free into the copy, and you’ve laid out benefits in the answers.

Savings

This one can be tricky if you’re going after a high-end audience. But, if you want to help shoppers looking for a reasonable price, the words Saving, Savings, and Discount are powerful attention grabbers.

You can reverse this if you are offering a high-ticket service or product by painting your competitors into the “savings” category, implying that your service is superior while theirs is best left to price shoppers.

March 12, 2017/by chris

Content, Marketing, SEO, Social Media, Website

How To Get Better Targeting on Your Organic Traffic

Everyone wants free traffic. Organic traffic is the best traffic. It is free and it is natural – like the food and its good for you. There is a way to further benefit from organic traffic and that is to optimize the targeting on your organic reach on social media. If the targeting is laser focused then there is a much higher chance of converting that free traffic into a paying customer and making money. Savvy marketers are increasing their organic traffic, but optimizing the targeting on their organic social media reach. Retaliate1st provides our guide to growing your organic traffic.

Targeting To Grow Your Organic Traffic

Better Targeting on Organic Social Media Reach

Much like you can target your ideal audience with paid facebook ads, you are now able to do something similar with organic posts.

This could help you reach much more of your audience through non-paid ads. It’s still not going to reach everyone, but it will expose your messages to many more people than are seeing them now.

Not everyone who follows your page will want to see every post you make, nor will the be interested in all of your news and events. But, when you target your audience for your posts, you can reach those who have:

Liked, shared, or commented on similar posts in the past
Took action on similar posts in the past
Have interests that match your news/event/post
Are in the demographic you’re targeting

While it’s important to target the best possible audience, the best part about this is that you can now leave out those who won’t be interested in what you’re saying this particular time. This increases the juice of each post, gaining more engagement with your audience.

Paid Engagement Posts

These do cost a little money to boost, but for next to noghitn you can boost yoru paid and non paid engagement. First, make sure you use this on your best posts.

Content Is Key For Organic Traffic

A little research will show you clearly that some of your posts or post types are in the top 1 – 5% of yoru best interatcions – likes, shares, clicks, etc.

Forget the stuff that gets very little recognition, stick to only our best content.

Now, after posting your best stuff, you can reach more people by boosting post-engagement. Yes, it will cost you $5 – 20 per post. But, you help your organic reach as well because you are almost guaranteed that:

This top-quality post will get likes, their friends see these likes and can interact with your page
This post will be shared. More shares = a ton more organic views (which leads to likes, further shares, etc.), thereby boosting your organic juice for each of these posts

Use More Video

The rise of video content on Youtube, Vine, Snapchat has lead to less text-based posts being viewed on Facebook.

If you want to overcome this hurdle, simply post more video content. Producing video is easier than ever, with the iPhone and top android phones shooting super high quality video. Video, quick edit, post. Use a good Call to Action and your post engagement will soar.

October 22, 2016/by chris

Content, Digital, Marketing, Social Media

3 Ways to Use Pinterest to Increase Leads and Sales

Studies show that Pinterest is one of the fastest growing social media sites in the world. Almost 3,500 pins are posted every minute. And, not only does Pinterest have a huge, active audience, it also has consumers with a buyer’s mindset:

They’re 10% more likely to buy than users that come from other social media sites
Pinterest drives more than 300% revenue per click than Twitter, and nearly 30% more than Facebook

So, why aren’t more of use utilizing Pinterest as a lead and sale generation source? Usually it is a misunderstanding of the power of Pinterest.

How To Use Pinterest For Lead Generation

Profit from User Generated Content

Some clothing retailers are putting user generated content to great use by utilizing contests. Before and after’s, or “favorite products” for the holidays.

Users take pics, turn them into pins, and share them on their boards along with their email address.

One company saw a 23% increase in re-pins, and that led to an increase of 44% in revenue per click

Pins as Social Proof

Your business can never build too much credibility online. Reviews, testimonials, and awards go a long way to helping your business’ reputation.

But, what’s even more powerful is user generated content.

Many companies are using pins of their customers using or wearing their favorite products. What a beautiful way to use “live action” testimonials of people just like you…

The company then re-pins, using a “shop now” call to action. This has led to click increases of 25% or more.

Encourage your customers to pin pics or videos of themselves using your products or enjoying your services. This is powerful social proof, and allows your product to be displayed in the real world, by real people.

Reward Referrals

Create custom welcome messages for traffic that you drive to your Pinterest home page.

Offer discounts, coupons, free shipping, free estimates, etc. to reward referral traffic.

This gives you a great opportunity to make that new traffic stick, and to increase opt-ins and follows.

Plus, giving things away for free is still one of the most powerful ways to create trust and loyalty in your customer base.

October 22, 2016/by chris

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