Even business owners who’ve bought into the concept of content marketing often complain that creating all that content is a lot of work. Yes, it pays off, but even the most dedicated content marketing gurus can go through lulls. These are the lulls where fresh content is hard to come by. This is why re-purposed content can be critical to your content marketing strategy.
If you’re in a lull, don’t worry. Learn how to easily re-purpose your blogs, videos, and articles. You’ll have a never-ending stream of content for your site and your social media campaigns.
Here are three ways to easily re-use content without getting duplicate content penalties from Google:
- Transcribe Videos
Transcription of your videos: long or short, self-generated or professionally made, gives you a great piece of SEO friendly content that would normally be lost.
If you have review videos, having them transcribed gives you a double dose of credibility and status.
Re-Purposed Content vs Fresh Content
Not only does the text from your videos give you fresh content, but it gives those with slow internet connections, or those who simply don’t like video content, a chance to read what your video was all about. You can add on to this, tying-in a strong call to action, or boosting thin areas with helpful explanations, or you can simply have the video transcribed, give it an SEO-solid title, and post it as a new blog, page, or article.
Having this done may seem like a lot of time-consuming work, however you can have the task performed on sites like Fiverr or Upwork. It will only cost a few dollars per video and leave you freed up to do more important tasks.
- Turn Blogs Into Social Media Posts
Taking the best lines from your blogs and using them as text-content on Social Media is a great way to re-purpose content. You can generate several good posts from a single blog post.
You could also create a small graphic of the quote and then post a picture and text. Graphic “quotes” tend to be very sharable on Facebook and can give your new content even more life.
- Use Blog or Video Content for Infographics
Infographics are popular because they deliver bite-sized chunks of info in a striking, visual package.
This helps you catch the attention of those who only scan information, rather than read it. This makes infographics ideal for your mobile marketing efforts.
Users seem to engage with infographics more frequently than text. This makes them very sharable and highly engaging. This will help your social media marketing efforts, and can help get your blogs and articles get shared more often, giving your SEO a boost as well.